Strategy and Communication for Innovation

Front Matter....Pages i-xvii
Front Matter....Pages 1-1
Strategies for Business Model Innovation: Challenges and Visual Solutions for Strategic Business Model Innovation....Pages 3-14
Enriching Open Innovation Theory and Practice by Strengthening the Relationship with Strategic Thinking....Pages 15-25
Open Innovation: Strategic Options, Actors, Tools and Tensions....Pages 27-40
Overcoming the Innovation Barrier: A Search-Selection Model of Breakthrough Innovation in Large Firms....Pages 41-61
Harnessing the Innovation Potential of Citizens: How Open Innovation Can be Used to Co-develop Political Strategies....Pages 63-83
Strategic and Innovation Networks in the Flanders Biotechnology Industry....Pages 85-99
Cognitive Diversity of Top Management Teams as a Competence-Based Driver of Innovation Capability....Pages 101-115
Front Matter....Pages 117-117
The Role of Communicators in Innovation Clusters....Pages 119-137
Integrated Communication in the Innovation Process: An Approach to Integrated Innovation Communication....Pages 139-160
Innovation Marketing: An Introduction....Pages 161-172
The Role of Social Capital, Strategic Networking and Word of Mouth Communication in the Commercialisation of Innovation....Pages 173-193
Managing Emotions Matters: A Balanced Framework for Communicating Innovations in Companies....Pages 195-204
The Scent of Innovation: Towards an Integrated Management Framework for Innovation Communication....Pages 205-224
Front Matter....Pages 225-225
Innovation Communication and Inter-Functional Collaboration: A View from the Competing Values Framework for Corporate Communication....Pages 227-240
Innovation Communication as an Integrative Management Capability in Digital Innovation Ecosystems....Pages 241-269
A Relational Communication Strategy for Successful Collaborative Innovation in Business-to-Business Markets....Pages 271-291
Achieving Market Leadership with Collaborative Innovation: The Case of Technology-Driven Companies....Pages 293-313
Audience-Centered Approaches to Strategic Planning: Accessing Social Capital Through Sharing Platforms on Social Media....Pages 315-328
Communicating for Innovation: The “Social” Enterprise and the Translation of Novel Ideas....Pages 329-345
There is Something Forgotten About the Customer in the State of Denmark’s Finance: The Tale of Danske Bank’s Misaligned Innovation and Communication Strategy....Pages 347-365
Front Matter....Pages 367-367
A Holistic Approach to Communicating Innovations: Siemens and Its Environmental Portfolio....Pages 369-380
User-Centered Radical Innovation at Telekom Innovation Laboratories: Tools and Methods to Generate New Propositions for Mobile Payment....Pages 381-395
Co-Innovation and Communication: The Case of SAP’s Global Co-Innovation Lab Network....Pages 397-414
Empowering Members of a Brand Community to Gain Consumer Insights and Create New Products: The Case of the Vorwerk Thermomix Research Community....Pages 415-426
The Role of Social Media for Innovation....Pages 427-436
Innovation and Value in Networks for Emerging Musicians....Pages 437-449
Back Matter....Pages 451-465