Start-Up City: Inspiring Private & Public Entrepreneurship, Getting Projects Done, and Having Fun

Cover
 Title Page
 Copyright
 Contents
 Foreword
 This book is that answer.
 Preface
 Introduction
 Why Should You Care about Getting Sh*t Done in Cities?
 Who is this book for? Is it for me?
 How I learned about local government the hard way
 Lesson #1: Don't Be Afraid to Screw Up and Learn
 It is necessary to make mistakes. Just make them as quickly as possible, learn from them, and try not to repeat.
 Learning the hard way: The Pennsylvania Avenue bike lanes snafu
 Notes
 Lesson #2: Manage S.M.A.R.T.
 On managing others, empowering your team, and shamelessly promoting their accomplishments. 1. Embrace S.M.A.R.T. management and Six Sigma principles22. Set clear, measurable, and ambitious goals
 3. Measure your success (or failure)
 4. Hire for the trait as opposed to the skill
 5. Give consistent, constructive feedback
 6. Have fun
 Notes
 Lesson #3: Where There's a Will, There's a Way
 On how to evaluate your budget quickly, assess and align your stakeholders, and build beautiful cities (in no time)
 Chicago's Riverwalk
 The Dearborn bike lane: The "game changer"
 Notes
 Lesson #4: Sell Your City. On marketing your projects, communicating with the public, and celebrating your accomplishmentsMarketing your projects in the public sector
 Potholepalooza, communication, and participatory government
 Opening the curtain
 A marketing case study: Divvy bike share
 Envisioning Zero
 Notes
 Lesson #5: Fund Creatively
 On how to find funding where none seemingly exists, make the most of a slim budget, and get creative with the basics
 1. Determine your sources and uses of cash now
 2. Lay out your vision and dedicate budget to it. 3. Spread profit and loss (P & L) responsibility as widely as possible4. Establish a formal budgeting process
 5. Recognize the importance of return on investment (ROI)
 The example of bike lanes in Chicago
 Notes
 Lesson #6: Bridge the Public-Private Divide
 On forging a proactive bureaucracy and making life better for everyone in the process
 Zipcar: Private-public collaboration
 The Capital Bikeshare story: Public-private collaboration
 Working for the Greater Good
 Lesson #7: Prepare for Disruption. On the present and anticipated technological shifts and business models that are transforming urban life and challenging the staAn early example of disruption: Intercity buses
 The Taxi Conundrum
 The Uber Effect
 Toward a new model of public-private collaboration
 Notes
 Lesson #8: Drive Change
 Understanding the implications of autonomous, connected mobility, what it means for cities, and how governments can make sure they are driving change, rather than reacting to it
 Conclusion: The Big Picture and You
 Acknowledgments
 About Island Press.