The Emerald Handbook of Luxury Management for Hospitality and Tourism

Cover
The Emerald Handbook of Luxury Management for Hospitality and Tourism
Introducation
The Emerald Handbook of Luxury Management for Hospitality and Tourism
Copyright
Dedication
Table of Contents
List of Figures and Tables
About the Editors
About the Contributors
Acknowledgements
Introduction
	The Intriguing Mosaic of Luxury Definitions
	The Evolving Landscape of Luxury Tourism: Meaning and Interpretations
	Marketing Luxury Hospitality and Tourism
	The Handbook Organisation
		Part 1 – Conceptualising Luxury
		Part 2 – Managing and Marketing Luxury Experiences
		Part 3 – Technology and Other Contemporary Facets in Luxury
		Part 4 – Sustaining Luxury
		Part 5 – Luxury in a Post-pandemic World
	References
1. Conceptualising Luxury
	1. Historical Progression of Luxury
		Abstract
		Introduction
		Historical Progression
			Global Perspective
			Indian Perspective
		Cross-cultural Perspective
		The Applicative Perspective of Luxury Tourism
			Luxury and Tourism
			Experiential-based Approach for Luxury Tourism
			Managerial Implications
		Conclusive Evidence
		References
	2. Emerging Paradigms in Luxury: Understanding Luxury as an Embodied Experience in a Yoga Retreat Holiday
		Abstract
		Introduction
		Towards Embodied Luxury Experience
		Methodology
		Experiencing Luxury through Embodiment
		Conclusions
		References
	3. Koyasan's Temple Lodging: Shades of Grey in the Luxury Tourism Spectrum
		Abstract
		Introduction
		Research Objectives
		Literature Review
			Koyasan: Luxurious Japanese Temple Lodging in a Sacred Landscape
			Shukubo: A Luxurious Experience of Japanese Temple Lodging
			Shojin Ryori: Simple but Luxurious Japanese Buddhist Cuisine
			Yochi-in Temple Lodging: A Luxury Experience Programme
			Conceptualising Shades of Grey in the Luxury Tourism Spectrum
		Research Framework
		Research Methodology
			Instrument
			Data Collection and Analysis
		Findings
			Thai Tourists' Opinions regarding Koyasan's Temple Lodging Programme
			Thai Tourists' Attitudes towards Koyasan's Temple Lodging Programme
			Hypothesis Test and Comparison of Opinions and Attitudes
		Discussion
			Conceptualising Shades of Grey in the Luxury Tourism Spectrum
			Implications and Limitations of the Concept in Marketing
		Conclusion
		Acknowledgements
		References
	4. Luxury Tourism in Vietnam: A Political Economy Analysis
		Abstract
		Introduction
		Literature Review
		Study Approach
		The Political Lens
		Life in the Pre-colonial and Post-colonial Period
		The Successful Doi Moi Reforms
		Communism, Tourism and Luxury
		Conclusion
			The Connection between Communism and Luxury Tourism
		References
	5. Challenges and Prospects for Oman in the Making of Luxury Tourism Destination
		Abstract
		Introduction
		Public and Private Sector Efforts towards Luxury Tourism Development in Oman
		Prospects and Challenges in Developing Luxury Tourism
			Availability of Four Emerging Luxury Tourism Trends
			Strong and Robust Planning Strategy 2040
			‘Beauty Has an Address – Oman’, Branding Campaign
			Laudable Promotion Efforts
			International Luxury Awards
			Safe and Transparent Tourism Investment Environment
			Famed Cleanliness and Safety
			Exceptional Attraction Options for the Luxury Travellers
			New e-Visa System
			Enhanced Accessibility
			Cruise Ship Tourism
			Availability of Luxury ITCs
			Availability of Training Places for Human Capital Development
		Challenges for Luxury Tourism
			Limited Contribution of Tourism to the GDP
			Logistics Challenge
			Shifting Trends in the Luxury Tourism Market
			Week Demand and Increasing Supply of the Room
			Lack of Research in Luxury Destination Development in Oman
			Need to Break the Typed Image of Muscat and Salalah
			Seamless Experience from Arrival to Departure
			Lack of Trained Local Manpower
			Water Shortage and Fragile Natural Resources
		Conclusion
		References
2. Managing and Marketing Luxury Experiences
	6. Consuming Luxury Tourism – Differences in Consumption Patterns in the Czech Market
		Abstract
		Introduction
		Luxury Consumption in Tourism
			Theoretical Approaches to Luxury Consumption
			Luxury Tourism Segment
		Luxury Tourism Motivation
		A Central European Perspective
			Emphasis on the Czech Republic
		Conclusions
		References
	7. Marketing Luxury Experiences in an Emerging Luxury Destination of Norway
		Abstract
		Introduction
		Marketing Luxury
			Understanding Luxury Tourists
			Influences of Personal Values
			Focussing on the Exclusivity in Tourism Experiences
		Norway as a Luxury Destination
			Norwegian Tourism
			Luxury Tourism Potentials
			Luxury Tourism Advocated as More Sustainable
		Conclusion
		References
	8. ‘The Butler Did It!’ Luxury Accommodation Management in Tourism from the Caribbean to the Pacific Islands
