Sustainable Tourism. A Marketing Perspective

Content: 
Copyright, Page iv
About the authors, Page vi
Foreword, Page vii
Preface, Pages ix-xii
The structure of the book, Pages xiii-xiv
Acknowledgements, Page xv
Chapter 1 - Environment; tourism; a marketing perspective, Pages 3-14
Chapter 2 - Global environmental issues, Pages 15-25
Chapter 3 - International summary of tourism and the environment: north Europe, the Mediterranean region and North America, Pages 26-37
Chapter 4 - International summary of tourism and the environment: East Asia and the Pacific; the Caribbean; Eastern Europe and states of the former USSR, and rest of the world, Pages 38-49
Chapter 5 - Travel and tourism: the world's largest industry, Pages 50-63
Chapter 6 - The environmental significance of holiday and leisure tourism, Pages 64-78
Chapter 7 - Managing tourism – the local destination focus, Pages 81-92
Chapter 8 - Managing tourism at local destinations the public sector role, Pages 93-105
Chapter 9 - Managing tourism at local destinations – the private sector role, Pages 106-117
Chapter 10 - The marketing process for sustainable tourism at destinations, Pages 118-130
Chapter 11 - The ‘R Word’ guide to corporate action on sustainability, Pages 133-143
Chapter 12 - Sustainability in the accommodation sector - with international illustrations, Pages 144-159
Chapter 13 - Sustainability in the visitor attractions sector, Pages 160-169
Chapter 14 - Sustainability in the transport sector – with international illustrations, Pages 170-183
Chapter 15 - Sustainability in the tour operator sector – with international illustrations, Pages 184-198
Kruger National Park, South Africa, Pages 201-207
Quicksilver Connections Ltd, Great Barrier Reef, Australia, Pages 208-212
Edinburgh's Old Town, UK, Pages 213-217
Anglian Water Services Ltd: Rutland Water, UK, Pages 218-223
Ironbridge Gorge Museums, UK, Pages 224-229
Epilogue: Positive visions for sustainable tourism, Pages 230-237
Appendix I - Select glossary of environmental, tourism and marketing terms, Pages 238-249
Appendix II - Environmental regulations, market mechanisms and self-regulatory codes influencing the tourism industry, Pages 250-257
Select bibliography, Pages 258-262
Index, Pages 263-266