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دانلود کتاب Strategic management : text & cases

دانلود کتاب مدیریت استراتژیک: متن و موارد

Strategic management : text & cases

مشخصات کتاب

Strategic management : text & cases

ویرایش: Ninth . 
نویسندگان: , , ,   
سری:  
ISBN (شابک) : 9781259813955, 1259899942 
ناشر:  
سال نشر: 2019 
تعداد صفحات: 801 
زبان: English 
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) 
حجم فایل: 18 مگابایت 

قیمت کتاب (تومان) : 34,000



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توضیحاتی در مورد کتاب مدیریت استراتژیک: متن و موارد

مدیریت استراتژیک: متن و موارد، ویرایش نهم، نوشته نویسندگان Dess، McNamara، Eisner و Lee همچنان به سنت خواندنی، مرتبط و دقیق خود ادامه می دهد. سبک نوشتاری جذاب آن برای به حداکثر رساندن خوانایی، اصطلاحات اصطلاحی را به حداقل می رساند. این نمونه‌هایی از عملکرد مدیریت و مضامین اجتماعی از جمله پایداری زیست‌محیطی، اخلاق، جهانی‌سازی، کارآفرینی و تجزیه و تحلیل داده‌ها را برای مرتبط کردن محتوا ارائه می‌کند. این از جدیدترین تحقیقات محققان مدیریت و بینش مدیران اجرایی برای ایجاد تعادل بین دسترسی و دقت استفاده می کند.


توضیحاتی درمورد کتاب به خارجی

Strategic Management: Text and Cases, Ninth edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.



