Social Media Law in a Nutshell

Intro
 Acknowledgments
 Table of Cases
 Chapter 1 Why Social Media Law Matters
 1.01 Defining Social Media
 A. Social Media Is About Conversations
 B. Social Media Is Bigger than Social Networking
 C. Understanding Social Media Functionality
 1. Posting
 2. Hashtags (#)
 3. Engagement
 4. Sharing
 1.02 What Makes Social Media Different
 A. Personal Connections
 B. Network of Networks
 C. Social Media Content Can Go Viral
 1.03 Legal Risks for Social Media
 A. The Risks Behind Viral Content
 1. Personal Viral Nightmares
 2. Brand Viral Nightmares
 B. The Risks Behind Personal Connections 1. The Social Media Reply All2. The Casual Good Day
 3. Jumping on a Trending Topic
 1.04 High-Level Risks Versus Topic Specific Risks
 Chapter 2 Platform Terms and Conditions
 2.01 Instagramapocalypse: The Danger of Changing Terms
 2.02 Platform Terms Around Content
 A. Right to Post Content
 1. Intellectual Property Rights and Posted Content
 2. Other Legal Restrictions on Posted Content
 3. Non-Legal Restrictions on Posted Content
 B. Content Rights Granted to Platforms
 1. Rights That Allow the Platform to Operate
 2. Rights Concerning Advertising
 3. Rights Around Non-Platform Use C. Rights That Are Not Granted 2.03 Indemnification
 2.04 Disputes
 2.05 Authorized Use and Criminal Violations
 A. Authorized Use of a Social Media Platform
 B. Employee Use of Social Media Under the CFAA
 C. Criticisms of the CFAA
 2.06 Modifications to Platform Terms and Conditions
 2.07 Platform Terms and the Formation of an Agreement
 Chapter 3 Marketing and Promotions
 3.01 General United States Marketing Regulation
 3.02 Regulatory Guidance on Social Media Advertising
 A. Early Social Media Advertising
 B. Problems with Social Media Endorsements C. The FTC Revises the Endorsement GuidesD. The FTC Issues Its .com Disclosures
 E. Twitter and Short-Form Social Media Marketing Disclosures
 1. Disclosing Paid Endorsements in Short-Form Social Media
 2. Disclosure Proximity in Short- Form Social Media
 3. Disclosing via Links in Short- Form Social Media
 F. Blogs and Long-Form Social Media Marketing Disclosures
 G. Applying Can-Spam Rules to Social Media Advertising
 3.03 Social Media Advertising in the Real World
 A. Astroturfing Forbidden
 B. Employees and Endorsement Disclosures
 C. Like-Gating and Social Media Fans D. Weight Loss Typicality DisclosuresE. Material Connections Include Prizes of Variable Amounts
 F. Disclosure May Be Appropriate at the End of a Series of Paid-for Posts
 G. Well-Known Commercial Affiliation Still Requires Disclosure
 H. Nina Garcia and JC Penney Shares: Why Disclosure Matters
 3.04 Sweepstakes and Contests
 A. Regulations for Social Media Sweepstakes and Promotions
 1. Sweepstakes, Contests, Lotteries
 2. Regulations Apply to Social Media Promotions
 3. Platform Regulations for Social Media Promotions
 B. Social Media Risks for Sweepstakes and Contests