The European Marketplace

Front Matter....Pages i-xxi
Front Matter....Pages 1-1
People and Products....Pages 3-10
The New Europeans....Pages 11-20
Corporate Strategy....Pages 21-29
Winners and Losers....Pages 31-38
The National Wealth....Pages 39-48
Front Matter....Pages 49-49
The European Sales Team....Pages 51-57
A Shop Window in Europe....Pages 58-73
The Market for Inventions and Ideas....Pages 74-80
Electronic Data Interchange....Pages 81-88
The Mark of Quality....Pages 89-93
Front Matter....Pages 95-95
A New Breed of Bosses....Pages 97-101
The Making of Managers....Pages 102-107
Universities and Industry....Pages 108-113
Polytechnics and Business....Pages 114-120
The European Student....Pages 121-125
Languages and Business....Pages 126-134
Bureaucracy Untrained....Pages 135-138
Training the Workforce....Pages 139-156
Front Matter....Pages 157-157
Maximising Profits — I....Pages 159-168
Maximising Profits — II....Pages 169-172
Front Matter....Pages 157-157
Money for Business....Pages 173-178
Export Credit Insurance....Pages 179-186
Banking Services....Pages 187-194
Investment Incentives....Pages 195-207
EC Grants and Loans....Pages 208-261
Front Matter....Pages 263-263
Corporate Structures....Pages 265-284
Doing Business in Eastern Europe....Pages 285-295
Western European Economies....Pages 296-316
Front Matter....Pages 317-318
European Community Law....Pages 319-336
EC Company Law....Pages 337-348
The Competition Rules....Pages 349-358
Intellectual Property....Pages 359-373
Front Matter....Pages 375-376
The Brussels Connection....Pages 377-398
UK Official Sources of Information....Pages 399-430
Representing Industry....Pages 431-438
Chambers of Commerce....Pages 439-443
Front Matter....Pages 445-446
European Community Publications....Pages 447-505
EC On-Line Databases....Pages 506-520
Libraries....Pages 521-525
Bibliography....Pages 526-541
Back Matter....Pages 542-554