فهرست مطالب

Cover
STRATEGIC MANAGEMENT: Text & Cases
DEDICATION
ABOUT THE AUTHORS
PREFACE
A GUIDED TOUR
BRIEF CONTENTS
CONTENTS
CASES
PART 1: STRATEGIC ANALYSIS
	Chapter 1: Strategic Management: Creating Competitive Advantages
		Learning from Mistakes
		What Is Strategic Management?
		Defining Strategic Management
		The Four Key Attributes of Strategic Management
			1.1 STRATEGY SPOTLIGHT: Ambidextrous Behaviors: Combining Alignment and Adaptability
		The Strategic Management Process
		Intended versus Realized Strategies
		Strategy Analysis
		Strategy Formulation
		Strategy Implementation
			1.1 INSIGHTS FROM EXECUTIVES: The Strategic Management Process
		The Role of Corporate Governance and Stakeholder Management
		Alternative Perspectives of Stakeholder Management
		Social Responsibility and Environmental Sustainability: Moving beyond the Immediate Stakeholders
			1.2 STRATEGY SPOTLIGHT: How Walmart Deploys Green Energy on an Industrial Scale—And Makes Money at It
		The Strategic Management Perspective: An Imperative Throughout the Organization
			1.3 STRATEGY SPOTLIGHT: Strategy and the Value of Inexperience
		Ensuring Coherence in Strategic Direction
		Organizational Vision
		Mission Statements
		Strategic Objectives
			1.4 STRATEGY SPOTLIGHT: How Perceptual Limited Succeeded by Rallying Around the Founder’s Original Mission
		Issue for Debate
		Reflecting on Career Implications . . .
		Summary
		Key Terms
		Experiential Exercise
		Application Questions & Exercises
		Ethics Questions
		References
	Chapter 2: Analyzing the External Environment of the Firm: Creating Competitive Advantages
		Learning from Mistakes
		Enhancing Awareness of the External Environment
		The Role of Scanning, Monitoring, Competitive Intelligence, and Forecasting
			2.1 STRATEGY SPOTLIGHT Ethics: Ethical Guidelines on Competitive Intelligence: United Technologies
		SWOT Analysis
		The General Environment
		The Demographic Segment
		The Sociocultural Segment
		The Political/Legal Segment
			2.1 INSIGHTS FROM RESEARCH: New Tricks: Research Debunks Myths about Older Workers
		The Technological Segment
			2.2 STRATEGY SPOTLIGHT Ethics: The Conflict Minerals Legislation: Implications for Supply Chain Management
		The Economic Segment
		The Global Segment
		Relationships among Elements of the General Environment
		Data Analytics: A Technology That Affects Multiple Segments of the General Environment
			2.3 STRATEGY SPOTLIGHT Data Analytics: How Big Data Can Monitor Federal, State, and Local Government Expenditures
		The Competitive Environment
		Porter’s Five Forces Model of Industry Competition
			2.4 STRATEGY SPOTLIGHT: pple Flexes Its Muscle When It Comes to Negotiating Rental Rates for Its Stores in Malls
		How the Internet and Digital Technologies Are Affecting the Five Competitive Forces
			2.5 STRATEGY SPOTLIGHT: Buyer Power in Legal Services: The Role of the Internet
		Using Industry Analysis: A Few Caveats
		Strategic Groups within Industries
		Issue for Debate
		Reflecting on Career Implications . . .
		Summary
		Key Terms
		Experiential Exercise
		Application Questions & Exercises
		Ethics Questions
		References
	Chapter 3: Assessing the Internal Environment of the Firm
		Learning from Mistakes
		Value-Chain Analysis
		Primary Activities
			3.1 STRATEGY SPOTLIGHT: Chipotle’s Efficient Operations
		Support Activities
			3.2 STRATEGY SPOTLIGHT Data: The Algorithm for Orange Juice
			3.3 STRATEGY SPOTLIGHT: Schmitz Cargobull: Adding Value to Customers via IT
		Interrelationships among Value-Chain Activities within and across Organizations
		Integrating Customers into the Value Chain
		Applying the Value Chain to Service Organizations
		Resource-Based View of the Firm
		Types of Firm Resources
		Firm Resources and Sustainable Competitive Advantages
			3.4 STRATEGY SPOTLIGHT: Printed in Taiwan: Path Dependence in 3D Printing
			3.5 STRATEGY SPOTLIGHT: Amazon Prime: Very Difficult for Rivals to Copy
		The Generation and Distribution of a Firm’s Profits: Extending the Resource-Based View of the Firm
		Evaluating Firm Performance: Two Approaches
		Financial Ratio Analysis
