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دانلود کتاب Technical communication today

دانلود کتاب ارتباطات فنی امروز

Technical communication today

مشخصات کتاب

Technical communication today

ویرایش: 5 
نویسندگان:   
سری:  
ISBN (شابک) : 0321907981, 9780321907981 
ناشر: Pearson 
سال نشر: 2014 
تعداد صفحات: 658 
زبان: English 
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) 
حجم فایل: 46 مگابایت 

قیمت کتاب (تومان) : 49,000



کلمات کلیدی مربوط به کتاب ارتباطات فنی امروز: داستان،نوشتن،نوشتن،راهنماهای تحقیق و انتشار،مرجع،نوشتن و تالیف خلاق،ادبیات،علوم انسانی،کتاب های درسی جدید، مستعمل و اجاره،بوتیک تخصصی



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توضیحاتی در مورد کتاب ارتباطات فنی امروز

ارتباطات فنی امروز تنها متنی است که رایانه را به طور کامل در محل کار فنی متمرکز می‌کند و نحوه استفاده نویسندگان از رایانه را در طول فرآیند ارتباطی خود نشان می‌دهد. نویسندگان از رایانه های خود برای کمک به تفکر، تحقیق، نوشتن، طراحی و ویرایش استفاده می کنند. نه تنها ارتباطات فنی امروز ریشه محکمی در اصول اصلی بلاغت دارد، بلکه متن همچنین رایانه‌ها را به عنوان ابزار تفکری معرفی می‌کند که به شدت بر نحوه توسعه، تولید، طراحی و ارائه اسناد و ارائه‌های فنی تأثیر می‌گذارد. دستورالعمل واضح اسناد فنی را توصیف می کند و خواننده را از طریق فعالیت تولید آنها راهنمایی می کند. ارتباطات فنی امروز به ارتباط‌گران کمک می‌کند تا اسناد را پیش‌نویس و طراحی کنند، مطالبی را برای چاپ و انتشار وب آماده کنند و ارائه‌های شفاهی انجام دهند. با آوردن رایانه‌ها به عنوان ابزار تفکر در پیش‌زمینه، محیط کار فنی مدرن امروزی را به‌طور دقیق منعکس می‌کند. ارتباطات فنی امروز با دانش‌آموزان امروزی صحبت می‌کند و اینکه چگونه انتظار یادگیری اطلاعات را دارند. روایت آموزشی "تکه تکه" است، به طوری که بخش های قابل خواندن متن با گرافیک ترکیب می شود. این ارائه یادگیری را تسهیل می‌کند و روشی را که اسناد فنی امروزی باید طراحی شود، مدل‌سازی می‌کند. علاوه بر این، ارائه تکه تکه‌شده، آگاهی از نحوه خواندن اسناد را ادغام می‌کند – اغلب توسط خوانندگانی که به دنبال اطلاعات مورد نیاز خود هستند، «هجوم می‌برند». ارتباطات فنی امروز با انعکاس این فرآیندها در محتوا و ساختار خود، سطح بالاتری از دسترسی را به خوانندگان ارائه می دهد.


توضیحاتی درمورد کتاب به خارجی

Technical Communication Today remains the only text to fully centralize the computer in the technical workplace, presenting how writers use computers throughout their communication process. Writers use their computers to help them think, research, compose, design, and edit. Not only is Technical Communication Today firmly rooted in core rhetorical principles, but the text also presents computers as thinking tools that powerfully influence how we develop, produce, design, and deliver technical documents and presentations. Clear instruction describes technical documents, and guides the reader through the activity of producing them. Technical Communication Today helps communicators draft and design documents, prepare material for print and Web publication, and make oral presentations; by bringing computers to the foreground as thinking tools, it accurately reflects the modern day computer-centered technical workplace. Technical Communication Today speaks to today's students and how they expect to learn information. Instructional narrative is “chunked,” so that readable portions of text are combined with graphics. This presentation facilitates learning, and models the way today’s technical documents should be designed. Additionally, the chunked presentation integrates an awareness of how documents are read–often “raided” by readers seeking the information they need. By mirroring these processes in its content and structure, Technical Communication Today offers readers a higher level of accessibility.



