Social Media 101: Tactics and Tips to Develop Your Business Online

In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media.

You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers.

• Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing
• Looks at social media and the wider online universe from a strictly business perspective

If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.Content:
Chapter 1 Above All Else—People (pages 1–4):
Chapter 2 What Social Media Does Best (pages 5–7):
Chapter 3 Social Media Does Not Replace Marketing Strategy (pages 8–10):
Chapter 4 Making Business Sense of Social Media (pages 11–12):
Chapter 5 Social Media as Personal Power (pages 12–17):
Chapter 6 Social Media for Your Career (pages 18–23):
Chapter 7 Threading Some Trends Together (pages 23–28):
Chapter 8 The Vital Importance of Your Network (pages 28–31):
Chapter 9 Using Social Networking and Media Offline (pages 31–32):
Chapter 10 Velocity, Flexibility, Economy (pages 32–37):
Chapter 11 Snake Oil in Social Media (pages 37–43):
Chapter 12 Who Cares? (pages 43–44):
Chapter 13 Participation: The Key to Social Media (pages 44–51):
Chapter 14 Social Media Is a Set, Not a Part (pages 51–56):
Chapter 15 Media Is a Mix—Get Mixing (pages 56–59):
Chapter 16 Social Media Starter Pack (pages 59–66):
Chapter 17 Five Starter Moves for Introducing Social Media into Your Organization (pages 67–68):
Chapter 18 Five Starter Moves: Should Blogging Go Next? (pages 68–72):
Chapter 19 Five Starter Moves: Audio and Video (pages 73–75):
Chapter 20 Five Starter Moves: LinkedIn, Facebook, and Twitter (pages 76–78):
Chapter 21 A Sample Social Media Toolkit (pages 78–83):
Chapter 22 Social Media and Social Network Starting Points (pages 84–94):
Chapter 23 What Friends and Seinfeld Teach You about Growing Your Audience (pages 94–97):
Chapter 24 Twitter Revisited (pages 97–102):
Chapter 25 Case Study: For Those Who Pea on Social Media (pages 103–105):
Chapter 26 Basic Business Blogging Suggestions (pages 105–110):
Chapter 27 A Sample Blogging Work Flow (pages 111–118):
Chapter 28 If You Intend to Blog Seriously (pages 118–120):
Chapter 29 Performance and Your Audience: Blogging Tips (pages 120–122):
Chapter 30 Some Tips to Fine?Tune Your Blog (pages 122–127):
Chapter 31 How to Create Business from a Blog (pages 127–131):
Chapter 32 50 Blog Topics Marketers Could Write for Their Companies (pages 132–134):
Chapter 33 Growing Your Audience: Some Basics (pages 135–139):
Chapter 34 Be Effective in Meetings, and Use Social Media Tools (pages 140–143):
Chapter 35 Programming for the Masses: Social Computing (pages 144–147):
Chapter 36 Creatives and Your Secret Mission (pages 147–148):
Chapter 37 Advice for Traditional and Local News Media (pages 149–152):
Chapter 38 Social Networks Are Your Local Pubs (pages 152–154):
Chapter 39 Facebook and the Social Graph: Who Benefits? (pages 155–156):
Chapter 40 The Value of Networks (pages 156–161):
Chapter 41 Five Things to Do at a Social Networking Meetup (pages 162–164):
Chapter 42 Delivering Content Value to Market Your Product (pages 164–165):
Chapter 43 The Community Play (pages 165–168):
Chapter 44 The Power of Links (pages 169–172):
Chapter 45 Authority, Ownership, and Mechanics (pages 172–173):
Chapter 46 Enabling Peer Collaboration Using Social Networks (pages 174–176):
Chapter 47 10 Ways to Make Your Next Conference Better (pages 176–177):
Chapter 48 Who Is Secretly Pitching You? (pages 178–181):
Chapter 49 The Sound of Content Ripping Free from Its Page (pages 182–184):
Chapter 50 Social Media—Talk Is Cheap for Businesses (pages 185–191):
Chapter 51 The Community Ecosystem (pages 191–194):
Chapter 52 Social Media Starter Moves for Freelancers (pages 194–203):
Chapter 53 Making a Business from Social Media (pages 203–205):
Chapter 54 Make Your Blog Design Work for You (pages 206–211):
Chapter 55 Social Media Starter Moves for Real Estate (pages 211–214):
Chapter 56 How Do Realtors Demonstrate Community? (pages 214–215):
Chapter 57 Social Media Starter Moves for Entertainers (pages 216–218):
Chapter 58 Social Media Starter Moves for Entrepreneurs (pages 219–222):
Chapter 59 Customer Service Needs New Channels… or Does It? (pages 222–224):
Chapter 60 What I Want a Social Media Expert to Know (pages 224–226):
Chapter 61 On Managing a Community (pages 226–229):
Chapter 62 Make Your LinkedIn Profile Work for You (pages 230–233):
Chapter 63 Develop a Strong Personal Brand Online: Part 1 (pages 233–235):
Chapter 64 Develop a Strong Personal Brand Online: Part 2 (pages 236–240):
Chapter 65 100 Personal Branding Tactics Using Social Media (pages 240–249):
Chapter 66 Blog Topics for Business?to?Business Customers (pages 249–253):
Chapter 67 Starting a Social Media Strategy (pages 253–256):
Chapter 68 Social Media Strategy: The Planning Stage (pages 257–259):
Chapter 69 Social Media Strategy: Aligning Goals and Measurements (pages 259–263):
Chapter 70 Writing E?mail That Gets Answered (pages 263–267):
Chapter 71 Where I Learn Even More (pages 267–268):
Chapter 72 What Do You Think People Want from Your Site (pages 269–270):
Chapter 73 Musicians Play for Tips: The Importance of Comments (pages 271–272):
Chapter 74 50 Ways Marketers Can Use Social Media to Improve Their Marketing (pages 273–278):
Chapter 75 Should Hotels Have Social Networks? (pages 278–280):
Chapter 76 Essential Skills of a Community Manager (pages 280–283):
Chapter 77 50 Steps to Establishing a Consistent Social Media Practice (pages 283–288):
Chapter 78 How to Reach and Influence Prospects (pages 288–292):
Chapter 79 How Content Marketing Will Shake the Tree (pages 292–293):
Chapter 80 Write Your LinkedIn Profile for Your Future (pages 293–296):
Chapter 81 Consider a Marketing Funnel (pages 296–297):
Chapter 82 Content Networks and Storefronts (pages 298–302):
Chapter 83 How to Do More with Less Time (pages 302–307):
Chapter 84 Creating Honest Content Marketing (pages 308–309):
Chapter 85 How I Do It (pages 309–312):
Chapter 86 What I Want PR and Marketing Professionals to Know (pages 313–315):
Chapter 87 Best Social Media Advice from chrisbrogan.com (pages 315–320):