		Integrating Financial Analysis and Stakeholder Perspectives: The Balanced Scorecard
		Issue for Debate
		Reflecting on Career Implications . . .
		Summary
		Key Terms
		Experiential Exercise
		Application Questions & Exercises
		Ethics Questions
		References
	Chapter 4 Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources
		Learning from Mistakes
		The Central Role of Knowledge in Today’s Economy
		Human Capital: The Foundation of Intellectual Capital
			4.1 STRATEGY SPOTLIGHT Environmental Sustainability: Can Green Strategies Attract and Retain Talent?
		Attracting Human Capital
		Developing Human Capital
			4.1 INSIGHTS FROM RESEARCH: Welcome Back! Recruiting Boomerang Employees
		Retaining Human Capital
		Enhancing Human Capital: Redefining Jobs and Managing Diversity
			4.2 STRATEGY SPOTLIGHT: Want to Increase Employee Retention? Try Data Analytics
			4.3 STRATEGY SPOTLIGHT: Millennials Have a Different Definition of Diversity and Inclusion than Prior Generations
		The Vital Role of Social Capital
		How Social Capital Helps Attract and Retain Talent
		Social Networks: Implications for Knowledge Management and Career Success
			4.4 STRATEGY SPOTLIGHT: Picasso versus Van Gogh: Who Was More Successful and Why?
		The Potential Downside of Social Capital
		Using Technology to Leverage Human Capital and Knowledge
		Using Networks to Share Information
		Electronic Teams: Using Technology to Enhance Collaboration
		Codifying Knowledge for Competitive Advantage
			4.5 STRATEGY SPOTLIGHT: How SAP Taps Knowledge Well Beyond Its Boundaries
		Protecting the Intellectual Assets of the Organization: Intellectual Property and Dynamic Capabilities
		Intellectual Property Rights
		Dynamic Capabilities
		Issue for Debate
		Reflecting on Career Implications . . .
		Summary
		Key Terms
		Experiential Exercise
		Application Questions & Exercises
		Ethics Questions
		References
PART 2: STRATEGIC FORMULATION
	Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages
		Learning from Mistakes
		Types of Competitive Advantage and Sustainability
		Overall Cost Leadership
			5.1 STRATEGY SPOTLIGHT Environmental Sustainability: Primark Strives to Balance Low Costs with Environmental Sustainability
		Differentiation
			5.1 INSIGHTS FROM RESEARCH: Linking Customer Interactions to Innovation: The Role of the Organizational Practices
			5.2 STRATEGY SPOTLIGHT Data Analytics: Caterpillar Digs into the Data to Differentiate Itself
		Focus
			5.3 STRATEGY SPOTLIGHT Data Analytics: Luxury in the E-Commerce World
		Combination Strategies: Integrating Overall Low Cost and Differentiation
			5.4 STRATEGY SPOTLIGHT: Expanding the Profit Pool in the Sky
		Can Competitive Strategies Be Sustained? Integrating and Applying Strategic Management Concepts
		Atlas Door: A Case Example
		Are Atlas Door’s Competitive Advantages Sustainable?
		Strategies for Platform Markets
		Industry Life-Cycle Stages: Strategic Implications
		Strategies in the Introduction Stage
		Strategies in the Growth Stage
		Strategies in the Maturity Stage
		Strategies in the Decline Stage
		Turnaround Strategies
			5.5 STRATEGY SPOTLIGHT: How Mindy Grossman Led HSN’s Remarkable Turnaround
		Issue for Debate
		Reflecting on Career Implications . . .
		Summary
		Key Terms
		Experiential Exercise
		Application Questions & Exercises
		Ethics Questions
		References
	Chapter 6: Corporate-Level Strategy: Creating Value through Diversification
		Learning from Mistakes
		Making Diversification Work: An Overview
		Related Diversification: Economies of Scope and Revenue Enhancement
		Leveraging Core Competencies
			6.1 STRATEGY SPOTLIGHT Data Analytics: IBM: The New Health Care Expert
		Sharing Activities
		Enhancing Revenue and Differentiation
		Related Diversification: Market Power
		Pooled Negotiating Power
		Vertical Integration
			6.2 STRATEGY SPOTLIGHT Environmental Sustainability: Tesla Breaks Industry Norms by Vertically Integrating
		Unrelated Diversification: Financial Synergies and Parenting
		Corporate Parenting and Restructuring
		Portfolio Management
		Caveat: Is Risk Reduction a Viable Goal of Diversification?
