Social Media Addiction in Generation Z Consumers: Implications for Business and Marketing

Preface
Contents
Chapter 1: Introduction: Social Media in People’s Lives
Chapter 2: Research on Social Media Use and Generation Z
	Media as Part of Generation Z’s Lives
	Social Media Use and Social Media Addiction
Chapter 3: Social Media Addiction
	Potential Factors that Influence Social Media Addiction
		Pathological Internet Use
		Components That May Lead Users Toward Social Media Addiction
	Outcomes and Consequences of Social Media Addiction in Generation Z
Chapter 4: Methodology: Toward an Understanding of Social Media Addiction
Chapter 5: Social Media Activities
	Search for Information
	Inspiration
	Communication
	Entertainment
	Community Belonging
	Reminders
Chapter 6: Potential Causes of Social Media Addiction
	Psychopathology
		Narcissistic Traits
		Obsessive Thoughts
		Mental Disorders
		Personality Traits
	External Causes
		Family Discomfort
		Lack of Support from Loved Ones
		Context Situations
	Maladaptive Cognitions
		Affinity Impulse
		Curiosity Impulse
		Validation Impulse
		Contact Comfort and Immediacy Impulse
		Fear of Missing Out
		Dependence on Smart Devices
		Escape from Reality
		Urge to Share
		Notification Anxiety
		Feeling Included (or Being a Part of Something)
		Altruistic Impulse
Chapter 7: Possible Outcomes and Consequences of Addiction
	Dependence on Smart Devices
	Lack of Productivity in Daily Life Routines
	Consequences for Academic or Professional Environment
	Negative Feelings
	Low Self-Esteem Due to Comparison
	Lack of Connectivity and Social Interaction
	Obsessive Thoughts
	Lack of Rest
	Waste of Time
Chapter 8: Understanding Generation Z and Social Media Addiction
	Social Media as Part of Generation Z
	Psychopathology
	External Factors
	Maladaptive Cognitions
	Outcomes and Consequences
	Toward an Understanding of the Behaviors of Social Media Addiction
Chapter 9: Conclusions on Social Media Addiction and Generation Z
Glossary
References