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ویرایش: 2 نویسندگان: Sidney I. Dobrin, Christopher J. Keller, Christian R. Weisser سری: ISBN (شابک) : 0135031745, 9780135031742 ناشر: Pearson سال نشر: 2009 تعداد صفحات: 813 زبان: English فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) حجم فایل: 32 مگابایت
در صورت تبدیل فایل کتاب Technical Communication in the Twenty-First Century به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.
توجه داشته باشید کتاب ارتباطات فنی در قرن بیست و یکم نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.
ارتباطات فنی در قرن بیست و یکم (TCTC) خوانندگان را آماده میکند تا فارغ از مسیر شغلی خود، نویسندگان و خوانندگان موفق ارتباطات فنی باشند. با تعداد زیادی مثال و موارد، بر حل مسئله، همکاری، لفاظی بصری و قابلیت استفاده تأکید دارد. رویکرد آن چراچیزی کار کرد یا کار نکرد، و همچنین چگونه را برای ایجاد ارتباط مناسب تجزیه و تحلیل می کند. اکنون با ابزار یادگیری آنلاین MyTechCommLab در دسترس است، این نسخه دارای تمرکز بیشتر بر ارتباطات فراملی، چهل و پنج مطالعه موردی جدید، و اطلاعات جدید در مورد رابطه بین فناوری و ارتباطات است.
Technical Communication in the Twenty-First Century (TCTC) prepares readers to be successful writers and readers of technical communication, regardless of their career path. Featuring a wealth of examples and cases, it emphasizes problem-solving, collaboration, visual rhetoric and usability. Its approach analyzes why something worked or did not work, as well as how to produce the appropriate communication. Now available with the MyTechCommLab online learning tool, this edition features more focus on transnational communication, forty-five new case studies, and new information on the relationship between technology and communication.
Cover Contents CHAPTER 1 TECHNICAL AND PROFESSIONAL COMMUNICATION IN THE WORKPLACE Chapter Learning Outcomes Real People, Real Writing Introduction Genres of Technical and Professional Communication Characteristics of Technical and Professional Communication Rhetorical Audience Centered Technology Oriented Ethical Research Oriented Professional Visual Design Centered Concise The Activities of Technical and Professional Communication Solving Problems Through Technical and Professional Communication Summary Concept Review Case Studies Video Case Study Writing Scenarios CHAPTER 2 RHETORIC AND TECHNICAL COMMUNICATION Chapter Learning Outcomes Real People, Real Writing Introduction Workplace Problems Rhetorical Problems Exigency and Purpose Audiences Workplace Writers Contexts and Constraints Documents Summary Concept Review Case Studies Video Case Study Writing Scenarios CHAPTER 3 TECHNICAL COMMUNICATION AND ELECTRONIC TECHNOLOGIES Chapter Learning Outcomes Real People, Real Writing Introduction The Impact of Technology Keeping Up with Progress Creating Documents Word Processors Presentation Software Graphics and Imaging Software Web and E-Learning Authoring Software Desktop Publishing Software Help-Authoring Tools Single-Sourcing Programs Communicating and Collaborating The Internet The World Wide Web E-mail Ethics and Electronic Communication Electronic Messaging Videoconferencing Groupware The Future of Workplace Writing and Computer Technology Summary Concept Review Case Studies Video Case Study Writing Scenarios CHAPTER 4 ETHICS AND THE WORKPLACE WRITER Chapter Learning Outcomes Real People, Real Writing Introduction What Is Ethics? Ethics and the Workplace Writer Ethical Guidelines for Workplace Writers Guideline #1: Ethics and Laws Are Not the Same Guideline #2: Be Honest Guideline #3: Respect Confidentiality Ethics in Context Situation and Perspective Circulation Revision and Editing Codes of Ethics Ethics and Technology E-mail Websites Visuals Environmental Ethics Avoiding Unethical Writing Don’t Use Deceptive or Evasive Language Don’t Obscure or Misrepresent the Issue The Ethical Writer’s Checklist Summary Concept Review Case Studies Video Case Study Writing Scenarios CHAPTER 5 TECHNICAL COMMUNICATION IN A TRANSNATIONAL WORLD Chapter Learning Outcomes Real People, Real Writing Introduction Learning about Differences Language Technology Education Politics and Law Economics Society Religion Avoiding Stereotypes Avoid Assumptions Ask Questions Collaborate with the Translator Enhancing Translation Terminology Clarity Cultural and Rhetorical Differences Design Accommodating Transnational Audiences