The Cornell School of Hotel Administration on Hospitality : cutting edge thinking and practice

Content: Four paths to success in the hospitality industry / Michael C. Sturman, Jack B. Corgel, and Rohit Verma --
The essence of hospitality and service / Guiseppe Pezzotti --
Preparing for a successful career in the hospitality industry / Kate Walsh, Michael C. Sturman, and Bill Carroll --
The listening fast track / Judi Brownell --
Developing and managing a multinational career / Jan Katz --
Becoming a leader in the hospitality industry / Timothy Hinkin --
Understanding and predicting customer choices / Rohit Verma --
Guiding the guest experience / HaeEun Helen Chun --
Harnessing the power of your culture for outstanding service / Robert Ford and Michael C. Sturman --
A scientific approach to managing hospitality operations / Gary M. Thompson --
Motivating your staff to provide outstanding service / Michael C. Sturman and Robert Ford --
How to build service quality into your operation / Alex M. Susskind --
Demand management / Bill Carroll --
Revenue management for enhanced profitability: an introduction for hotel owners and asset managers / Chris Anderson and Sheryl Kimes --
Competing successfully with other hotels: the role of strategy / Cathy A. Enz --
Focus on finance: aiming for restaurant success / Alex M. Susskind and Rupert Spies --
Hospitality property ownership: where you fit in / Jack B. Corgel, Robert Mandelbaum, and R. Mark Woodworth --
Hospitality properties: how much to pay if you're buying
 how much to ask if you're selling / Jack B. Corgel --
Gaining maximum benefit from franchise agreements, management contracts, and leases / Jan A. deRoos --
Developing and renovating hospitality properties / Jack B. Corgel, Jan A. deRoos, and Kevin Fitzpatrick --
Planning and programming a hotel / Jan. A. deRoos --
Measuring hotel risk and financing / Peng Liu and Daniel Quan --
Segmenting and targeting your market: strategies and limitations / Michael Lynn --
New media: connecting with guests throughout the travel experience / Lisa Klein Pearo and Bill Carroll --
Building and managing your brand / Robert J. Kwortnik --
Hotel revenue management in an economic downturn / Sheryl Kimes and Chris Anderson --
Addressing employee lawsuits / David Sherwyn and Paul E. Wagner --
Coordinating information and controlling costs / Gordon Potter --
Making the most of your human capital / J. Bruce Tracey and Sean A. Way --
You can't move all your hotels to Mexico: unions and the hospitality industry / David Sherwyn and Paul E. Wagner --
The integrity dividend in hospitality leadership / Tony Simons --
Afterword: where do you go from here? / Michael C. Sturman, Jack B. Corgel, and Rohit Verma.