Strategy through Personal Values: A behavioural approach

Contents
List of Figures
List of Tables
1 Why Should Strategy Be Guided by Personal Values?
	1.1 Rationality Isn’t Rational: Cognitive Bias in Strategy
	1.2 Strategy as Values Congruence
	1.3 A Behavioural Approach
		1.3.1 Strategy Is Personal
	1.4 Why Is Personal Values-Guided Strategy Relevant?
		1.4.1 The Need for Strategists’ Inner Compass in a Volatility, Uncertainty, Complexity and Ambiguity (VUCA) World
	1.5 Mini Case: Sully’s Inner Compass that Saved 155 Lives
		1.5.1 Top Management’s Inner Compass
	1.6 Summary
	Bibliography
2 Personal Values and Strategic Choice
	2.1 Personal Values-Strategy Theory
		2.1.1 The Upper Echelon Theory
		2.1.2 Congruency Theory
		2.1.3 Leadership-Strategy Match
	2.2 Making Sense of Personal Values and Motives for Action in a Management Context
		2.2.1 Values Orientations
		2.2.2 Adopted vs Operative Personal Values
	2.3 Making Sense of the Personal Values-Strategic Choice Link
		2.3.1 How Value Systems Orientations Shape Value Creation
		2.3.2 Personal Values at Work
	2.4 Mini Cases in Personal Values-Strategy Link
		2.4.1 The Values Dynamic & Congruence
		2.4.2 CEO-Based Values Dynamic: Mini Cases in Values Alignment & Dis-Ease at Hewlett Packard and 3M
		2.4.3 Mini Case: Hewlett Packard
		2.4.4 Mini Case: 3M
	2.5 Summary
	Bibliography
3 Developing Strategy Based on Personal Values
	3.1 Strategy as Personal Values Congruence/Alignment
		3.1.1 Sense Making/Giving
		3.1.2 The 6th ‘P’: Strategy as a Social Influencing Process
		3.1.3 To What End? Intellectual and Emotional Buy-In
			3.1.3.1 Intellectual Buy-In
			3.1.3.2 Emotional-Buy-In
	3.2 Discovering Your Own Personal Values at Work Self-Assessment: Explorers, Enterprisers and Settlers
		3.2.1 Personal Values Self-Assessment
	3.3 Getting Buy-In for Strategy: Your Strategy as Story
		3.3.1 Narrative
		3.3.2 Storylines
		3.3.3 What’s Your Strategy Story?
	3.4 Personal Values Alignment in Action: The Mini Case of Alex
		3.4.1 Alex
		3.4.2 What Are Alex’s Personal Values?
	3.5 Mini-case: Values-Based Team Alignment in Action
		3.5.1 Mini Case: Taking the Bull by the Horns
		3.5.2 The Values-Led Vision for the Team
	3.6 Summary
	Bibliography
4 Implementing Strategy Based on Personal Values
	4.1 Translating Desired Ends into the Operative Values of Direct Reports
		4.1.1 Operative vs Adopted Values
	4.2 Key Components of the Translation Process: The Seven Drivers of Implementation
	4.3 The Social Process of Personal Values Alignment
	4.4 Personal Values-Guided Communication to Internal Stakeholders: Settlers, Explorers and Enterprisers
		4.4.1 Audience
	4.5 Walking the Values-Guided Talk: Signalling
	4.6 Mini Case: Cisco—Re-organising to Collaborate
		4.6.1 From a ‘Cowboy Culture’ to Collaboration
		4.6.2 Change from the Top
		4.6.3 Culture, Processes and Technology
		4.6.4 The Role of the CEO
	4.7 Summary
	Bibliography
5 Postscript: Where Are We Now and Emerging Trends in Personal Values Guided Strategy
	5.1 Values-Based Strategy in the Issue Lifecycle
	5.2 Emerging Trends: Transformational Adaptive Strategies
		5.2.1 Values-Based Transformational Strategies
	5.3 Values-Guided Strategies Revisited: Explorers, Enterprisers and Settlers
		5.3.1 Explorer Type Transformational Strategy: Extractive vs Generative Values-Based Strategies
			5.3.1.1 Alternative Generative Models
		5.3.2 Enterpriser and Settler Type Strategies: Incrementalism and Reform
	5.4 Emerging Trends: Moral Tendencies and Personal Values Orientation
	5.5 Personal Values-Guided Strategy: Sustainable Living Plan
	5.6 Summary
	Bibliography
Annex: UN Sustainability Development Goals
Index