		Abstract
		Introduction
		The Concept of the Luxury Hotel
		The Butler – An Added Value in Luxury Accommodation Models
		Literature Review
			Theoretical Implications on Service Encounters and Delivery in Luxury Management
			Employees and Service Quality in Luxury Service Delivery and Management
			Managing Talent in Luxury Service Delivery and Management
		Methodology
		Findings and Discussion
			Sample Profile
			Your Wish Is My Command – The Role of the Butler and the Elements of Butler Service in Luxury Accommodation
			The Evolution of the Butler – Changing Paradigms and Expectations in the Luxury Consumer
			The Challenges Faced by Butlers in Service Delivery
			The Person Behind the Service
			Recruitment, Training and Retention
				Recruitment – Finding the Best
				Training – Preparing the Best
				Retention – Keeping the Best
				Employee Empowerment
		Conclusion
		References
	9. Marketing Gastronomic Tourism Experiences as Luxury
		Abstract
		Introduction
			Changing Notions of Luxury
			Marketing Luxury as an Experience
			Gastronomic Tourism Experiences
		Luxury as Affect
		Hunter Valley, Australia
			Marketing Bucolic Luxury
				Connection
				Congregation
				Repetition
		Conclusion
		References
	10. Luxury Tourism and Hospitality Employees: Their Role in Service Delivery
		Abstract
		Introduction
		The Importance of Luxury Accommodation
		Luxury Hotels
		Hotel Brands
		Frontline Staff
		Hotels as a Memorable Experience
		Service Quality
		Co-creating Experiences
		Cases Studies
		Recommendations from the Case Studies
		Conclusion
		References
	11. The Language of Luxury: Decoding the Luxury Hotel Brand's Marketing Communication
		Abstract
		Introduction
		Reviews of Literature
			Branding Luxury
			Brand Differentiation
			Dimensions of Brand Differentiation
			Communication of Differentiation
		Methodology
		Analysis
		Discussion
		Conclusion and Implications
		References
	12. Branding Luxury Travel
		Abstract
		Introduction
		Review of Literature
			Conceptualising TraveLux Instrument
		Methodology
		Data Analysis
			Phase-I Study
			Common Method Bias
			Phase-II Study
		Conclusion and Discussion
		References
3. Technology and Other Contemporary Facets in Luxury
	13. Technology and Luxury in Tourism and Hospitality
		Abstract
		Introduction
		Background
			Luxury Consumption
			Emerging Technologies of VR, AR and AI
		Examples of Applications of Technologies in Luxury Tourism and Hospitality
		Future Directions and Suggestions
		Conclusions
		References
	14. Luxury Hospitality and the Adoption of Voice Assistants: The Role of Openness to Change and Status Consumption
		Abstract
		Introduction
		Theoretical Framework
			Technology Adoption in Tourism and Hospitality
			Voice Assistants and Self-service Technologies
			Innovativeness and Openness to Change
			Luxury Consumption and Status Consumption Orientation
		Methodology
		Results
		General Discussion
		Conclusions
		References
	15. Influence of Branded Luxury Guestroom Amenities on Guests’ Hotel Buying Decisions: A Case of Five-star Hotels in Delhi
		Abstract
		Introduction
		Literature Review
			Guestroom Pricing Approaches in the Global Hospitality Industry
			Influence of Luxury or Branded Guestroom Amenities on Hotel Guestroom Pricing
		Methodology
		Results and Data Interpretation
		Conclusion and Future Implications
		References
	16. Michelin-starred Restaurants and Its Contribution to Luxury Gastronomy Tourism
		Abstract
		Introduction
		Food Connoisseur
		Top Gastronomy and Luxury Tourism Experience
		The Michelin Star System
		Conclusion
		Acknowledgements
		References
4. Sustaining Luxury
	17. Managing Luxury Brand Creation, Communication and Sustainability: Evidence from the Four Seasons Hotels and Resorts Case
		Abstract
		Introduction
		The Emergence of a Luxury Brand and the Need for Brand Sustainability
		Justification for the Case Selection
		The Communication and Sustainability Management of Luxury Brands – Evidence from the Four Seasons Hotels and Resorts Case
			Excellent Quality
			Very High Price
			Scarcity and Uniqueness
			Aesthetics and Poly-sensuality
			Ancestral Heritage and Personal History
			Superfluousness
		Towards a Future of Luxury Brand Sustainability
		References
	18. Sustainable Luxury Tourism: Promises and Perils
		Abstract
		Introduction
			Luxury Tourism
			Sustainability and Sustainable Development
			Sustainable Luxury Tourism
		Method of Systematic Literature Review
			Research Questions
			Search Strategy
			Resources Considered for This Study
			Search Process
			Study Selection Criteria and Procedures
				Inclusion Criteria
				Exclusion Criteria
			Selecting Primary Sources
		RQ1. How much exploration is done in the field of sustainable luxury tourism?
