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دانلود کتاب The Education of an Accidental CEO: My Journey from the Trailer Park to the Corner Office
دانلود کتاب آموزش یک مدیر عامل تصادفی: سفر من از پارک تریلر تا دفتر گوشه
مشخصات کتاب
The Education of an Accidental CEO: My Journey from the Trailer Park to the Corner Office
ویرایش:
نویسندگان: David Novak. John Boswell
سری:
ISBN (شابک) : 9780307405654, 2007017922
ناشر: Crown
سال نشر: 2007
تعداد صفحات:
زبان: English
فرمت فایل : EPUB (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود)
حجم فایل: 401 Kb
قیمت کتاب (تومان) : 46,000
در صورت تبدیل فایل کتاب The Education of an Accidental CEO: My Journey from the Trailer Park to the Corner Office به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.
توجه داشته باشید کتاب آموزش یک مدیر عامل تصادفی: سفر من از پارک تریلر تا دفتر گوشه نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.
توضیحاتی در مورد کتاب آموزش یک مدیر عامل تصادفی: سفر من از پارک تریلر تا دفتر گوشه
دیوید نواک
توضیحاتی درمورد کتاب به خارجی
David Novak—one of today's most engaging, unconventional,
and successful business leaders—lived in thirty-two
trailer parks in twenty-three states by the time he reached the
seventh grade. He sold encyclopedias door to door, worked as a
hotel night clerk, and took a job as a $7,200-a-year
advertising copywriter with the hopes of maybe one day becoming
a creative director. Instead, he became head of the world's
largest restaurant company at the ripe old age of
forty-seven.
While David never went to business school, he did learn from
the greatest of teachers—experience—and plenty of
other very smart people as well: Magic Johnson on the secret to
teamwork, Warren Buffett on what he looks for in the companies
he buys, John Wooden on ego, and Jack Welch on one thing he'd
do over. Now he wants to share with you what he discovered
about getting ahead and getting noticed; motivating people and
turning businesses around; building winning teams and running a
global company of nearly one million people; and always staying
true to yourself.
The Education of an Accidental CEO is filled with David
Novak's street-smart wisdom:
From his formative years...
• Walking through your anxieties
• Avoiding the poison of stereotypes
• Staying "right-sized"
• Breaking through the clutter
From his years as an ad executive and chief marketing officer
...
• How not to roll over like Fluffy the dog
• Seeing yourself as a brand
• When to pull the plug on the Super Bowl
As the COO of Pepsi Cola and then as president of KFC and Pizza
Hut ...
• Why a gold watch can have less value than a floppy
rubber chicken
• Knowing when "the answers are in the building"
• Knowing when to do nothing
• What it takes to revitalze a company
And as CEO of Yum! Brands, Inc. ...
• How to "shock the system"
• How to avoid the slow-no's
• Managing two up and two down
David Novak's ideas for building an entire culture around
reward and recognition—getting everyone from division
presidents to dishwashers to buy into recognizing the
achievements of others—is studied by other companies and
discussed here in great detail. Whether you are the CEO of a
global conglomerate or a budding entrepreneur, there is
something here that will help you get where you want to
go.
From the Hardcover edition.
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