		The Means to Achieve Diversification
		Mergers and Acquisitions
			6.3 STRATEGY SPOTLIGHT Ethics: Valeant Pharmaceuticals Jacks Up Prices after Acquisitions but Loses in the End
			6.4 STRATEGY SPOTLIGHT: The Wisdom of Crowds: When Do Investors See Value in Acquisitions?
		Strategic Alliances and Joint Ventures
			6.5 STRATEGY SPOTLIGHT: Ericsson and Cisco Join Forces to Respond to the Changing Telecommunications Market
		Internal Development
		How Managerial Motives Can Erode Value Creation
		Growth for Growth’s Sake
		Egotism
		Antitakeover Tactics
		Issue for Debate
		Reflecting on Career Implications . . .
		Summary
		Key Terms
		Experiential Exercise
		Application Questions & Exercises
		Ethics Questions
		References
	Chapter 7: International Strategy: Creating Value in Global Markets
		Learning from Mistakes
		The Global Economy: A Brief Overview
		Factors Affecting a Nation’s Competitiveness
		Factor Endowments
		Demand Conditions
		Related and Supporting Industries
		Firm Strategy, Structure, and Rivalry
		Concluding Comment on Factors Affecting a Nation’s Competitiveness
			7.1 STRATEGY SPOTLIGHT: India and the Diamond of National Advantage
		International Expansion: A Company’s Motivations and Risks
		Motivations for International Expansion
		Potential Risks of International Expansion
			7.2 STRATEGY SPOTLIGHT Ethics:  Counterfeit Drugs: A Dangerous and Growing Problem
			7.3 STRATEGY SPOTLIGHT: When to Not Adapt Your Company’s Culture—Even If It Conflicts with the Local Culture
		Global Dispersion of Value Chains: Outsourcing and Offshoring
		Achieving Competitive Advantage in Global Markets
		Two Opposing Pressures: Reducing Costs and Adapting to Local Markets
		International Strategy
		Global Strategy
		Multidomestic Strategy
			7.4 STRATEGY SPOTLIGHT: Challenges Involving Cultural Differences That Managers May Encounter When Negotiating Contracts across National Boundaries
		Transnational Strategy
			7.5 STRATEGY SPOTLIGHT: Panasonic’s China Experience Shows the Benefits of Being a Transnational
		Global or Regional? A Second Look at Globalization
		Entry Modes of International Expansion
		Exporting
		Licensing and Franchising
		Strategic Alliances and Joint Ventures
		Wholly Owned Subsidiaries
		Issue for Debate
		Reflecting on Career Implications . . .
		Summary
		Key Terms
		Experiential Exercise
		Application Questions & Exercises
		Ethics Questions
		References
	Chapter 8: Entrepreneurial Strategy and Competitive Dynamics
		Learning from Mistakes
		Recognizing Entrepreneurial Opportunities
		Entrepreneurial Opportunities
			8.1 STRATEGY SPOTLIGHT: Seeing Opportunity in the Bright Side
			8.2 STRATEGY SPOTLIGHT Environmental Sustainability: mOasis Leverages Technology to Improve Water Efficiency for Farmers
		Entrepreneurial Resources
		Entrepreneurial Leadership
		Entrepreneurial Strategy
		Entry Strategies
			8.3 STRATEGY SPOTLIGHT: Casper Sleep Aims to Be the Warby Parker of Mattresses
		Generic Strategies
			8.4 STRATEGY SPOTLIGHT: Shakespeare & Co.: Using Technology to Create a New Local Bookstore
		Combination Strategies
		Competitive Dynamics
		New Competitive Action
		Threat Analysis
		Motivation and Capability to Respond
		Types of Competitive Actions
		Likelihood of Competitive Reaction
			8.5 STRATEGY SPOTLIGHT Ethics: Cleaning Up in the Soap Business
		Choosing Not to React: Forbearance and Co-opetition
		Issue for Debate
		Reflecting on Career Implications . . .
		Summary
		Key Terms
		Application Questions & Exercises
		Ethics Questions
		References
PART 3: STRATEGIC IMPLEMENTATION
	Chapter 9 Strategic Control and Corporate Governance
		Learning from Mistakes
		Ensuring Informational Control: Responding Effectively to Environmental Change
		A Traditional Approach to Strategic Control
		A Contemporary Approach to Strategic Control
		Attaining Behavioral Control: Balancing Culture, Rewards, and Boundaries
		Building a Strong and Effective Culture
		Motivating with Rewards and Incentives
			9.1 STRATEGY SPOTLIGHT: Using Pictures and Stories to Build a Customer-Oriented Culture
