The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

Cover
Title Page
Copyright Page
Dedication
Contents
Introduction: The Why of Forever
PART ONE Launch
	1 Welcome to the World of Forever
	2 Are You Ready for Forever?
	3 Forever Begins with a Plan
	4 Define Your Forever Promise
	5 Choose the Right Who for the How
	6 Develop Your First Experiments
	7 Test, Learn, Adjust
PART TWO Scale
	8 Manage Emotions, Transform Culture, and Build a Shared Vision
	9 Do Acquisitions Make Sense for Your Company?
	10 Six Common Setbacks and How to Avoid Them
	11 Choose the Technology to Scale
	12 Create and Fine-Tune Your Pricing Strategy
	13 Essential Metrics for Long-Term Relationships
PART THREE Lead
	14 Forever Is a Long Time: Don’t Take Shortcuts
	15 Continue to Iterate
	16 Stay Forever Young: Avoid Aging with Your Members
	17 Protect Your Members from Subscription Fatigue
	18 Going Global with the Forever Transaction
	19 Emerging Trends—Forever Is Here Now
Conclusion: How to Build and Maintain a Forever Transaction
Glossary
Notes
Acknowledgments
Index
About the Author