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ویرایش: Ninth . نویسندگان: Gregory G. Dess, Gerry McNamara, Seung-Hyun Lee, Alan B. Eisner سری: ISBN (شابک) : 9781259813955, 1259899942 ناشر: سال نشر: 2019 تعداد صفحات: 801 زبان: English فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) حجم فایل: 18 مگابایت
در صورت تبدیل فایل کتاب Strategic management : text & cases به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.
توجه داشته باشید کتاب مدیریت استراتژیک: متن و موارد نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.
مدیریت استراتژیک: متن و موارد، ویرایش نهم، نوشته نویسندگان Dess، McNamara، Eisner و Lee همچنان به سنت خواندنی، مرتبط و دقیق خود ادامه می دهد. سبک نوشتاری جذاب آن برای به حداکثر رساندن خوانایی، اصطلاحات اصطلاحی را به حداقل می رساند. این نمونههایی از عملکرد مدیریت و مضامین اجتماعی از جمله پایداری زیستمحیطی، اخلاق، جهانیسازی، کارآفرینی و تجزیه و تحلیل دادهها را برای مرتبط کردن محتوا ارائه میکند. این از جدیدترین تحقیقات محققان مدیریت و بینش مدیران اجرایی برای ایجاد تعادل بین دسترسی و دقت استفاده می کند.
Strategic Management: Text and Cases, Ninth edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.
Cover STRATEGIC MANAGEMENT: Text & Cases DEDICATION ABOUT THE AUTHORS PREFACE A GUIDED TOUR BRIEF CONTENTS CONTENTS CASES PART 1: STRATEGIC ANALYSIS Chapter 1: Strategic Management: Creating Competitive Advantages Learning from Mistakes What Is Strategic Management? Defining Strategic Management The Four Key Attributes of Strategic Management 1.1 STRATEGY SPOTLIGHT: Ambidextrous Behaviors: Combining Alignment and Adaptability The Strategic Management Process Intended versus Realized Strategies Strategy Analysis Strategy Formulation Strategy Implementation 1.1 INSIGHTS FROM EXECUTIVES: The Strategic Management Process The Role of Corporate Governance and Stakeholder Management Alternative Perspectives of Stakeholder Management Social Responsibility and Environmental Sustainability: Moving beyond the Immediate Stakeholders 1.2 STRATEGY SPOTLIGHT: How Walmart Deploys Green Energy on an Industrial Scale—And Makes Money at It The Strategic Management Perspective: An Imperative Throughout the Organization 1.3 STRATEGY SPOTLIGHT: Strategy and the Value of Inexperience Ensuring Coherence in Strategic Direction Organizational Vision Mission Statements Strategic Objectives 1.4 STRATEGY SPOTLIGHT: How Perceptual Limited Succeeded by Rallying Around the Founder’s Original Mission Issue for Debate Reflecting on Career Implications . . . Summary Key Terms Experiential Exercise Application Questions & Exercises Ethics Questions References Chapter 2: Analyzing the External Environment of the Firm: Creating Competitive Advantages Learning from Mistakes Enhancing Awareness of the External Environment The Role of Scanning, Monitoring, Competitive Intelligence, and Forecasting 2.1 STRATEGY SPOTLIGHT Ethics: Ethical Guidelines on Competitive Intelligence: United Technologies SWOT Analysis The General Environment The Demographic Segment The Sociocultural Segment The Political/Legal Segment 2.1 INSIGHTS FROM RESEARCH: New Tricks: Research Debunks Myths about Older Workers The Technological Segment 2.2 STRATEGY SPOTLIGHT Ethics: The Conflict Minerals Legislation: Implications for Supply Chain Management The Economic Segment The Global Segment Relationships among Elements of the General Environment Data Analytics: A Technology That Affects Multiple Segments of the General Environment 2.3 STRATEGY SPOTLIGHT Data Analytics: How Big Data Can Monitor Federal, State, and Local Government Expenditures The Competitive Environment Porter’s Five Forces Model of Industry Competition 2.4 STRATEGY SPOTLIGHT: pple Flexes Its Muscle When It Comes to Negotiating Rental Rates for Its Stores in Malls How the Internet and Digital Technologies Are Affecting the Five Competitive Forces 2.5 STRATEGY SPOTLIGHT: Buyer Power in Legal Services: The Role of the Internet Using Industry Analysis: A Few Caveats Strategic Groups within Industries Issue for Debate Reflecting on Career Implications . . . Summary Key Terms Experiential Exercise Application Questions & Exercises Ethics Questions