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درصورت عدم همخوانی توضیحات با کتاب
از ساعت 7 صبح تا 10 شب
ویرایش: Pap/Psc
نویسندگان: Carol Patterson
سری:
ISBN (شابک) : 9781450460033, 1450460038
ناشر: Human Kinetics
سال نشر: 2016
تعداد صفحات: 208
زبان: English
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود)
حجم فایل: 5 مگابایت
کلمات کلیدی مربوط به کتاب گردشگری پایدار با منبع وب: توسعه کسب و کار، عملیات و مدیریت: گردشگری پایدار، جنبه های اقتصادی.، گردشگری، مدیریت.، پایداری.، گردشگری.، مدیریت.
در صورت تبدیل فایل کتاب Sustainable Tourism with Web Resource: Business Development, Operations, and Management به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.
توجه داشته باشید کتاب گردشگری پایدار با منبع وب: توسعه کسب و کار، عملیات و مدیریت نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.
Sustainable Tourism: Business Development, Operations, and Management lays out a road map to launching and building a business in one of today’s most exciting industries. It simplifies the process and outlines real-life requirements while clearing the path to new business success in the cultural, heritage, nature, and adventure fields. Written by an eco-development pioneer, the book offers guidance on developing and implementing a comprehensive sustainable-business plan. From analyzing the market all the way through hiring and training the right people, the text focuses on the principles of both tourism and business. It prepares those embarking on new careers to tackle the complexity of sustainability issues by thinking like entrepreneurs and acting like business owners. Students and professionals can rely on this text as both a start-up and ongoing implementation reference that will stack the odds of success in their favor.
Sustainable Tourism provides an overview of exciting developments in the sustainable-tourism industry. It helps new entrepreneurs assess the viability of ideas and products against sustainable criteria. Through sequential chapters, it delivers step-by-step instructions for minimizing environmental impact, establishing sustainability practices, obtaining financing, and marketing to and reaching customers. The standards-based text also examines how the United Nations World Tourism Organization (UNWTO) Sustainability Guidelines shape sustainable tourism, providing a global framework from which to build the skills needed for success.
Key features include the following:
• 13 online video case studies of sustainable tourism destinations from around the world give students a global text from which to build their own businesses and provide a model for how sustainable tourism works.
• An online workbook guides learners through the completion of a business plan by the end of the term.
• An online image bank presents photos, figures, and tables from the book that may be downloaded for use in presentations.
• Forms and worksheets from the book are available for download.
• A professional development workbook, “Creating a Tourism Career from Scratch” (appendix B), is a reference for entrepreneurs starting or advancing in their careers.
Loaded with case studies, the book illustrates what works and what doesn’t when starting a sustainable tourism business. It describes how to integrate sustainability practices into daily operations, maximize the use of the web and social media in marketing, and overcome challenges in sustainable tourism. The text covers every important topic in a business start-up, including financial forecasting and analysis, customer service systems, hiring, training, and managing turnover.
Sustainable Tourism: Business Development, Operations and Management is the starting point for all who want to develop an eco-friendly product, integrate sustainability principles into their businesses, and turn their dreams into a business reality.
Content: Introduction to sustainable tourism --
Strategic planning for a sustainable tourism business --
Sustainability practices for development and operations --
Sustainability standards and certification --
Marketing your product --
Making the Internet work for you --
Working with the travel trade --
Marketing partnerships --
Managing the bottom line --
Customer service --
Hiring and retaining staff --
Managing business risk --
Business plans.