Localization Internationalization Globalization Verbal Communication Transnational Ethics Guidelines for Writing for Transnational Audiences Write Clearly Localize Your Writing Account for Visual and Auditory Perceptions Summary Concept Review Case Studies Video Case Study Writing Scenarios CHAPTER 6 RESEARCHING AND EVALUATING SOURCE MATERIAL Chapter Learning Outcomes Real People, Real Writing Introduction Answering Questions for Specific Audiences Understanding Primary and Secondary Sources Finding and Evaluating Source Material A Workplace Example The World Wide Web Blogs and Wikis Databases Intranets and Archives Visuals Conducting Primary Research Observations Inspections Experiments Interviews Surveys Focus Groups Note Taking Strategies for Note Taking Note Taking as Drafting Ethical Concerns Documentation Plagiarism Ethical Use of Sources Ethics in Primary Research Summary Concept Review Case Studies Video Case Study Writing Scenarios CHAPTER 7 ORGANIZING AND DRAFTING DOCUMENTS Chapter Learning Outcomes Real People, Real Writing Introduction Predrafting Strategies Confirm Your Purpose Analyze Your Audience Gather Your Information Develop Ideas about the Information Organize Your Information Outline Your Important Ideas Writing the Draft Parts of a Document A Nonlinear Process Drafting the Body Drafting the Conclusion Drafting the Introduction Electronic Templates and Wizards Summary Concept Review Case Studies Video Case Study Writing Scenarios CHAPTER 8 VISUAL RHETORIC AND TECHNICAL COMMUNICATION Chapter Learning Outcomes Real People, Real Writing Introduction Visual Rhetoric Using the Problem-Solving Approach with Visuals Communicating with Readers Types of Graphics Icons Graphs Charts Tables Line Drawings Types of Images Photographs Screen shots Video Animation Finding, Capturing, Creating, and Formatting Visuals Databases Web Searches Clip Art Your Own Visuals Using Color Effectively To Identify Parts of a Document or Kinds of Text To Highlight or Draw Attention To Improve the Aesthetic and Professional Quality of Documents How to Add Color Guidelines for Using Visuals Relevance Size Simplicity Transnational Awareness Relationship to Written Text Revision Ethics and Visuals Manipulation Permission Citation Accuracy Representation Obfuscation Concealment Clarity Access Summary Concept Review Case Studies Video Case Study Writing Scenarios CHAPTER 9 LAYOUT AND DESIGN Chapter Learning Outcomes Real People, Real Writing Introduction Layout, Design, and the Problem-Solving Approach Principles of Document Architecture Balance Connection Duplication Variation Flow Elements of Document Architecture Typography Titles and Headings Captions Headers and Footers Lists Line Format White Space Physical Properties Summary Concept Review Case Studies Video Case Study Writing Scenarios CHAPTER 10 REVISING, REWRITING, AND EDITING Chapter Learning Outcomes Real People, Real Writing Introduction Revising Rewriting Editing Guidelines for Revising Get an Overview Trim the Fat Make It Clear Be Concise Consider Style Pay Attention to Tone Look Again at Visuals Be Accurate and Timely Review Online Documents Regularly Guidelines for Rewriting Work from Large to Small Consider Audience and Purpose Address Ethical Concerns Guidelines for Editing General Areas of Concern Common Errors Editing Strategies Technology Highlighting Sentences Moving and Removing Text Inserting Visuals and Characters Using Language Tools Designing a Document Summary Concept Review Case Studies Video Case Study Writing Scenarios CHAPTER 11 USABILITY Chapter Learning Outcomes Real People, Real Writing Introduction Usability in the Workplace User-Centered Design Where Usability Testing Takes Place In a Lab Outside a Lab In the Field Planning Usability Tests Establish a Team Define the Parameters of the Test Define the User Profile Establish the Issues and the Goals of the Test Write the Test Plan Recruit and Screen Participants for the Test Conducting Usability Tests Collect Data from the Test Administer Posttest Questionnaires to Participants Reporting Usability Tests Analyze Findings Report the Results and Make Recommendations Follow Usability Report Guidelines Ethical Considerations in Usability Testing Briefing Participants about the Test Process Creating Unbiased Questionnaires Using Consent and Nondisclosure Forms Testing in the