The Changing Consumer Cultures of Modern Egypt

CONTENTS......Page 8
ACKNOWLEDGEMENTS
......Page 12
GLOSSARY
......Page 16
INTRODUCTION
......Page 22
Inter-Personal and Inter-Textual Negotiations
......Page 28
The Organization of the Book
......Page 35
CHAPTER ONE CONSUMER CULTURE IN DIVIDED CAIRO
......Page 42
Segregated Cities
......Page 44
City-Malls
......Page 49
Back to Cairo
......Page 51
How to Emulate the Asian Tigers?
......Page 52
Beirut
......Page 54
Dubai
......Page 57
The Virtual City and its Double
......Page 59
CHAPTER TWO CONSUMER STUDIES IN THE MIDDLE EAST: THE BLIND SPOT
......Page 64
Globalization and Landscapes Compared
......Page 74
The Public Sphere and Public Spaces
......Page 75
The Emerging of the Public Sphere and “Spaces”
......Page 85
Les Grands Magasins: Forgotten Early Egyptian Consumerism
......Page 91
The Social Life of Malls
......Page 101
A New Public Sphere
......Page 104
CHAPTER THREE MEMORIES
......Page 110
The Ideal and Nasr Companies
......Page 111
Bauhaus
......Page 117
Continuities
......Page 122
Transformations/Metamorphosis in Continuity
......Page 128
Household Consumption
......Page 132
Shopping
......Page 137
Fashion in the 1960’s
......Page 143
The Language of Fashion
......Page 148
Readings and Private Lessons
......Page 151
Birthdays
......Page 153
Living in Zamalek
......Page 154
The Move to Mohandessin
......Page 159
CHAPTER FOUR THE SIXTIES’ LEISURE CLASSES
......Page 162
Servants
......Page 171
Bitaqat al-Tamwin (Ration Cards) and the Servants
......Page 172
Boasting Wealth
......Page 176
CHAPTER FIVE A NEW CONSUMER CULTURE
......Page 186
The Cappuccino Egyptianized
......Page 189
Baladi Qahwas (Popular Coffee Houses) in Malls
......Page 191
Resorts
......Page 193
Orascom
......Page 196
Eating Out (McDonald’s in Cairo)
......Page 199
Differing Notions of Beauty and Consumer Culture
......Page 205
Fashion Today
......Page 210
Affandiyas versus Galabeyyas
......Page 214
Islamic and Ethnic Chic
......Page 219
Shahira Mehrez’s Search for Identity through the Galabeyya
......Page 225
Jewellery
......Page 231
Arts and Crafts
......Page 233
Authenticity in Fashion and Folklorization
......Page 237
The Flowering of the Art Market
......Page 238
Salons and Paintings
......Page 245
CHAPTER SIX CAIRO’S SHOPPING MALLS AND URBAN RESHAPING
......Page 250
New Dating Patterns
......Page 254
Youth, Sexuality and New Spaces
......Page 259
The Official Discourse on 'Ashwa'iyyat (slums)
......Page 263
Bulaq
......Page 269
Madinat Nasr (Nasr City)
......Page 282
Nasr City: The Army and Malls
......Page 289
How To Spend Time in Polluted Cairo
......Page 295
Popular versus “Chic” Malls
......Page 300
Economic Recession and the Future of Consumerism
......Page 304
CONCLUSION
......Page 308
BIBLIOGRAPHY
......Page 316
INDEX
......Page 326