			9.1 INSIGHTS FROM RESEARCH: Inspire Passion—Motivate Top Performance
		Setting Boundaries and Constraints
		Behavioral Control in Organizations: Situational Factors
			9.2 STRATEGY SPOTLIGHT Data Analytics: Using Data Analytics to Enhance Organizational Control
		Evolving from Boundaries to Rewards and Culture
		The Role of Corporate Governance
		The Modern Corporation: The Separation of Owners (Shareholders) and Management
		Governance Mechanisms: Aligning the Interests of Owners and Managers
			9.3 STRATEGY SPOTLIGHT Ethics: How Women Have Come to Dominate a Corner of Finance
		CEO Duality: Is It Good or Bad?
		External Governance Control Mechanisms
			9.4 STRATEGY SPOTLIGHT: The Rise of the Privately Owned Firm
			9.5 STRATEGY SPOTLIGHT Ethics: Japanese Government Pushes for Governance Reform
		Corporate Governance: An International Perspective
		Issue for Debate
		Reflecting on Career Implications . . .
		Summary
		Key Terms
		Experiential Exercise
		Application Questions & Exercises
		Ethics Questions
		References
	Chapter 10 Creating Effective Organizational Designs
		Learning from Mistakes
		Traditional Forms of Organizational Structure
		Patterns of Growth of Large Corporations: Strategy-Structure Relationships
		Simple Structure
		Functional Structure
		Divisional Structure
			10.1 STRATEGY SPOTLIGHT: Whole Foods Centralizes to Improve Efficiency
		Matrix Structure
			10.2 STRATEGY SPOTLIGHT: Where Conglomerates Prosper
		International Operations: Implications for Organizational Structure
		Global Start-Ups: A Recent Phenomenon
			10.3 STRATEGY SPOTLIGHT: Global Start-Up, BRCK, Works to Bring Reliable Internet Connectivity to the World
		How an Organization’s Structure Can Influence Strategy Formulation
		Boundaryless Organizational Designs
		The Barrier-Free Organization
			10.4 STRATEGY SPOTLIGHT Environmental Sustainability: The Business Roundtable: A Forum for Sharing Best Environmental Sustainability Practices
			10.1 INSIGHTS FROM RESEARCH: Where Employees Learn Affects Financial Performance
			10.5 STRATEGY SPOTLIGHT: Cloudflare Sees the Need for Structure
		The Modular Organization
		The Virtual Organization
		Boundaryless Organizations: Making Them Work
		Creating Ambidextrous Organizational Designs
		Ambidextrous Organizations: Key Design Attributes
		Why Was the Ambidextrous Organization the Most Effective Structure?
		Issue for Debate
		Reflecting on Career Implications . . .
		Summary
		Key Terms
		Experiential Exercise
		Application Questions & Exercises
		Ethics Questions
		References
	Chapter 11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization
		Learning from Mistakes
		Leadership: Three Interdependent Activities
		Setting a Direction
		Designing the Organization
			11.1 STRATEGY SPOTLIGHT: Marvin Ellison Attempts to Turn JC Penney Co. Inc. Around
		Nurturing a Culture Committed to Excellence and Ethical Behavior
			11.2 STRATEGY SPOTLIGHT Environmental Sustainability, Ethics: Family Leadership Sustains the Culture of SC Johnson
		Getting Things Done: Overcoming Barriers and Using Power
		Overcoming Barriers to Change
			11.3 STRATEGY SPOTLIGHT: Overcoming Supply Chain Limitations at Target
		Using Power Effectively
			11.4 STRATEGY SPOTLIGHT: The Use of “Soft” Power at Siemens
		Emotional Intelligence: A Key Leadership Trait
		Self-Awareness
		Self-Regulation
		Motivation
		Empathy
		Social Skill
		Emotional Intelligence: Some Potential Drawbacks and Cautionary Notes
		Creating a Learning Organization
		Inspiring and Motivating People with a Mission or Purpose
		Empowering Employees at All Levels
		Accumulating and Sharing Internal Knowledge
		Gathering and Integrating External Information
		Challenging the Status Quo and Enabling Creativity
		Creating an Ethical Organization
		Individual Ethics versus Organizational Ethics
			11.5 STRATEGY SPOTLIGHT Environmental Sustainability, Ethics: Green Energy: Real or Just a Marketing Ploy?
		Integrity-Based versus Compliance-Based Approaches to Organizational Ethics
		Role Models
		Corporate Credos and Codes of Conduct
		Reward and Evaluation Systems