Field Summary Concept Review Case Studies Video Case Study Writing Scenarios CHAPTER 12 E-MAIL, E-MESSAGES, AND MEMOS Chapter Learning Outcomes Real People, Real Writing Introduction Short Internal and External Documents Level of Formality Introductory and Concluding Information Level of Detail Problem Solving in Short Messages Privacy Issues with Short Messages Basic Elements of E-mail Messages Subject Lines Recipients Message Content Signatures Attachments Electronic Messaging Instant Messaging Text Messaging Basic Elements of Memos Identifying Information Content Length and Formatting Design Features Types of Memos Directive Memos Progress or Status Memos Trip or Field Reports Response Memos Lab Reports Minutes of a Meeting Choosing between E-mail and a Memo Summary Concept Review Case Studies Video Case Study Writing Scenarios Problem Solving in Your Writing CHAPTER 13 LETTERS Chapter Learning Outcomes Real People, Real Writing Introduction Basic Elements of Letters Heading or Letterhead Date Recipient’s Address Salutation or Greeting Introductory Paragraph Body Paragraphs Concluding Paragraphs Closing Phrase Signature Page Headers Additional Features Introductory Line Typist’s Initials Enclosure Line Distribution Line Formats for Letters and Envelopes Block Style Modified Block Style Envelope Style Patterns for Organizing a Letter Positive Messages Negative Messages Persuasive Messages Types of Letters Thank-you and Congratulatory Letters Rejections and Refusals Sales Letters Claim Letters Adjustment Letters Collection Letters Confirmation Letters Inquiry Letters Summary Concept Review Case Studies Video Case Study Writing Scenarios Problem Solving in Your Writing CHAPTER 14 FINDING AND OBTAINING EMPLOYMENT Chapter Learning Outcomes Real People, Real Writing Introduction Preparing for a Job Search Gather Textual Information Begin Now Interview Experts Begin Now Interact with Professionals Begin Now Apply for Career-Related Training or Volunteer Programs Begin Now Begin a Working Résumé or a Personal Data File Begin Now Request Letters of Recommendation and References One Year before Graduation Begin Compiling a Dossier or Portfolio One Year before Graduation Begin Your Job Search Six Months before Graduation Creating Employment-Related Documents Recommendation Request Letters Letters of Inquiry Résumés Job Application Cover Letters Preparing for Job Interviews Gather Information Anticipate Questions Conduct Mock Interviews Prepare Physically Participating in Job Interviews Beginning of Interview Middle of Interview Conclusion of Interview Follow-up Letters Negotiating Job Offers Acceptance Letters Rejection Letters Summary Concept Review Case Studies Video Case Study Writing Scenarios Problem Solving in Your Writing CHAPTER 15 TECHNICAL DEFINITIONS Chapter Learning Outcomes Real People, Real Writing Introduction Dictionary Definitions Subjectivity of Definitions Kinds of Definitions Definitions That Describe Definitions That Compare and Contrast Definitions That Classify Definitions That Provide Examples Definitions That Use Visuals Writing Definitions with the Problem-Solving Approach Planning Definitions Researching Definitions Drafting Definitions Reviewing Definitions Ethics and Technical Definitions Full Disclosure Appropriate Language and Style Common Mistakes in Composing Definitions Circular Definitions Synonyms in Definitions Definitions That Are Not User-Friendly Summary Concept Review Case Studies Video Case Study Writing Scenarios Problem Solving in Your Writing CHAPTER 16 TECHNICAL DESCRIPTIONS AND SPECIFICATIONS Chapter Learning Outcomes Real People, Real Writing Introduction Technical Specifications Components of Technical Descriptions Introduction Background Parts and Characteristics Visuals Composing Technical Descriptions Audience Analysis Descriptive Detail Organization Headings Parts Lists Ethics and Technical Descriptions Objectivity Alerts Usability Testing Summary Concept Review Case Studies Video Case Study Writing Scenarios Problem Solving in Your Writing CHAPTER 17 WEBSITES AND ONLINE ENVIRONMENTS Chapter Learning Outcomes Real People, Real Writing Introduction Basic Differences between a Website and a Print Document Size and Dimension Navigational Features Visual Components Multimedia Accessing Speed Intranet and Internet Web Pages Intranet Web Pages Internet