فهرست مطالب

Part One. Elements Of Technical Communication --
1. Communicating in the Technical Workplace --
Developing a Workplace Writing Process --
Genres and the Technical Writing Process --
Stage 1: Plan Out Your Project and Do Start-up Research --
Stage 2: Organizing and Drafting --
Stage 3: Improving the Style --
Stage 4: Designing --
Stage 5: Revising and Editing --
What is Technical Communication? --
Technical Communication is Interactive and Adaptable --
Technical Communication is Reader Centered --
Technical Communication Relies on Teamwork --
Technical Communication is Visual --
Technical Communication Has Ethical, Legal, and Political Dimensions --
Technical Communication is International and Cross-Cultural --
How Important is Technical Communication? --
2. Readers and Contexts of Use --
Creating a Reader Profile --
Step 1: Identify Your Readers --
Step 2: Identify Your Readers\' Needs, Values, and Attitudes --
Step 3: Identify the Contexts in Which Readers Will Experience Your Document --
Using Profiles to Your Own Advantage --
Global and Transcultural Communication --
Differences in Content --
Differences in Organization --
Differences in Style --
Differences in Design --
Listen and Learn: The Key to Global and Transcultural Communication --
3. Working in Teams --
The Stages of Teaming --
Forming: Strategic Planning --
Step 1: Define the Project Mission and Objectives --
Step 2: Identify Project Outcomes --
Step 3: Define Team Member Responsibilities --
Step 4: Create a Project Calendar --
Step 5: Write Out a Work Plan --
Step 6: Agree on How Conflicts Will Be Resolved --
Storming: Managing Conflict --
Running Effective Meetings --
Mediating Conflicts --
Firing a Team Member --
Norming: Determining Team Roles --
Revising Objectives and Outcomes --
Help: Virtual Teaming --
Redefining Team Roles --
Using Groupware to Facilitate Work --
Performing: Improving Quality --
The Keys to Teaming --
4. Ethics in the Technical Workplace --
What Are Ethics? --
Where Do Ethics Come From? --
Personal Ethics --
Social Ethics --
Conservation Ethics --
Resolving Ethical Dilemmas --
Step 1: Analyze the Ethical Dilemma --
Step 2: Make a Decision --
Step : React Appropriately When You Disagree with Your Employer --
Help: Stopping Cyberbullying and Computer Harassment --
Ethics in the Technical Workplace --
Copyright Law --
Trademarks --
Patents --
Privacy --
Information Sharing --
Proprietary Information --
Libel and Slander --
Fraud --
Copyright Law in Technical Communication --
Asking Permission --
Copyrighting Your Work --
Plagiarism --
Part Two. Genres Of Technical Communication --
5. Letters, Memos, and E-Mail --
Features of Letters, Memos, and E-Mail --
Quick Start: Letters, Memos, and E-Mail --
Step 1: Make a Plan and Do Research --
Step 2: Decide What Kind of Letter, Memo, or E-Mail is Needed --
Step 3: Organize and Draft Your Message --
Step 4: Choose the Style, Design, and Medium --
Microgenre: Workplace Texting and Tweeting --
Using E-Mail Internationally --
Case Study: The Nastygram --
6. Technical Descriptions and Specifications --
Types of Technical Descriptions --
Quick Start: Technical Descriptions and Specifications --
Step 1: Make a Plan and Do Research --
Step 2: Partition Your Subject --
Step 3: Organize and Draft Your Technical Description --
Help: Using Digital Photography in Descriptions --
Step 4: Choose the Style, Design, and Medium --
Microgenre: Technical Definitions --
Case Study: In the Vapor --
7. Instructions and Documentation --
Types of Technical Documentation --
Quick Start: Instructions and Documentation --
Step 1: Make a Plan and Do Research --
Step 2: Organize and Draft Your Documentation --
Step 3: Choose the Style, Design, and Medium --
Help: On-Screen Documentation --
Microgenre: Emergency Instructions --
Case Study: Purified Junk --
8. Proposals --