		Policies and Procedures
		Issue for Debate
		Reflecting on Career Implications . . .
		Summary
		Key Terms
		Experiential Exercise
		Application Questions & Exercises
		Ethics Questions
		References
	Chapter 12 Managing Innovation and Fostering Corporate Entrepreneurship
		Learning from Mistakes
		Managing Innovation
		Types of Innovation
			12.1 STRATEGY SPOTLIGHT: MiO Drops Change the Beverage Game
		Challenges of Innovation
		Cultivating Innovation Skills
			12.2 STRATEGY SPOTLIGHT: Procter & Gamble Strives to Remain Innovative
			12.3 STRATEGY SPOTLIGHT Environmental Sustainability: Fair Oaks Farms Sees the Power of Waste
		Defining the Scope of Innovation
		Managing the Pace of Innovation
		Staffing to Capture Value from Innovation
		Collaborating with Innovation Partners
		The Value of Unsuccessful Innovation
			12.1 INSIGHTS FROM RESEARCH: You Can Adapt to the Loss of a Star Employee
		Corporate Entrepreneurship
		Focused Approaches to Corporate Entrepreneurship
			12.4 STRATEGY SPOTLIGHT: Big Firms Use NVGs and Business Incubators to Trigger Creativity
		Dispersed Approaches to Corporate Entrepreneurship
		Measuring the Success of Corporate Entrepreneurship Activities
		Real Options Analysis: A Useful Tool
		Applications of Real Options Analysis to Strategic Decisions
			12.5 STRATEGY SPOTLIGHT: Saving Millions with Real Options at Intel
		Potential Pitfalls of Real Options Analysis
		Entrepreneurial Orientation
		Autonomy
		Innovativeness
		Proactiveness
		Competitive Aggressiveness
		Risk Taking
		Issue for Debate
		Reflecting on Career Implications . . .
		Summary
		Key Terms
		Experiential Exercise
		Application Questions & Exercises
		Ethics Questions
		References
PART 4: Case Analysis
	Chapter 13 Analyzing Strategic Management Cases
		Why Analyze Strategic Management Cases?
			13.1 STRATEGY SPOTLIGHT: Analysis, Decision Making, and Change at Sapient Health Network
		How to Conduct a Case Analysis
		Become Familiar with the Material
			13.2 STRATEGY SPOTLIGHT: Using a Business Plan Framework to Analyze Strategic Cases
		Identify Problems
		Conduct Strategic Analyses
		Propose Alternative Solutions
		Make Recommendations
		How to Get the Most from Case Analysis
		Useful Decision-Making Techniques in Case Analysis
		Integrative Thinking
		Asking Heretical Questions
			13.3 STRATEGY SPOTLIGHT: Integrative Thinking at Red Hat, Inc.
		Conflict-Inducing Techniques
			13.4 STRATEGY SPOTLIGHT: Making Case Analysis Teams More Effective
		Following the Analysis-Decision-Action Cycle in Case Analysis
			13.5 STRATEGY SPOTLIGHT: Case Competition Assignment
		Summary
		Key Terms
		References
		Appendix 1 to Chapter 13: Financial Ratio Analysis
		Appendix 2 to Chapter 13: Sources of Company and Industry Information
CASE 1: Robin Hood
CASE 2: The Global Casino Industry in 2017
CASE 3: McDonald’s in 2017
CASE 4: Zynga: Is the Game Over?
CASE 5: QVC
CASE 6: Microfinance: Going Global . . . and Going Public?
CASE 7: World Wrestling Entertainment
CASE 8: Greenwood Resources: A Global Sustainable Venture in the Making
CASE 9: FreshDirect: How Fresh Is It?
CASE 10: Dippin’ Dots: Is the Future Frozen?
CASE 11: Kickstarter and Crowdfunding
CASE 12: Emirates Airline in 2017
CASE 13: Cirque du Soleil
CASE 14: Pixar
CASE 15: Campbell: How to Keep the Soup Simmering
CASE 16: Heineken
CASE 17: Ford: No Longer Just an Auto Company?
CASE 18: General Motors in 2017
CASE 19: Johnson & Johnson
CASE 20: Avon: A New Era?
CASE 21: The Boston Beer Company: Poised for Growth
CASE 22: Nintendo’s Switch
CASE 23: Tata Starbucks: How to Brew a Sustainable Blend for India
CASE 24: Weight Watchers International Inc.
CASE 25: Samsung Electronics 2017
CASE 26: Procter & Gamble
CASE 27: Apple Inc.: Is the Innovation Over?
CASE 28: JetBlue Airlines: Getting Over the “Blues”?
CASE 29: United Way Worldwide
CASE 30: eBay
CASE 31: Jamba Juice: Mixing It Up & Starting Afresh
CASE 32: Blackberry Limited: Is There a Path to Recovery?
CASE 33:  Ascena: Odds of Survival in Specialty Retail?
Indexes
	Company
	Name
	Subject




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