The Fashion Forecasters: A Hidden History of Color and Trend Prediction

Cover\nContents\nList of Illustrations\nList of Tables\nList of Contributors\nAcknowledgments\n1 Beyond the Crystal Ball: The Rationale Behind Color and Trend Forecasting\nPART ONE When Paris Led And America Followed\n	2 The Rise of Color Forecasting in the United States and Great Britain\n	3 Tobé Coller Davis: A Career in Fashion Forecasting in America\nPART TWO Going International\n	4 From Window Dresser to Fashion Forecaster: David Wolfe of the Doneger Group Tells How He Got Started in Trends\n	5 What Do Baby Boomers Want?: How the Swinging Sixties Became the Trending Seventies\n	6 The View from Paris: Nelly Rodi and the Early Days of French Trend Forecasting\n	7 Fibers, Feathers, and the Future: Ornella Bignami on the Importance of Materials\n	8 Fashion Prediction and the Transformation of the Japanese Textile Industry: The Role of Kentaro Kawasaki, 1950–90\n	9 Interstoff’s Fashion Table: The Internalization of Fashion Forecasting in the World’s Most Important Fashion Fabric Fair\n	10 The Role of the Pitti Uomo Trade Fair in the Menswear Fashion Industry\nPART THREE The Digital Imperative\n	11 Looking Behind the Scenes of Swedish Fashion Forecasting\n	12 Trending Online: Valerie Wilson Trower Discusses Stylesight in the Asia Pacific Region\n	13 Fast Fashion, Fast Futures: Catriona Macnab on WGSN and the Global Digital World\nPART FOUR Conclusion\n	14 Fashion Futures\nSelected Bibliography\nIndex