Storytelling in the Media Convergence Age: Exploring Screen Narratives

Front Matter....Pages i-xi
Introduction: The Contexts of Contemporary Screen Narratives: Medium, National, Institutional and Technological Specificities....Pages 1-17
Front Matter....Pages 19-19
Super Mario Seriality: Nintendo’s Narratives and Audience Targeting within the Video Game Console Industry....Pages 21-39
The Muddle Earth Journey: Brand Consistency and Cross-Media Intertextuality in Game Adaptation....Pages 40-53
Distortions in Spacetime: Emergent Narrative Practices in Comics’ Transition from Print to Screen....Pages 54-73
Lengthy Interactions with Hideous Men: Walter White and the Serial Poetics of Television Anti-Heroes....Pages 74-92
It’s a Branded New World: The Influence of State Policy upon Contemporary Italian Film Narrative....Pages 93-107
Memento in Mumbai: ‘A Few More Songs and a Lot More Ass Kicking’....Pages 108-121
A Case of Identity: Sherlock, Elementary and Their National Broadcasting Systems....Pages 122-148
Front Matter....Pages 149-149
Storyselling and Storykilling: Affirmational/Transformational Discourses of Television Narrative....Pages 151-173
Whistle While You Work: Branding, Critical Reception and Pixar’s Production Culture....Pages 174-189
Hidden in Plain Sight: UK Promotion, Exhibition and Reception of Contemporary French Film Narrative....Pages 190-204
Serial Narrative Exports: US Television Drama in Europe....Pages 205-220
Multimedia Muppets: Narrative in ‘Ancillary’ Franchise Texts....Pages 221-237
Back Matter....Pages 238-252