Strategic Uses of Social Technology: An Interactive Perspective of Social Psychology

Strategic Uses of Social Technology......Page 2
Title......Page 4
Copyright......Page 5
Contents......Page 6
Figures......Page 8
Tables......Page 9
Notes on the contributors......Page 10
Acknowledgments......Page 13
1 Introduction......Page 14
Contemporary literature reviews......Page 15
Technological and social determinism......Page 16
Interactionist response......Page 17
Top-down theories......Page 18
Interactionist framework......Page 19
Person-by-situation interaction defined......Page 20
Dynamic interactionism......Page 22
References......Page 24
Introduction......Page 29
The SIDE model: theoretical foundations......Page 30
Empirical evidence for the SIDE model......Page 35
The gender divide: SIDE effects affect power relations in cyberspace......Page 39
Cognitive effects: gender salience......Page 40
Gender and the strategic SIDE......Page 43
Final comments, conclusions, and some strategic implications......Page 47
References......Page 49
3 Trust, deception, and identity on the internet......Page 53
Global versus specific trust......Page 54
Development of trust......Page 55
Online interactions within existing relationships......Page 57
Dispositional tendencies......Page 58
Deception......Page 59
Deception online......Page 60
Motivations for deception......Page 61
Beliefs about internet deception......Page 62
Lie detection......Page 63
Choice of communication modes......Page 64
Forms of self-presentation......Page 65
Social networking sites......Page 67
Reputation systems and identity verification......Page 68
Designs for trust......Page 69
Summary and conclusion......Page 70
References......Page 71
4 An interactional approach to social influence in computer-mediated communication......Page 76
Types of social influence......Page 77
Anonymity of others......Page 78
Three types of social influence in CMC – results from situationalist research......Page 79
Norm-based influence......Page 80
Interpersonal influence......Page 81
Summary of insights and limitations......Page 83
Interactionism and social influence in CMC......Page 84
Information exchange......Page 85
Attitude change and the person–communication match idea......Page 86
The person x situation interaction approach......Page 87
Anonymity of others......Page 88
Physical isolation......Page 90
Summary and conclusion......Page 91
References......Page 92
5 Social interaction in cyberspace......Page 97
Concepts from game theory and interdependence theory......Page 102
Coordination......Page 106
Dynamic reframing of interdependencies: the role of personal experience......Page 107
Person perceived and person perceiver by situation interaction......Page 108
Lesson 1: Perceptions of situations: labels, sanctioning systems, and timing......Page 109
Lesson 2: Perception of others affects the construal of the situation......Page 111
Lesson 3: The situation affects perception of others......Page 113
Empirical support......Page 114
Implications for computer-mediated interactions......Page 116
Conclusion......Page 117
References......Page 118
6 Dynamics of leader emergence in online groups......Page 121
Group roles......Page 123
Leader emergence in face-to-face groups......Page 124
Participation and leader emergence......Page 125
Participation and group size......Page 126
Leader emergence in computer-mediated groups: the early years......Page 127
Study 1......Page 130
Study 2......Page 132
Conclusions and future research......Page 133
References......Page 136
Introduction......Page 140
Studying cyber-ostracism......Page 143
The effects of cyber-ostracism......Page 145
Anonymity, aggression, and cyber-ostracism......Page 148
Future directions for research......Page 150
Conclusion......Page 151
References......Page 152
8 Opinion-based groups......Page 158
Social identity and opinion-based groups......Page 159
The anonymous cyberhate proposition......Page 164
The global activist proposition......Page 167
The global activist– online social movements......Page 172
Conclusion......Page 179
References......Page 180
9 A juxtaposition of social influences......Page 185
Perspectives on mass/interpersonal divisions and mergers......Page 186
Functional perspective on information seeking......Page 189
Self-presentation: interactive or web-based......Page 192
Your peers......Page 193
A targets peers......Page 196
System information......Page 197
“Communicatory utility” in media information seeking......Page 198
References......Page 203
10 The virtual social world......Page 208
Self anonymity......Page 210
Anonymity of others......Page 211
Place......Page 213
Time and deliberation......Page 215
Person in the situation or situation in the person?......Page 216
The virtual world as an extension of the face-to-face social world......Page 217
The virtual world as the new frontier of social behavior......Page 218
Mapping a changing social landscape......Page 220
References......Page 222
Index......Page 224