Types of Proposals --
Quick Start: Proposals --
Step 1: Make a Plan and Do Research --
Step 2: Organize and Draft Your Proposal --
Step 3: Choose the Style, Design, and Medium --
Microgenre: The Elevator Pitch --
Case Study: The Mole --
9. Activity Reports --
Types of Activity Reports --
Quick Start: Activity Reports --
Step 1: Make a Plan and Do Research --
Step 2: Organize and Draft Your Activity Report --
Step 3: Choose the Style, Design, and Medium --
Microgenre: The Status Report --
Case Study: Bad Chemistry --
10. Analytical Reports --
Types of Analytical Reports --
Quick Start: Analytical Reports --
Step 1: Make a Plan and Do Research --
Step 2: Organize and Draft Your Report --
Help: Using Google Docs to Collaborate with International Teams --
Step 3: Draft the Front Matter and Back Matter --
Step 4: Choose Your Design and Style --
Microgenre: The Poster Presentation --
Case Study: The X-File --
11. Starting Your Career --
Setting Goals, Making a Plan --
Quick Start: Career Materials --
Setting Goals --
Making Your Plan --
Preparing a Résumé --
Types of Résumés --
Chronological Résumé --
Functional Résumé --
Designing the Résumé --
Help: Designing a Searchable Résumé --
Writing Effective Application Letters --
Content and Organization --
Style --
Revising and Proofreading the Résumé and Letter --
Creating a Professional Portfolio --
Collecting Materials --
Organizing Your Portfolio --
Assembling the Portfolio in a Binder --
Creating an Electronic Portfolio --
Interviewing Strategies --
Preparing for the Interview --
At the Interview --
Writing Thank You Letters and/or E-Mails --
Microgenre: The Bio --
Case Study: The Lie --
Part Three. Planning And Doing Research --
12. Strategic Planning, Being Creative --
Using Strategic Planning --
Step 1: Set Your Objectives --
Step 2: Create a List of Tasks (or Task List) --
Step 3: Set a Timeline --
Help: Planning with Online Calendars --
Generating New Ideas --
Tips for Being More Creative --
Inventing Ideas --
Case Study: Getting Back to Crazy --
13. Persuading Others --
Persuading with Reasoning --
Reasoning with Logic --
Reasoning with Examples and Evidence --
Persuading with Values --
Help: Persuading Readers Online --
Appealing to Common Goals and Ideals --
Framing Issues from the Readers\' Perspective --
Persuasion in High-Context Cultures --
Case Study: Trying to Stay Neutral --
14. Researching in Technical Workplaces --
Beginning Your Research --
Step 1: Define Your Research Subject --
Step 2: Formulate a Research Question or Hypothesis --
Step 3: Develop a Research Methodology --
Step 4: Collect Evidence Through Sources --
Step 5: Triangulate Your Sources --
Step 6: Take Careful Notes --
Help: Using a Citation Manager --
Step 7: Appraise Your Evidence --
Step 8: Revise, Accept, or Abandon Your Hypothesis --
Case Study: The Life of a Dilemma --
Part Four. Drafting, Designing,and Revising --
15. Organizing and Drafting --
Basic Organization for Any Document --
Using Genres for Outlining --
Organizing and Drafting the Introduction --
Six Opening Moves in an Introduction --
Drafting with the Six Moves --
Organizing and Drafting the Body --
Carving the Body into Sections --
Patterns of Arrangement --
Organizing and Drafting the Conclusion --
Five Closing Moves in a Conclusion --
Organizing Transcultural Documents --
Indirect Approach Introductions --
Indirect Approach Conclusions --
Case Study: The Bad News --
16. Using Plain and Persuasive Language --
What is Style? --
Writing Plain Sentences --
Basic Parts of a Sentence --
Eight Guidelines for Plain Sentences --
Creating Plain Sentences --
Help: Translating and Translation Programs --
Writing Plain Paragraphs --
The Elements of a Paragraph --
Using the Four Types of Sentences in a Paragraph --
Aligning Sentence Subjects in a Paragraph --
The Given/New Method --
When Is It Appropriate to Use Passive Voice? --
