Sportswomen’s Apparel Around the World: Uniformly Discussed

Preface
	Uniformly
	Discussed
		Literature Review
		Gendered Critical Discourse Analysis
	Introduction to Sportswomen’s Apparel Globally
		Historical Perspectives
		Socio-Political Perspectives
		Socio-Cultural Perspectives
		Sports-Specific Perspectives
	Reflections
	References
Praise for Sportswomen’s Apparel Around the World
Contents
Notes on Contributors
List of Figures
Introduction to Sportswomen’s Apparel Globally
	Uniformly
	DISCUSSed
		Literature Review
		Gendered Critical Discourse Analysis (GCDA)
	Sportswomen’s Apparel
		Historical and Socio-cultural Perspectives
		Consumption and Representation of Uniforms: Digital Media Perspectives
		Religion, Ethnicity and Intersectional Perspectives
		Negotiating Clothing and Athletic Identities: Embodied Perspectives
	Reflections
	References
Part I: Historical Perspectives
	Chapter 1: Activewear: The Uniform of the Neoliberal Female Citizen
		The Athleisure Phenomenon
		Women, Fitness, and the Athleisure Phenomenon
		Feminist Understandings of Healthism, Neoliberalism, and Athleisure
		The Young, Fit, Feminine Body and Athleisure
		Activewear as the New Uniform for Neoliberal Women
		References
	Chapter 2: Olympics Outfits for Women: From “Feminine Only” to Burqas and Bikinis
		Background
			A Brief Literature Review of Women and the Olympic Games
			Olympics Language
		Case Studies of Olympics Uniforms
			Bikinis
			Bodysuits
			Burqas
			Boxer Shorts
		Concluding Thoughts
		References
	Chapter 3: Uniforms for Female eSports Athletes
		Introduction to Women in eSports
		Women and Video Games
		Top eSports Teams and Top Players
		Top-Earning Women eSports Athletes
			Scarlett
			Mystik
		All-Female eSports Teams
		Conclusions
		References
Part II: Socio-Political Perspectives
	Chapter 4: Women’s Sports and Fashion in Arab Gulf Countries
		Middle Eastern Sportswomen’s Apparel
		Women’s Sports, Islam, and Fashion
		Controversies Over Muslim Women in Sport
		Sport Apparel for Muslim Women Who Cover Up
		Rebellious Women’s Sporty Fashion in Saudi Arabia
		Developments in Saudi Women’s Sports Following Saudi Vision 2030
		Looking Ahead on Muslim Women’s Sports and Fashion
		References
	Chapter 5: Just Wear It: Media Coverage of the Nike Pro Hijab
		Media Coverage of “The Other”
		Media Reactions to the Nike Pro Hijab
		Conclusions
		References
	Chapter 6: Saree as an Official Indian Dress at International Sports Events: A Critique
		Introducing the Saree
		The Saree in Women’s Sport
			Grounding the Saree in Sports Controversy
		Saree, Sports, and Culture
		The Saree in Indian Media
		The Saree, Sport, and National Identity
		Methodology
		Framing the Saree: Traditional or Modern?
		Conclusions
		References
Part III: Socio-Cultural Perspectives
	Chapter 7: The Portrayal of Women’s Sport and Fitness Attire on Instagram: A Thematic Content Analysis of #sportwear and #fitnesswear
		Introduction
			The Current Study
		Methodology
			Coding Reliability
		Results
			Category Content
			Female Representation in Sportswear and Fitness-Wear
			The Portrayal of Females’ Physical Characteristics
			Action and Objectifying Pose
			Clothing Portrayal
			The Content and Implied Intention of the Written Content
		Discussion
		Conclusions
		References
	Chapter 8: Fetishization of Women’s Athletic Wear: Japanese Obsessions with Bloomers
		A Historical Introduction to Bloomers and Japan
		Bloomers: A History
			The Rise of Bloomers as an Option for Modern Women
			Waning Popularity of Bloomers and Related Controversies
		Sexualizing Bloomers
			Buru-Sera Shops
			Cracking Down on Buru-Sera Shops
		Fetishizing Bloomers
		Conclusions
		References
	Chapter 9: Stepping Up to the Plate: Why an Investment in Girls’ Athletic Apparel Is Good for the Game
		Introduction
		The Toronto Girls Baseball League
		Youth Sport Participation
		Unpacking Youth Baseball Apparel
		Generation Z
		Enclothed Cognition
		Conclusions
		References
	Chapter 10: An Ideological Analysis of FORPLAY’s Sexy Sports Costumes: “Seductive Speed” as Embodiment of Hegemonic Masculinity
		Ready for FORPLAY?
			Sport as Hegemonically Masculine
			Costumes
		Methodology
			Feminist CDS
			Ideological Criticism
			Framework
		Analysis
			FORPLAY as a Technology of the Self
		Discussion
			International in Scope
			International Halloween Culture
			International Sporting Contexts
			The Harms of Sexualization
		References
Part IV: Sport-Specific Perspectives
	Chapter 11: Women Rugby Players; Unflattering Uniformed Tales from the Front Row
		Rugby: An Overview
		Women’s Rugby
		Dilemmas Related to Women’s Rugby
			Women’s Rugby: A Literature Review
			Dilemmas Faced by “Front Row Props”
		Rugby References
			Bigger Units on the Field
			Foucault
		Understanding the Tales—Talanoa Principles
			Group A
			Group B
			Group C
			Cues and Codes
		References
	Chapter 12: Tennis Whites, Catsuits, and Fringe; Women’s Tennis Apparel
		Introducing Tennis Fashion
			Research Approach
		Women on the Court
		Milestones in Women’s Tennis Fashion
		Tennis Fashion in Recent Years
			Serena Williams, Catsuits, “Strawberry Ice” Separates, and the 2002 US Open
			Maria Sharapova, Tuxedo Shorts, and 2008 Wimbledon
		Conclusions
		References
	Chapter 13: Thankful for Stretch Jeans; A Study on Female Throwers’ Views on Body Ideal
		Introduction
			Literature Review
		Applicable Theories
			Self-Discrepancy Theory
			Social Comparison Theory
		Methodology
			Participants
		Focus Groups
		Results
			Ideal and Body Image
			Society and the Sports Environment’s Perception of Throwers and Their Bodies
			Female in a Male Context
		Conclusions
		References
	Chapter 14: Females, Fashion, Freedom; The Emergence of Cycling Sportswear
		Cycling and the Problem of Women’s Clothing
		Theoretical Framework
		Socialization as a Gender Project
		Cycling—A New Form of Freedom
		“Sportification” of Cycling and Its Impact on Clothing
		The Need for Practical Cycling Wear
		Excursion Clothing and Lifestyles
		Cycling as a Political Statement
		The Aftermath
		References
	Chapter 15: One Step Forward; Equality in Women’s Wrestling Shoes and Uniforms?
		Introduction
		Methodology
		The Problem of Unisex Apparel
		One Foot Forward?
		Wrestling Around the World
		Conclusions
		References
	Chapter 16: Threads of Third Wave; Desiring Women’s Flat Track Roller Derby Uniforms
		Revivals of Roller Derby
		Literature Review
			Theories of Consumption and Culture
			Third Wave Feminism
			Roller Derby
		Methodology
		Media Discourses on Roller Derby
		Desiring Sexualities in Reality
		Roller Derby as Cultural Capital: Conclusions
		References
Index