Successful Event Management: A Practical Handbook

Cover
Brief Contents
Contents
List of Figures
List of Case Studies
Forms for the New Event Manager
Preface to the Fifth Edition
Part 1: The Events Business
	Chapter 1: An Introduction to Events
		Introduction
		Definitions and Frameworks
		Categories and Typologies
		Historical Contexts and Precedents
		Characteristics of Events
		Summary
		Evaluation Questions
		References
	Chapter 2: The Market Demand for Events
		Introduction
		Size and Scope of the Events Market
		Determinants and Motivations
		The Structure of Demand for Events
		Summary
		Evaluation Questions
		References
	Chapter 3: The Events Business: Supply and Suppliers
		Introduction
		Governmental Support Infrastructure, Industry Associations and Professional Bodies
		Commercial Event and Event Support Organisations
		Voluntary Bodies and Charities
		Summary
		Evaluation Questions
		References
	Chapter 4: Events in Context
		Introduction
		Social and Community Implications
		Economic Implications
		Political Implications
		Developmental Implications
		Summary
		Evaluation Questions
		References
Part 2: Managing Events
	Chapter 5: Making a Start and Planning the Event
		Introduction
		Getting Organised
		Organisational Issues in Events of Varying Sizes
		Event Feasibility: Finding and Testing an Idea
		The Screening Process
		Progressing the Idea
		The Planning Process
		Objectives, Environmental Search and Information-Gathering
		Operational Planning and Demand
		Financial Planning
		Marketing Planning
		Getting It Together
		Summary
		Evaluation Questions
		References
	Chapter 6: Financial Management and the Budget
		Introduction
		Objectives and Financial Planning
		Creating a Budget
		The Detailed Budget
		Who Spends What
		Other Sources of Income
		Sponsorship and Public Funding
		Summary
		Evaluation Questions
		References
	Chapter 7: Event Logistics and Supplies
		Introduction
		Finding the Venue
		Logistics
		Supplies, Transport and Distribution
		Technical Facilities and Resources
		Backdrops and Staging
		Amenities and Cleaning
		Catering and Event Hospitality
		Summary
		Evaluation Questions
		References
	Chapter 8: Marketing and Public Relations for Events
		Introduction
		The Target Market
		How to Influence the Target Market
		The Marketing Plan
		Marketing for a New Event
		Marketing for Repeat Events and New Editions
		Summary
		Evaluation Questions
		References
	Chapter 9: Risk Management and Legalities
		Introduction
		Risk Management
		Plans and Maps
		Legalities and Insurance
		Summary
		Evaluation Questions
		References
	Chapter 10: Event Project Management and Set-Up Issues
		Introduction
		The Event as a Project
		Ticketing and Pre-Booking Issues
		Operational Activities
		Security: Issues, Personnel and a Control Point
		Media Handling
		Rehearsal and Briefings
		Layout of Entrances and Visitor Reception
		Mobility, Accessibility and Inclusivity
		The Event Experience
		Summary
		Evaluation Questions
		References
	Chapter 11: The Organisation Manager and the Team: During the Event
		Introduction
		Organisation
		Organisational Effectiveness
		Staffing: Professional or Volunteer Management?
		Factors Influencing the Number and Type of Staff
		Finding Staff
		Running the Event on the Day
		Organisation and Briefing of Staff, Stewards and Volunteers
		Summary
		Evaluation Questions
		References
	Chapter 12: Close-Down, Evaluation and Legacies
		Introduction
		Close-Down
		Evaluation
		Divestment and Legacies
		The Life Expiry of Events
		Summary
		Evaluation Questions
		References
Glossary of Events Terms
Index