Web Pages Web Terminology Web Page Website Homepage Web Browser URL Hypertext Link Interface Navigation Search Engine Site Architecture Site Map Server Space Cookies Web Technologies HTML XHTML Tables and Frames CSS Web-Authoring Software JavaScript CGI CMS Plug-ins Standard Web Page Components Continuity and Branding Navigation Splash Page Homepage Nodes Subpage Search Optimization and Metatags FAQ Site Map Color Organizing a Website Websites and Usability Navigation Content Visuals Other Website Ethics Ensuring Accessibility Presenting a Fair Image Providing Accurate Information Summary Concept Review Case Studies Video Case Study Writing Scenarios Problem Solving in Your Writing CHAPTER 18 TECHNICAL INSTRUCTIONS Chapter Learning Outcomes Real People, Real Writing Introduction Ethics and Technical Instruction Key Elements Title/Title Image Byline Date Introduction Alerts Equipment Needed Parts List Steps Conclusion Quick Reference Card Help Pages Be Clear, Concise, and Thorough Be Direct but Friendly Provide Examples Provide Links Include a Search Feature Consider Context Usability of Instructions Design Concerns Summary Concept Review Case Studies Video Case Study Writing Scenarios Problem Solving in Your Writing CHAPTER 19 MANUALS Chapter Learning Outcomes Real People, Real Writing Introduction Types of Manuals Policy Manuals Procedures Manuals Operations Manuals Operator’s Manuals Owner’s or User’s Manuals Service and Maintenance Manuals Training Manuals Field Manuals Lab Manuals Transnational Manuals Manual Standards General Guidelines for Writing Manuals Consider Users First Understand the Purpose and Function of the Manual Develop Detailed Outlines and Overviews before Writing Understand Information Sources Agree on Divisions of Labor Consider the Format and Design Test Manual Usability Plan for Revision Manual Organization Front Matter Body Conclusion and End Matter Single Sourcing Manuals as Marketing and Public Relations Tools Ethical Concerns Sample User’s Manual Summary Concept Review Case Studies Video Case Study Writing Scenarios Problem Solving in Your Writing CHAPTER 20 PROPOSALS AND REQUESTS FOR PROPOSALS Chapter Learning Outcomes Real People, Real Writing Introduction Types of Proposals Internal Proposals External Proposals Solicited and Unsolicited Proposals Writing Requests for Proposals Information That RFPs Provide Information That RFPs Request Ethics and Professionalism in RFPs Technology and RFPs Writing Proposals RFP Guidance Components of Proposals Use of Technology Coffee Rings and Pretzel Crumbs Summary Concept Review Case Studies Video Case Study Writing Scenarios Problem Solving in Your Writing CHAPTER 21 INFORMAL REPORTS Chapter Learning Outcomes Real People, Real Writing Introduction Types of Informal Reports Progress Reports Lab Reports Directives Incident Reports Composing Informal Reports Ethical Issues in Report Writing Disclosure Accuracy Sample Lab Report Summary Concept Review Case Studies Video Case Study Writing Scenarios Problem Solving in Your Writing CHAPTER 22 FORMAL REPORTS Chapter Learning Outcomes Real People, Real Writing Introduction Criteria Recommendation Reports Feasibility Reports Evaluation Reports Guidelines for Composing Formal Reports Address Audience Needs Conduct Necessary Research Include Helpful Visuals Collaborate, Draft, and Revise Distribute Professionally Standard Parts of Formal Reports Front Matter Body End Matter Ethical Issues with Formal Reports Sample Formal Report Summary Concept Review Case Studies Video Case Study Writing Scenarios Problem Solving in Your Writing CHAPTER 23 PRESENTATIONS Chapter Learning Outcomes Real People, Real Writing Introduction Types of Presentations Informal Presentations Formal Presentations Varied Presentations Varied Audiences Preparing for a Presentation Focusing on the Audience Assessing the Physical Context Determining the Time Available Gathering and Evaluating the Information Choosing and Creating the Appropriate Visual Aids Planning Your Speech Choosing Your Written Format Organizing Your Content Delivering a Presentation Vocalization Body Language Fielding Questions Summary Concept Review Case Studies Video Case Study Writing Scenarios Problem Solving in Your Writing Appendix A: Handbook Appendix B: Documentation Credits Index A B C D E F G H I J K L M N O P Q R S T U V W X Y Z