Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy

Front Matter....Pages i-xxvi
Front Matter....Pages 1-1
The Importance of Connecting Open Innovation to Strategy....Pages 3-15
Setting the Stage for Creativity: Upstream, Mid-stream, and Downstream....Pages 17-28
When Business Model Meets Open Innovation....Pages 29-40
Classic Root Causes of Innovation Failures—Things We All Know but Sometimes Forget....Pages 41-60
The Evolution of Strategic Options, Actors, Tools and Tensions in Open Innovation....Pages 61-76
Cognitive Diversity of Top Management Teams as a Competence-Based Driver of Innovation Capability....Pages 77-88
Front Matter....Pages 89-89
Pairwise Communication for Innovation at Work....Pages 91-111
Communication Model Design Innovation—Authentic Open Innovation-Culture....Pages 113-129
Open Innovation: Enhancing Theory and Practice by Integrating the Role of Innovation Communication....Pages 131-145
Scanalyse—A Case Study of the Role of Social Capital, Strategic Networking, and Word of Mouth Communication in the Diffusion of an Innovation....Pages 147-174
Managing Emotions Matters—A Balanced Framework for Communicating Innovations in Companies....Pages 175-184
The Role of Communicators in Innovation Clusters....Pages 185-203
Integrated Communication in the Innovation Process—An Approach to Integrated Innovation Communication....Pages 205-225
Front Matter....Pages 227-227
Innovation Implementation: Leading from the Middle Out....Pages 229-243
Innovation, Leadership, and Communication Intelligence....Pages 245-264
Redefining Collaborative Innovation in the Digital Economy....Pages 265-290
Customer-Centricity in the Executive Suite: A Taxonomy of Top-Management–Customer Interaction Roles....Pages 291-301
What Is Innovation Communication? A Dynamic Capability View....Pages 303-315
Audience-Centered Approaches to Strategic Planning: Accessing Social Capital Through Sharing Platforms on Social Media....Pages 317-330
Front Matter....Pages 331-331
The Innovation Engine: A Framework for Overcoming Cultural and Organizational Impediments to Innovation at Scale....Pages 333-347
Front Matter....Pages 331-331
Strike While the Iron Is Hot: User Centricity Adapted to the Agile Innovation Development Process....Pages 349-365
Disrupting Communication: Innovation Communications in the Digital Age....Pages 367-384
Co-innovation and Communication: The Case of SAP’s Global Co-innovation Lab Network....Pages 385-402
Empowering Members of a Brand Community to Gain Consumer Insights and Create New Products: The Case of the Vorwerk Thermomix Research Community....Pages 403-414
The Integration of Art and Design, Creativity and Professionalization....Pages 415-424