References Chapter 3: Assessing the Internal Environment of the Firm Learning from Mistakes Value-Chain Analysis Primary Activities 3.1 STRATEGY SPOTLIGHT: Chipotle’s Efficient Operations Support Activities 3.2 STRATEGY SPOTLIGHT Data: The Algorithm for Orange Juice 3.3 STRATEGY SPOTLIGHT: Schmitz Cargobull: Adding Value to Customers via IT Interrelationships among Value-Chain Activities within and across Organizations Integrating Customers into the Value Chain Applying the Value Chain to Service Organizations Resource-Based View of the Firm Types of Firm Resources Firm Resources and Sustainable Competitive Advantages 3.4 STRATEGY SPOTLIGHT: Printed in Taiwan: Path Dependence in 3D Printing 3.5 STRATEGY SPOTLIGHT: Amazon Prime: Very Difficult for Rivals to Copy The Generation and Distribution of a Firm’s Profits: Extending the Resource-Based View of the Firm Evaluating Firm Performance: Two Approaches Financial Ratio Analysis Integrating Financial Analysis and Stakeholder Perspectives: The Balanced Scorecard Issue for Debate Reflecting on Career Implications . . . Summary Key Terms Experiential Exercise Application Questions & Exercises Ethics Questions References Chapter 4 Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources Learning from Mistakes The Central Role of Knowledge in Today’s Economy Human Capital: The Foundation of Intellectual Capital 4.1 STRATEGY SPOTLIGHT Environmental Sustainability: Can Green Strategies Attract and Retain Talent? Attracting Human Capital Developing Human Capital 4.1 INSIGHTS FROM RESEARCH: Welcome Back! Recruiting Boomerang Employees Retaining Human Capital Enhancing Human Capital: Redefining Jobs and Managing Diversity 4.2 STRATEGY SPOTLIGHT: Want to Increase Employee Retention? Try Data Analytics 4.3 STRATEGY SPOTLIGHT: Millennials Have a Different Definition of Diversity and Inclusion than Prior Generations The Vital Role of Social Capital How Social Capital Helps Attract and Retain Talent Social Networks: Implications for Knowledge Management and Career Success 4.4 STRATEGY SPOTLIGHT: Picasso versus Van Gogh: Who Was More Successful and Why? The Potential Downside of Social Capital Using Technology to Leverage Human Capital and Knowledge Using Networks to Share Information Electronic Teams: Using Technology to Enhance Collaboration Codifying Knowledge for Competitive Advantage 4.5 STRATEGY SPOTLIGHT: How SAP Taps Knowledge Well Beyond Its Boundaries Protecting the Intellectual Assets of the Organization: Intellectual Property and Dynamic Capabilities Intellectual Property Rights Dynamic Capabilities Issue for Debate Reflecting on Career Implications . . . Summary Key Terms Experiential Exercise Application Questions & Exercises Ethics Questions References PART 2: STRATEGIC FORMULATION Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages Learning from Mistakes Types of Competitive Advantage and Sustainability Overall Cost Leadership 5.1 STRATEGY SPOTLIGHT Environmental Sustainability: Primark Strives to Balance Low Costs with Environmental Sustainability Differentiation 5.1 INSIGHTS FROM RESEARCH: Linking Customer Interactions to Innovation: The Role of the Organizational Practices 5.2 STRATEGY SPOTLIGHT Data Analytics: Caterpillar Digs into the Data to Differentiate Itself Focus 5.3 STRATEGY SPOTLIGHT Data Analytics: Luxury in the E-Commerce World Combination Strategies: Integrating Overall Low Cost and Differentiation 5.4 STRATEGY SPOTLIGHT: Expanding the Profit Pool in the Sky Can Competitive Strategies Be Sustained? Integrating and Applying Strategic Management Concepts Atlas Door: A Case Example Are Atlas Door’s Competitive Advantages Sustainable? Strategies for Platform Markets Industry Life-Cycle Stages: Strategic Implications Strategies in the Introduction Stage Strategies in the Growth Stage Strategies in the Maturity Stage Strategies in the Decline Stage Turnaround Strategies 5.5 STRATEGY SPOTLIGHT: How Mindy Grossman Led HSN’s Remarkable Turnaround Issue for Debate Reflecting on Career Implications . . . Summary Key Terms Experiential Exercise Application Questions & Exercises Ethics Questions References Chapter 