Persuasive Style --
Elevate the Tone --
Use Similes and Analogies --
Use Metaphors --
Change the Pace --
Balancing Plain and Persuasive Style --
Case Study: Going Over the Top --
17. Designing Documents and Interfaces --
Five Principles of Design --
Design Principle 1: Balance --
Weighting a Page or Screen --
Using Grids to Balance a Page Layout --
Design Principle 2: Alignment --
Design Principle 3: Grouping --
Using Headings --
Using Borders and Rules --
Design Principle 4: Consistency --
Choosing Typefaces --
Labeling Graphics --
Creating Sequential and Nonsequential Lists --
Inserting Headers and Footers --
Design Principle 5: Contrast --
Cross-Cultural Design --
Case Study: Bugs on the Bus --
18. Creating and Using Graphics --
Guidelines for Using Graphics --
Guideline 1: A Graphic Should Tell a Simple Story --
Guideline 2: A Graphic Should Reinforce the Written Text, Not Replace It --
Guideline 3: A Graphic Should Be Ethical --
Guideline 4: A Graphic Should Be Labeled and Placed Properly --
Displaying Data with Graphs, Tables, and Charts --
Line Graphs --
Bar Charts --
Tables --
Pie Charts --
Flowcharts --
Using Pictures and Drawings --
Photographs --
Inserting Photographs and Other Images --
Illustrations --
Using Transcultural Symbols --
Case Study: Looking Guilty --
19. Revising and Editing for Usability --
Levels of Edit --
Level 1 Editing: Revising --
Level 2 Editing: Substantive Editing --
Level 3 Editing: Copyediting --
Level 4 Editing: Proofreading --
Using Copyediting Symbols --
Lost in Translation: Transcultural Editing --
Documenting Cycling and Usability Testing --
Case Study: A Machine By Any Other Name --
Part Five. Connecting With Clients --
20. Preparing and Giving Presentations --
Planning and Researching Your Presentation --
Defining the Rhetorical Situation --
Allotting Your Time --
Choosing the Right Presentation Technology --
Organizing the Content of Your Presentation --
Building the Presentation --
The Introduction: Tell Them What You\'re Going to Tell Them --
Help: Giving Presentations with your Mobile Phone or Tablet --
The Body: Tell Them --
The Conclusion: Tell Them What You Told Them --
Preparing to Answer Questions --
Choosing Your Presentation Style --
Creating Visuals --
Designing Visual Aids --
Using Graphics --
Slides to Avoid --
Delivering the Presentation --
Body Language --
Voice, Rhythm, and Tone --
Using Your Notes --
Rehearsing --
Evaluating Your Performance --
Working Cross-Culturally with Translators --
Case Study: The Coward --
21. Writing for the Web --
Writing for Websites --
Basic Features of a Website --
Step 1: Develop the Content --
Step 2: Organize and Draft Your Webpage or Website --
Step 3: Choose the Style and Design of Your Webpage or Website --
Step 4: Add Images --
Step 5: Anticipate the Needs of Transcultural Readers --
Step 6: Upload Your Website --
Using Social Networking in the Workplace --
Step 1: Create Your Social Networking Account --
Step 2: Choose Your Friends (Wisely) --
Step 3: Maintain Your Site --
Step 4: Collaborate with Others, but Carefully --
Step 5: Communicate with Your Company\'s \"Fans\" --
Creating Blogs and Microblogs --
Step 1: Choose Your Blog\'s Host Site --
Step 2: Write and Maintain Your Blog --
Step 3: Let Others Join the Conversation --
Making Internet Videos and Podcasts --
Step 1: Write the Script --
Step 2: Shoot the Video or Record the Podcast --
Step 3: Edit Your Video or Podcast --
Step 4: Upload Your Video or Podcast --
Writing Articles for Wikis --
Step 1: Write the Text --
Step 2: Post Your Article --
Step 3: Return to Edit Your Articles --
Case Study: My Boss Might Not \"Like\" This --
Appendix A Grammar and Punctuation Guide --
Appendix B Guide for English Language Learners --
Appendix C Documentation Guide.




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