			Publications of Research Articles
		RQ2. Which factors can assist in the development of sustainable luxury tourism?
			Key Players
			Resources
			Sustainable Practices for Sustainable Luxury Tourism
		RQ3. What is the sustainability concerns associated with luxury tourism?
			Impact of Luxury Tourism on Resources
			Impact of Luxury Tourism on Natives
		Overview on the Findings of Systematic Literature Review
		Diphlu River Lodge: An Example of Sustainable Luxury Tourism in Practice
		Discussion and Conclusion
		Future Research
		Limitations of the Study
		Acknowledgements
		References
	19. Conceptualising Social Sustainability in Sustainable Luxury Tourism in Martuwarra, Northern Western Australia
		Abstract
		Introduction
		Background
			The Martuwarra
		Conceptual Framework
		Challenges, Pitfalls and Opportunities for Indigenous Sustainable Luxury Tourism
			Protecting and Strengthening Indigenous Groups Relationship to Their Ancestral Lands
			Self-reliance of Indigenous Groups and Their Environment Sustain Traditional Livelihoods
		Conclusion
		References
	20. Sustainable High Yield Luxury Tourism Experiences
		Abstract
		Introduction
		Background
		Luxury Tourism and Yield Concepts
			High Yield Tourism
			Sustainable Yield Tourism
		Luxury Tourism in Existing Literature
			Conceptualising Luxury in Tourism
			Demand Perspectives on Luxury Tourism
				Social Value
				Emotion
				Narrative
				Luxury Services and Luxury Experiences
				Experiential Tourism
				Value Co-creation
			Supply Perspectives on Luxury Tourism
		Research Agenda
			Conceptualisation and Key Distinctions
			Unit of Analysis
			Destination Image
		Managerial Implications
		Conclusion
		References
	21. 50 Shades of the Luxury Hospitality Industry
		Abstract
		Introduction
		Concept of Discretion
		Human Trafficking
			What Is Human Trafficking?
			Sex Trafficking
			Sex Tourism and Exploitation of Minors
			Contributing Factors
			Dangers
		Modern Slavery and Human Rights
			What Is Modern Slavery?
			Contributing Factors
			Human Rights Issues
			Contributing Factors
		Substance Abuse and Duty of Care
			What Is Substance Abuse?
			Contributing Factors
			What Is Duty of Care?
			Signs of Drug and Alcohol Use at Work
			Action Plan
		Conclusion
		References
5. Luxury in a Post-Pandemic World
	22. Reinventing Luxury Travel Imaginaries: Early Responses of Travel Influencers to the COVID-19 Pandemic
		Abstract
		Introduction
		The Future of Luxury Travel after COVID-19
		Imagining Safe Zones
		Conclusion
		References
	23. Luxury Hospitality and Tourism during the Pandemic
		Abstract
		Introduction
		Luxury Tourism
		Luxury Lifestyle
			Decision-making Process for Luxury Tourists
			Design of the Luxury Product
			Different Types of Hotels
			Luxury Restaurants
			The Slow Food Movement
		Conclusion
		References
	24. The Pandemic of Tourism: How Tourism Has Become an Unsustainable Luxury
		Abstract
		Introduction
		Luxury and Extravagance Metanarrative and the Tourism Industry
			A Historical Perspective
			Luxury and Extravagance: Two Sides of the Same Coin
			Luxury and Tourism: A Blurred Genre
			Luxury Tourism: The Twenty-first-century Tourist
			Redefining Luxury in Tourism: The Anthropocene Extravagance
		Extravagance and Luxury in Tourism and Sustainability Conundrum
			COVID-19 Impact: Drop and Bounce Back
			Tourism Growth: An Extravaganza in Times of Climate Change
			Neo-colonisation: Domination through Tourism
		The Dangerous Extravagance: Unsustainable and Irresponsible Tourism
		References
	25. Delivering Luxury Experiences in the Post-COVID-19 Reality
		Abstract
		Setting the Stage
		Experiencing Confidence
		The Smile from behind the Mask
		We Can Do This Together
		Come Fly with Me
		References
	26. Luxury Tourism in the New Normal: In Search of the New Memorability
		Abstract
		Introduction
		The Essence of the Luxury Tourism Experience
		Measures Adopted Globally in the Tourism Sector for the Prevention of COVID-19
		The New Mindset of Luxury Tourists after the COVID-19 Outbreak
		Facing the Challenge
			Experience Protection: Privacy and Well-being
			Building New Memorable Experiences: Opportunities, Innovation and Technology
			Fiji, a Paradise
			High-end Clients Seeking Refuge
			Fiji's Lockdown
			Dealing with the Crisis
			Reaping the Benefits
			Blue Lanes Program
		Conclusion
		References
		Corporate Glossary
	27. Conclusion: Way Forward for the Hospitality and Tourism Luxury
		References
Index