6: Corporate-Level Strategy: Creating Value through Diversification Learning from Mistakes Making Diversification Work: An Overview Related Diversification: Economies of Scope and Revenue Enhancement Leveraging Core Competencies 6.1 STRATEGY SPOTLIGHT Data Analytics: IBM: The New Health Care Expert Sharing Activities Enhancing Revenue and Differentiation Related Diversification: Market Power Pooled Negotiating Power Vertical Integration 6.2 STRATEGY SPOTLIGHT Environmental Sustainability: Tesla Breaks Industry Norms by Vertically Integrating Unrelated Diversification: Financial Synergies and Parenting Corporate Parenting and Restructuring Portfolio Management Caveat: Is Risk Reduction a Viable Goal of Diversification? The Means to Achieve Diversification Mergers and Acquisitions 6.3 STRATEGY SPOTLIGHT Ethics: Valeant Pharmaceuticals Jacks Up Prices after Acquisitions but Loses in the End 6.4 STRATEGY SPOTLIGHT: The Wisdom of Crowds: When Do Investors See Value in Acquisitions? Strategic Alliances and Joint Ventures 6.5 STRATEGY SPOTLIGHT: Ericsson and Cisco Join Forces to Respond to the Changing Telecommunications Market Internal Development How Managerial Motives Can Erode Value Creation Growth for Growth’s Sake Egotism Antitakeover Tactics Issue for Debate Reflecting on Career Implications . . . Summary Key Terms Experiential Exercise Application Questions & Exercises Ethics Questions References Chapter 7: International Strategy: Creating Value in Global Markets Learning from Mistakes The Global Economy: A Brief Overview Factors Affecting a Nation’s Competitiveness Factor Endowments Demand Conditions Related and Supporting Industries Firm Strategy, Structure, and Rivalry Concluding Comment on Factors Affecting a Nation’s Competitiveness 7.1 STRATEGY SPOTLIGHT: India and the Diamond of National Advantage International Expansion: A Company’s Motivations and Risks Motivations for International Expansion Potential Risks of International Expansion 7.2 STRATEGY SPOTLIGHT Ethics: Counterfeit Drugs: A Dangerous and Growing Problem 7.3 STRATEGY SPOTLIGHT: When to Not Adapt Your Company’s Culture—Even If It Conflicts with the Local Culture Global Dispersion of Value Chains: Outsourcing and Offshoring Achieving Competitive Advantage in Global Markets Two Opposing Pressures: Reducing Costs and Adapting to Local Markets International Strategy Global Strategy Multidomestic Strategy 7.4 STRATEGY SPOTLIGHT: Challenges Involving Cultural Differences That Managers May Encounter When Negotiating Contracts across National Boundaries Transnational Strategy 7.5 STRATEGY SPOTLIGHT: Panasonic’s China Experience Shows the Benefits of Being a Transnational Global or Regional? A Second Look at Globalization Entry Modes of International Expansion Exporting Licensing and Franchising Strategic Alliances and Joint Ventures Wholly Owned Subsidiaries Issue for Debate Reflecting on Career Implications . . . Summary Key Terms Experiential Exercise Application Questions & Exercises Ethics Questions References Chapter 8: Entrepreneurial Strategy and Competitive Dynamics Learning from Mistakes Recognizing Entrepreneurial Opportunities Entrepreneurial Opportunities 8.1 STRATEGY SPOTLIGHT: Seeing Opportunity in the Bright Side 8.2 STRATEGY SPOTLIGHT Environmental Sustainability: mOasis Leverages Technology to Improve Water Efficiency for Farmers Entrepreneurial Resources Entrepreneurial Leadership Entrepreneurial Strategy Entry Strategies 8.3 STRATEGY SPOTLIGHT: Casper Sleep Aims to Be the Warby Parker of Mattresses Generic Strategies 8.4 STRATEGY SPOTLIGHT: Shakespeare & Co.: Using Technology to Create a New Local Bookstore Combination Strategies Competitive Dynamics New Competitive Action Threat Analysis Motivation and Capability to Respond Types of Competitive Actions Likelihood of Competitive Reaction 8.5 STRATEGY SPOTLIGHT Ethics: Cleaning Up in the Soap Business Choosing Not to React: Forbearance and Co-opetition Issue for Debate Reflecting on Career Implications . . . Summary Key Terms Application Questions & Exercises Ethics Questions References PART 3: STRATEGIC IMPLEMENTATION Chapter 9 Strategic