Television Audiences Across the World: Deconstructing the Ratings Machine

Front Matter....Pages i-xiv
Deconstructing the Ratings Machine: An Introduction....Pages 1-30
Front Matter....Pages 31-31
The Politics of Enjoyment: Competing Audience Measurement Systems in Britain, 1950–1980....Pages 33-52
Still the British Model? The BARB versus Nielsen....Pages 53-68
Canada’s Audience Massage: Audience Research and TV Policy Development, 1980–2010....Pages 69-87
The Monopoly that Won’t Divide: France’s Médiamétrie....Pages 88-101
Pioneering the Peoplemeter: German Public Service....Pages 102-110
Front Matter....Pages 111-111
Power Games: Audience Measurement as a Mediation between Actors in India....Pages 113-131
Imagining Audiences in Brazil: Class, ‘Race’ and Gender....Pages 132-152
From Referee to Scapegoat, but Still Referee: Auditel in Italy....Pages 153-163
Domestication of Anglo-Saxon Conventions and Practices in Australia....Pages 164-178
Market Requirements and Political Challenges: Russia between Two Worlds....Pages 179-195
Front Matter....Pages 197-197
The Role of Ratings in Scheduling: Commercial Logics in Irish Public Television....Pages 199-215
The Local Peoplemeter, the Portable Peoplemeter, and the Unsettled Law and Policy of Audience Measurement in the United States....Pages 216-233
Challenges of Digital Innovations: A Set-Top Box Based Approach....Pages 234-247
Thickening Behavioural Data: New Uses of Ratings for Social Sciences....Pages 248-263
Back Matter....Pages 264-274