The Elements of Typographic Style

Content: Title page
 Copyright page
 Dedication
 Acknowledgements
 Preface
 Introduction
 Chapter One: A Brief History of Type
 Sounds to Symbols
 Gutenberg and Movable Type
 The Industrial Revolution and the Mechanization of Type
 Photocomposition
 Into the Digital Age
 Exercise
 Chapter Two: From Metal to MAC
 What is a Font?
 Font Formats
 Hinting
 Font Management Utilities
 Exercise
 Chapter Three: What Makes a Typeface Look the Way it Does?
 Parts of a Character
 Type Categories
 Exercise
 Chapter Four: Selecting the Right Type for the Job
 Factors to Consider
 What Makes a Good Typeface? Text vs. DisplayType Super Families and Systems
 Script, Calligraphic, and Handwriting Fonts
 When the Best Font for the Job isn't a font
 Typographic Illustration
 Mixing it up
 Dos and Don'ts
 Exercise
 Chapter Five: Formatting your Type
 Type Size
 Line Length
 Line Spacing (Leading)
 Alignment
 Indents and Other Paragraph Separators
 Exercise
 Chapter Six: Typographic Hierarchy and Emphasis
 Typographic Hierarchy
 Techniques for Emphasis
 Exercise
 Chapter Seven: Fine-Tuning and Tweaking your Type
 Punctuation
 Visual Alignment
 Rags
 Widows and Orphans
 Exercise Chapter Eight: Spacing ConsiderationsTracking
 Kerning
 Word Spacing
 Exercise
 Chapter Nine: Finessing your Type
 Small Caps
 Initial Letters
 Swash Characters
 Alternate Characters
 Type and Color
 Exercise
 Chapter Ten: Figures, Fractions, Signs, Symbols, and Dingbats
 Figures
 Fractions
 Bullets
 Registered, Trademark, and Copyright Symbols
 Accents and Accented Characters
 Parentheses, Brackets, Braces, and Angled Brackets
 Euro
 Ellipses
 Dingbats and Ornaments
 End Marks
 Exercise
 Chapter Eleven: Type on the Web (and other Digital Formats)
 Characteristics of Type on the Web Web-Safe FontsWeb Fonts
 Smart Punctuation on the Web
 Cascading Style Sheets
 Type as Graphic
 Typographic Hierarchy on the Web
 Dos and Don'ts
 Smartphones, Tablets, E-Readers, and Other Devices
 Exercise
 Chapter Twelve: Type in Motion
 Combining Type and Motion
 Basic Guidelines
 How to Get Started
 Dos and Don'ts
 Exercise
 Chapter Thirteen: Designing your own Typeface
 Handwriting Fonts: A Good Place to Begin
 Three Approaches to Designing a Typeface
 Professional Guidelines
 Exercise
 Appendix
 Digital Font Foundries and Distributors
 Web-Font Services
 Typographic Resources
 Glossary