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درصورت عدم همخوانی توضیحات با کتاب
از ساعت 7 صبح تا 10 شب
ویرایش: 2
نویسندگان: Frank T. Rothaermel
سری:
ISBN (شابک) : 0077645170, 9780077645175
ناشر: McGraw-Hill Education
سال نشر: 2015
تعداد صفحات: 527
زبان: English
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود)
حجم فایل: 13 مگابایت
در صورت تبدیل فایل کتاب Strategic Management به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.
توجه داشته باشید کتاب مدیریت استراتژیک نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.
ویرایش اصلاح شده اثر، مدیریت استراتژیک: مفاهیم.
Revised edition of the work, Strategic management: concepts.
Cover Title Copyright Contents PART ONE / STRATEGY ANALYSIS CHAPTER 1 WHAT IS STRATEGY, AND WHY IS IT IMPORTANT? CHAPTERCASE 1 Apple: Once the World\'s Most Valuable Company 1.1 What Strategy Is: Gaining and Sustaining Competitive Advantage What Is Competitive Advantage? Industry vs. Firm Effects in Determining Performance 1.2 Stakeholders and Competitive Advantage Stakeholder Strategy Stakeholder Impact Analysis 1.3 The AFI Strategy Framework 1.4 Implications for the Strategist CHAPTERCASE 1 / Consider This CHAPTER 2 STRATEGIC LEADERSHIP: MANAGING THE STRATEGY PROCESS CHAPTERCASE 2 PepsiCo\'s Indra Nooyi: \"Performance with a Purpose\" 2.1 Vision, Mission, and Values Vision and Mission Living the Values 2.2 Strategic Leadership What Do Strategic Leaders Do? How Do You Become an Effective and Ethical Strategic Leader? Formulating Strategy Across Levels: Corporate, Business, and Functional Managers 2.3 The Strategic Management Process Top-Down Strategic Planning Scenario Planning Strategy as Planned Emergence: Top-Down and Bottom-Up 2.4 Implications for the Strategist CHAPTERCASE 2 /Consider This CHAPTER 3 EXTERNAL ANALYSIS: INDUSTRY STRUCTURE, COMPETITIVE FORCES, AND STRATEGIC GROUPS CHAPTERCASE 3 Tesla Motors and the U. S. Automotive Industry 3.1 The PESTEL Framework Political/Legal Factors Economic Factors Sociocultural Factors Technological Factors Ecological Factors 3.2 Industry Structure and Firm Strategy: The Five Forces Model Competition in the Five Forces Model The Threat of Entry The Power of Suppliers The Power of Buyers The Threat of Substitutes Rivalry among Existing Competitors Adding a Sixth Force: The Strategic Role of Complements 3.3 Changes over Time: Industry Dynamics 3.4 Explaining Performance Differences Within the Same Industry: Strategic Groups Mapping Strategic Groups Mobility Barriers 3.5 Implications for the Strategist CHAPTERCASE 3 / Consider This CHAPTER 4 INTERNAL ANALYSIS: RESOURCES, CAPABILITIES, AND CORE COMPETENCIES CHAPTERCASE 4 Nike\'s Core Competency: The Risky Business of Fairy Tales 4.1 Looking Inside the Firm for Core Competencies 4.2 The Resource-Based View Two Critical Assumptions The VRIO Framework How to Sustain a Competitive Advantage 4.3 The Dynamic Capabilities Perspective 4.4 The Value Chain Analysis 4.5 Implications for the Strategist Using SWOT Analysis to Combine External and Internal Analysis CHAPTERCASE 4 / Consider This CHAPTER 5 COMPETITIVE ADVANTAGE, FIRM PERFORMANCE, AND BUSINESS MODELS CHAPTERCASE 5 Assessing Competitive Advantage: Apple vs. BlackBerry 5.1 Competitive Advantage and Firm Performance Accounting Profitability Shareholder Value Creation Economic Value Creation The Balanced Scorecard The Triple Bottom Line 5.2 Business Models: Putting Strategy into Action Different Business Models 5.3 Implications for the Strategist CHAPTERCASE 5 / Consider This PART TWO / STRATEGY FORMULATION CHAPTER 6 BUSINESS STRATEGY: DIFFERENTIATION, COST LEADERSHIP, AND INTEGRATION CHAPTERCASE 6 P&G\'s Strategic Position Weakens 6.1 Business-Level Strategy: How to Compete for Advantage Strategic Position Generic Business Strategies 6.2 Differentiation Strategy: Understanding Value Drivers Product Features Customer Service Complements 6.3 Cost-Leadership Strategy: Understanding Cost Drivers Cost of Input Factors Economies of Scale Learning Curve Experience Curve 6.4 Business-Level Strategy and the Five Forces: Benefits and Risks Cost-Leadership Strategy: Benefits and Risks Differentiation Strategy: Benefits and Risks 6.5 Integration Strategy: Combining Cost Leadership and Differentiation Value and Cost Drivers of Integration Strategy Integration Strategy Gone Bad: \"Stuck in the Middle\" 6.6 The Dynamics of Competitive Positioning 6.7 Implications for the Strategist CHAPTERCASE 6 / Consider This CHAPTER 7 BUSINESS STRATEGY: INNOVATION AND ENTREPRENEURSHIP CHAPTERCASE 7 Wikipedia: The Free Encyclopedia 7.1 Competition Driven by Innovation The Innovation Process 7.2 Strategic and Social Entrepreneurship 7.3 Innovation and the Industry Life Cycle Introduction Stage Growth Stage Shakeout Stage Maturity Stage Decline Stage Crossing the Chasm 7.4 Types of Innovation Incremental vs. Radical Innovation Architectural vs. Disruptive Innovation The Internet as Disruptive Force: The Long Tail Open Innovation 7.5 Implications for the Strategist CHAPTERCASE 7 / Consider This CHAPTER 8 CORPORATE STRATEGY: VERTICAL INTEGRATION AND DIVERSIFICATION CHAPTERCASE 8 Refocusing GE: A Future of Clean-Tech and Health Care? 8.1 What Is Corporate Strategy? 