The case writing workbook : a guide for faculty and students

Cover
Endorsements
Half Title
Title
Copyright
Dedication
Contents
List of Illustrations
Foreword
Acknowledgements
Introduction: How to Use This Workbook
	Who Needs This Workbook?
	How the Workbook Is Constructed
	Major Changes from the Second Edition
	A Road Map through the Workbook
	Chapter Descriptions
Chapter 1 Getting Started
	What Is a Case?
	Two Main Kinds of Cases: Teaching Cases and Research Cases
	Frequently Used Case Models
	Reality v. Fiction
	How to Use Cases
	Why Write Cases?
	References and Readings
	Worksheets
Chapter 2 The Research Process
	What Is a Teaching Case?
	Where to Find Your Case Subject
	How to Approach Potential Sources
	Getting Approval to Research and to Publish
	Your Interviewee as Coresearcher
	A Refresher on the Basics of Qualitative Research: Observation
	Real Conversation: The Art of the Interview
	Getting Out of Your Own Way
	Handling Data: Data Are Perishable, So Transcribe and Upload Quickly
	References and Readings
	Worksheets
Chapter 3 Writing Short Cases
	Creating Cases?
	Suggested Formats
	Distilling a Full-Length Case into a Short Version
	The Teaching Note
	On Teaching the Short Case
	Worksheets
Chapter 4 Writing the Case
	Selecting an Appropriate Writing Style
	Examples of Three Writing Styles
	The Past Tense—Always
	The Four Cs of Case Writing
	Key Elements of Cases
	Writing a Traditional Case and IM or Short Case and TN in a Condensed Timeframe
	References and Readings
	Worksheets
Chapter 5 Building the Instructor's Manual or Teaching Note
	The IM: Where the Rubber Meets the Road
	Who Will Use My IM/TN?
	Contents of a Typical Instructor's Manual
	References and Readings
	Worksheets
Chapter 6 Working with Coauthors
	Creativity and Productivity: Working Alone Together
	Benefits and Challenges of Working with Partners
	Interviewing in Teams
	Knowledge Management Protocols: The Beauty of Schedules
	Developing an Institutional Case Writing Mindset
	References and Readings
	Worksheets
Chapter 7 Special Formats and Delivery Systems
	Back to Basics
	Some Alternative Case Formats: Paper-Based
	Alternative Case Formats: Technology-Based
	Getting Started with Technology: Advantages and Drawbacks
	The Value of Technology: Making the Substance Clearer
	Guidelines for Incorporating Links into Cases
	Some Caveats
	References and Readings
	Worksheets
Chapter 8 Transforming Research Cases into Teaching Cases
	Why Consider Transforming Your Published Research into a Teaching Case?
	The Differences between Academic Research a Teaching Case?
	How to Get from the Academic Research Case to the Teaching
	Wrapping It Up
	References and Readings
	Worksheets
Chapter 9 Getting Your Case Published and Reviewing Cases for Others
	You've Written Your Case. Now What?
	Steps for Success: Aiming at Journal Acceptance
	Five Easy Steps to Guarantee Rejection
	Three Possible Outcomes
	What Does "Revise and Resubmit" Really Mean? Responding to the Reviews of Your Case
	Roles of the "Journal Gatekeepers"
	Joining the Society of Reviewers
	How to Write a Valuable Review
	Steps in Writing a Review
	References and Readings
	Worksheets
Chapter 10 Teaching with Cases
	A Look Back at the IM/TN . . . A Look Ahead to the Classroom
	The Five Ps
	Student Preparation
	Case Teaching Methods: How to Teach a Case—Let Me Count the Ways
	The Best Way to Teach a Case
	Written Assignments as Teaching Tools
	Evaluation and Grading
	Designing Rubrics
	References and Readings
	Worksheets
Chapter 11 Student Case Writing: The Case Research Study Model for Undergraduates and the Graduate Student Model
	Why Teach Students How to Write Cases?
	What the Case Research Study Model Is All About
	Elements of the Case Research Study
	Elements of the Graduate Student Case Study
	Helping Students Get Started: An Introduction to Project Management
	The Importance of Relationships
	Shifting Voice: A Powerful Means of Expression (Used in the Case Research Study)
	Building Blocks of the Case Research Study
	Sense-Making and Expression in the R-voice
	How to Write Up the Student Research as a Case Research Study
	Grading the Assignment
	Conclusion
	Note
	References and Readings
	Worksheets
Index