Control and Corporate Governance Learning from Mistakes Ensuring Informational Control: Responding Effectively to Environmental Change A Traditional Approach to Strategic Control A Contemporary Approach to Strategic Control Attaining Behavioral Control: Balancing Culture, Rewards, and Boundaries Building a Strong and Effective Culture Motivating with Rewards and Incentives 9.1 STRATEGY SPOTLIGHT: Using Pictures and Stories to Build a Customer-Oriented Culture 9.1 INSIGHTS FROM RESEARCH: Inspire Passion—Motivate Top Performance Setting Boundaries and Constraints Behavioral Control in Organizations: Situational Factors 9.2 STRATEGY SPOTLIGHT Data Analytics: Using Data Analytics to Enhance Organizational Control Evolving from Boundaries to Rewards and Culture The Role of Corporate Governance The Modern Corporation: The Separation of Owners (Shareholders) and Management Governance Mechanisms: Aligning the Interests of Owners and Managers 9.3 STRATEGY SPOTLIGHT Ethics: How Women Have Come to Dominate a Corner of Finance CEO Duality: Is It Good or Bad? External Governance Control Mechanisms 9.4 STRATEGY SPOTLIGHT: The Rise of the Privately Owned Firm 9.5 STRATEGY SPOTLIGHT Ethics: Japanese Government Pushes for Governance Reform Corporate Governance: An International Perspective Issue for Debate Reflecting on Career Implications . . . Summary Key Terms Experiential Exercise Application Questions & Exercises Ethics Questions References Chapter 10 Creating Effective Organizational Designs Learning from Mistakes Traditional Forms of Organizational Structure Patterns of Growth of Large Corporations: Strategy-Structure Relationships Simple Structure Functional Structure Divisional Structure 10.1 STRATEGY SPOTLIGHT: Whole Foods Centralizes to Improve Efficiency Matrix Structure 10.2 STRATEGY SPOTLIGHT: Where Conglomerates Prosper International Operations: Implications for Organizational Structure Global Start-Ups: A Recent Phenomenon 10.3 STRATEGY SPOTLIGHT: Global Start-Up, BRCK, Works to Bring Reliable Internet Connectivity to the World How an Organization’s Structure Can Influence Strategy Formulation Boundaryless Organizational Designs The Barrier-Free Organization 10.4 STRATEGY SPOTLIGHT Environmental Sustainability: The Business Roundtable: A Forum for Sharing Best Environmental Sustainability Practices 10.1 INSIGHTS FROM RESEARCH: Where Employees Learn Affects Financial Performance 10.5 STRATEGY SPOTLIGHT: Cloudflare Sees the Need for Structure The Modular Organization The Virtual Organization Boundaryless Organizations: Making Them Work Creating Ambidextrous Organizational Designs Ambidextrous Organizations: Key Design Attributes Why Was the Ambidextrous Organization the Most Effective Structure? Issue for Debate Reflecting on Career Implications . . . Summary Key Terms Experiential Exercise Application Questions & Exercises Ethics Questions References Chapter 11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization Learning from Mistakes Leadership: Three Interdependent Activities Setting a Direction Designing the Organization 11.1 STRATEGY SPOTLIGHT: Marvin Ellison Attempts to Turn JC Penney Co. Inc. Around Nurturing a Culture Committed to Excellence and Ethical Behavior 11.2 STRATEGY SPOTLIGHT Environmental Sustainability, Ethics: Family Leadership Sustains the Culture of SC Johnson Getting Things Done: Overcoming Barriers and Using Power Overcoming Barriers to Change 11.3 STRATEGY SPOTLIGHT: Overcoming Supply Chain Limitations at Target Using Power Effectively 11.4 STRATEGY SPOTLIGHT: The Use of “Soft” Power at Siemens Emotional Intelligence: A Key Leadership Trait Self-Awareness Self-Regulation Motivation Empathy Social Skill Emotional Intelligence: Some Potential Drawbacks and Cautionary Notes Creating a Learning Organization Inspiring and Motivating People with a Mission or Purpose Empowering Employees at All Levels Accumulating and Sharing Internal Knowledge Gathering and Integrating External Information Challenging the Status Quo and Enabling Creativity Creating an Ethical Organization Individual Ethics versus Organizational Ethics 11.5 STRATEGY SPOTLIGHT