8.2 The Boundaries of the Firm Firms vs. Markets: Make or Buy? Alternatives on the Make-or-Buy Continuum 8.3 Vertical Integration along the Industry Value Chain Types of Vertical Integration Benefits and Risks of Vertical Integration Alternatives to Vertical Integration 8.4 Corporate Diversification: Expanding Beyond a Single Market Types of Corporate Diversification Leveraging Core Competencies for Corporate Diversification Corporate Diversification and Firm Performance 8.5 Implications for the Strategist CHAPTERCASE 8 / Consider This CHAPTER 9 CORPORATE STRATEGY: MERGERSAND ACQUISITIONS, STRATEGIC ALLIANCES CHAPTERCASE 9 How Buzz Lightyear, Iron Man, and Darth Vader Joined Mickey\'s Family 9.1 Mergers and Acquisitions Merging With Competitors Why Do Firms Make Acquisitions? M&A and Competitive Advantage 9.2 Strategic Alliances Why Do Firms Enter Strategic Alliances? Governing Strategic Alliances Alliance Management Capability 9.3 Implications for the Strategist CHAPTERCASE 9 / Consider This CHAPTER 10 GLOBAL STRATEGY: COMPETING AROUND THE WORLD CHAPTERCASE 10 Hollywood Goes Global 10.1 What Is Globalization? Stages of Globalization 10.2 Going Global: Why? Advantages of Expanding Internationally Disadvantages of Expanding Internationally 10.3 Going Global: Where and How? Where in the World to Compete? The CAGE Distance Framework How Do MNEs Enter Foreign Markets? 10.4 Cost Reductions vs. Local Responsiveness: The Integration-Responsiveness Framework International Strategy Multidomestic Strategy Global-Standardization Strategy Transnational Strategy 10.5 National Competitive Advantage: World Leadership in Specific Industries Porter\'s Diamond Framework 10.6 Implications for the Strategist CHAPTERCASE 10 / Consider This PART THREE / STRATEGY IMPLEMENTATION CHAPTER 11 ORGANIZATIONAL DESIGN: STRUCTURE, CULTURE, AND CONTROL CHAPTERCASE 11 Zappos: Designed to Deliver Happiness 11.1 How to Organize for Competitive Advantage Organizational Inertia and the Failure of Established Firms The Key Elements of Organizational Structure Assembling the Pieces: Mechanistic vs. Organic Organizations 11.2 Matching Strategy and Structure Simple Structure Functional Structure Multidivisional Structure Matrix Structure 11.3 Organizational Culture: Values, Norms, and Artifacts Where Do Organizational Cultures Come From? How Does Organizational Culture Change? Organizational Culture and Competitive Advantage 11.4 Strategic Control-and-Reward Systems Input Controls Output Controls 11.5 Implications for the Strategist CHAPTERCASE 11 / Consider This CHAPTER 12 CORPORATE GOVERNANCE AND BUSINESS ETHICS CHAPTERCASE 12 HP\'s Boardroom Soap Opera Continues 12.1 The Shared Value Creation Framework Public Stock Companies and Shareholder Capitalism Creating Shared Value 12.2 Corporate Governance Agency Theory The Board of Directors Other Governance Mechanisms 12.3 Strategy and Business Ethics 12.4 Implications for the Strategist CHAPTERCASE 12 / Consider This PART FOUR / MINICASES 1 Does Facebook Have a Strategy? 2 Michael Phelps: The Greatest Olympian 3 Teach For America: Inspiring Future Leaders 4 Strategy and Serendipity: A Billion-Dollar Bonanza 5 The Wonder from Sweden: Is IKEA\'s Success Sustainable? 6 Starbucks: Re-creating Its Uniqueness 7 LVMH in China: Building Its Empire of Desire 8 GE under Jack Welch vs. Jeffrey Immelt 9 Competing on Business Models: Google vs. Microsoft 10 From Good to Great to Gone: The Rise and Fall of Circuit City 11 China\'s Li Ning Challenges Nike and adidas 12 Which Automotive Technology Will Win? 13 Is Porsche Killing the Golden Goose? 14 The Rise of Samsung Electronics 15 Yummy Yum!\'s Competitive Advantage in China 16 BYD—\"Build Your Dreams\" in America 17 Alibaba and China\'s E-Commerce: \"Open Sesame\" Comes True 18 The Premature Death of a Google Forerunner at Microsoft 19 Sony\'s Structure and Competitive Disadvantage 20 UBS\'s Billion-Dollar Ethics Scandals HOW TO CONDUCT A CASE ANALYSIS Photo Credits Company Index Name Index Subject Index A B C D E F G H I J K L M N O P Q R S T U V W