Sustainable Success with Stakeholders: The Untapped Potential

Contents......Page 6
List of figures......Page 9
List of tables......Page 10
Abbreviations......Page 11
Acknowledgements......Page 12
Foreword......Page 13
Introduction......Page 14
1 Why put all your eggs in only one basket?......Page 22
An appeal for a comprehensive view of management......Page 23
The early birds in stakeholder thinking......Page 26
The era of shareholder value fanatics......Page 28
Triggers for a stakeholder orientation......Page 29
Shareholders are everything......Page 38
The grand design model......Page 39
Basics of stakeholderism......Page 42
Stakeholder management at stake......Page 43
Stakeholder mapping......Page 44
A ladder to stakeholder potential......Page 48
Shareholder dice game......Page 57
3 Shareholders are also stakeholders......Page 60
Can I have your watch?......Page 61
Investing in the future......Page 65
Shareholder engagement......Page 69
4 Getting to know your customers......Page 78
No two alike......Page 83
Treating them right......Page 84
Listening to the right customers......Page 87
In search of lead users......Page 89
5 Employees as knowledge partners......Page 92
The who is who of employees......Page 93
The appeal of your company......Page 95
Employees at risk......Page 98
Zero size......Page 101
Using the knowledge of employees......Page 102
6 The strategic core of your stakeholders......Page 112
Strategic success explained......Page 113
Race for resources......Page 115
Intangible resources......Page 116
Stakeholder contribution......Page 117
Stakeholders as sources of resources......Page 120
Trading core competences?......Page 121
The 'Licence to Innovate'......Page 122
7 The spider in the web......Page 126
Networking......Page 128
Agents provocateurs......Page 130
Positioning......Page 131
Multi-functionality......Page 133
The 'Licence to Compete'......Page 135
Societal expectations......Page 138
Laws or soft laws, that is the question......Page 139
The corporation as global institution......Page 141
Interest groups......Page 145
Stakeholder democracy......Page 147
9 Transparency and sustainability......Page 152
Sustainability......Page 154
General principles of corporations......Page 155
Matching goals and principles......Page 156
Triple bottom line......Page 158
Measure it all......Page 159
Social performance pays off......Page 160
Value transparency......Page 164
10 Have your cake and eat it......Page 168
The upside-down pyramid......Page 169
We are the owners......Page 172
How responsibility translates into hard currency......Page 177
Take aways......Page 182
Appendix I: Research Project 'Good Practices of Stakeholder View'......Page 186
Appendix II: Information on Case Study Firms......Page 193
References......Page 198
B......Page 204
C......Page 205
E......Page 208
G......Page 210
I......Page 211
L......Page 213
M......Page 214
O......Page 215
P......Page 216
R......Page 217
S......Page 218
U......Page 222
Z......Page 223