Environmental Sustainability, Ethics: Green Energy: Real or Just a Marketing Ploy? Integrity-Based versus Compliance-Based Approaches to Organizational Ethics Role Models Corporate Credos and Codes of Conduct Reward and Evaluation Systems Policies and Procedures Issue for Debate Reflecting on Career Implications . . . Summary Key Terms Experiential Exercise Application Questions & Exercises Ethics Questions References Chapter 12 Managing Innovation and Fostering Corporate Entrepreneurship Learning from Mistakes Managing Innovation Types of Innovation 12.1 STRATEGY SPOTLIGHT: MiO Drops Change the Beverage Game Challenges of Innovation Cultivating Innovation Skills 12.2 STRATEGY SPOTLIGHT: Procter & Gamble Strives to Remain Innovative 12.3 STRATEGY SPOTLIGHT Environmental Sustainability: Fair Oaks Farms Sees the Power of Waste Defining the Scope of Innovation Managing the Pace of Innovation Staffing to Capture Value from Innovation Collaborating with Innovation Partners The Value of Unsuccessful Innovation 12.1 INSIGHTS FROM RESEARCH: You Can Adapt to the Loss of a Star Employee Corporate Entrepreneurship Focused Approaches to Corporate Entrepreneurship 12.4 STRATEGY SPOTLIGHT: Big Firms Use NVGs and Business Incubators to Trigger Creativity Dispersed Approaches to Corporate Entrepreneurship Measuring the Success of Corporate Entrepreneurship Activities Real Options Analysis: A Useful Tool Applications of Real Options Analysis to Strategic Decisions 12.5 STRATEGY SPOTLIGHT: Saving Millions with Real Options at Intel Potential Pitfalls of Real Options Analysis Entrepreneurial Orientation Autonomy Innovativeness Proactiveness Competitive Aggressiveness Risk Taking Issue for Debate Reflecting on Career Implications . . . Summary Key Terms Experiential Exercise Application Questions & Exercises Ethics Questions References PART 4: Case Analysis Chapter 13 Analyzing Strategic Management Cases Why Analyze Strategic Management Cases? 13.1 STRATEGY SPOTLIGHT: Analysis, Decision Making, and Change at Sapient Health Network How to Conduct a Case Analysis Become Familiar with the Material 13.2 STRATEGY SPOTLIGHT: Using a Business Plan Framework to Analyze Strategic Cases Identify Problems Conduct Strategic Analyses Propose Alternative Solutions Make Recommendations How to Get the Most from Case Analysis Useful Decision-Making Techniques in Case Analysis Integrative Thinking Asking Heretical Questions 13.3 STRATEGY SPOTLIGHT: Integrative Thinking at Red Hat, Inc. Conflict-Inducing Techniques 13.4 STRATEGY SPOTLIGHT: Making Case Analysis Teams More Effective Following the Analysis-Decision-Action Cycle in Case Analysis 13.5 STRATEGY SPOTLIGHT: Case Competition Assignment Summary Key Terms References Appendix 1 to Chapter 13: Financial Ratio Analysis Appendix 2 to Chapter 13: Sources of Company and Industry Information CASE 1: Robin Hood CASE 2: The Global Casino Industry in 2017 CASE 3: McDonald’s in 2017 CASE 4: Zynga: Is the Game Over? CASE 5: QVC CASE 6: Microfinance: Going Global . . . and Going Public? CASE 7: World Wrestling Entertainment CASE 8: Greenwood Resources: A Global Sustainable Venture in the Making CASE 9: FreshDirect: How Fresh Is It? CASE 10: Dippin’ Dots: Is the Future Frozen? CASE 11: Kickstarter and Crowdfunding CASE 12: Emirates Airline in 2017 CASE 13: Cirque du Soleil CASE 14: Pixar CASE 15: Campbell: How to Keep the Soup Simmering CASE 16: Heineken CASE 17: Ford: No Longer Just an Auto Company? CASE 18: General Motors in 2017 CASE 19: Johnson & Johnson CASE 20: Avon: A New Era? CASE 21: The Boston Beer Company: Poised for Growth CASE 22: Nintendo’s Switch CASE 23: Tata Starbucks: How to Brew a Sustainable Blend for India CASE 24: Weight Watchers International Inc. CASE 25: Samsung Electronics 2017 CASE 26: Procter & Gamble CASE 27: Apple Inc.: Is the Innovation Over? CASE 28: JetBlue Airlines: Getting Over the “Blues”? CASE 29: United Way Worldwide CASE 30: eBay CASE 31: Jamba Juice: Mixing It Up & Starting Afresh CASE 32: Blackberry Limited: Is There a Path to Recovery? CASE 33: Ascena: Odds of Survival in Specialty Retail? Indexes Company Name Subject