The Corporatization of Student Affairs: Serving Students in Neoliberal Times

Acknowledgments
Contents
List of Figures
Chapter 1: Introduction
	References
Chapter 2: “Are we all neoliberal now?”
	Neoliberalism
	Neoliberalism in Student Affairs
	Classical Liberalism
	The New in Neoliberalism
	Neoliberal Common Sense
	The Neoliberal Ecological System (Neoliberalism, “it’s behind me isn’t it”)
		The Person Inside the Neoliberal Ecosystem
		The Person Inside the Circle: The Neoliberal Subject
		Macro-system (Society at Large and Norms the Neoliberal Subject Exist In)
		Exo-system (Indirect Influence in the Life of the Neoliberal Subject)
		Meso-system (Connects Both the Exo- and the Micro-systems)
		Micro-system (Direct Influence on the Life of the Neoliberal Subject)
	Conclusion
	References
Chapter 3: Corporatization of Higher Education and Student Affairs
	The Emergence of Corporatization in Higher Education
	Neoliberalization of Higher Education
		Historical Moments in Higher Education
		History of Student Affairs
	Impact of Corporatization on Student Affairs
	Conclusion
	References
Chapter 4: Student Success
	Student Success
		Student Success as Academic Success
		Student Success as GPA
		Student Success as Retention
		Student Success, Accountability, and Inequality
		Student Success as Engagement
		Student Success as Control
	Conclusion
	References
Chapter 5: The Impact of Corporate Values on Student Affairs: The Case Study
	Methodology
		The Site
			Student Affairs
		Participants
		Data Analysis
		Positionality/Limitations
	Student Affairs Trends Guiding Our Research
	Conclusion
	References
Chapter 6: Neoliberalism in Student Affairs: A “Both/And” Proposition
	Owning Exceptional Care
		Personal Responsibility
			Human-Centered
			Relationships
			Education as a Social Good
			Personal Tensions
		Student Success
			Beyond Metrics
			Meeting Basic Needs
			Transformative
			The Metrics Cannot Be Ignored
		Accountability and Metrics
			The Care and Impact
			Care as Data-Driven
			Care as Retention and Completion
		Corporatizing of Education
			Business Models for Higher Education as Common Sense
			Education as a Product
			Customer Service
		Labor and Care
			Pushing for More
			Under-resourced and Understaffed
			Multiple Hat Culture and Burnout
			Time as a Resource
	Conclusion
	References
Chapter 7: Challenging Corporate Values Through Good Sense Solutions
	Individual
		Personal Responsibility
	Micro-system
		Labor
	Meso-system
		Student Success
	Exo-system
		Accountability
	Macro-system
		Corporatization
	Conclusion
	References
Chapter 8: Post-Script: The Failed Promise of Neoliberalism: Uncertainty 2020 and Beyond
	The Failed Promises of Neoliberalism
		Education Is a Product in a Market of Inequality
		Operationalizing Anti-racism
		Neoliberalism Promised Success But It Is Making Us Sick | Care Is Not an Input
	The Silver Lining in Neoliberalism’s Failed Promises
	References
Appendix A
	Recruitment Letter
Appendix B
	Participant Interest Form
		Form Introduction
		Focus Groups Logistics
		Participant Information
Appendix C
	Focus Group Protocol
		Before Focus Group
		During the Focus Group
		Overview of Topic
		Ground Rules
		Draft Questions
		After the Focus Group
		Focus Group Notes Template
Appendix D
	Observations Protocol and Template
Appendix E
	Focused Interview Protocol
		Before Interview
		During Interview
		Draft Questions
		Themes
		After Interview
Appendix F
	Focus Group Consent Letter
		Defining Exceptional Care
Index