Social Entrepreneurship: An Innovative Solution to Social Problems

Foreword by Muhammad Yunus
Foreword by Zhenyao Wang
Preface by Meng Zhao
Preface by Jiye Mao
Acknowledgments
Contents
Social Enterprise Theoretical Framework
	What Do We See When We Adopt a Dichotomic View?
	The Limitation of Dichotomic View
	What Do We See When We Adopt Entrepreneurship Perspective?
	Definition Framework of Chinese Social Enterprises from an Entrepreneurship View
	Conclusion
SharedHarvest: From CSA to Rural Revival
	Three Rural Issues
	Practice of CSA Model in China
		Overseas Farming Experience in America
		First Attempt: Little Donkey Community Farm
		The Young People from Mafang Village
	Localization of the CSA Model
		Cultivate New Farmers
		Recruit “Harvest Shareholders” and Members
		Using the New Channel of Internet
		Carry Out Public Food and Agricultural Education
	From a Tree to a Forest
		Building Food Community
		Initiating CSA Alliance
		Incubating New Farmers
	Make the Countryside Home for the Young
		Building Kindergartens in the Countryside
		Setting Up Pear Commune
		Training Talents with Organic Beliefs
	To Refine or to Expand?
	Further Reading
Xihaner Carwash: Dream Home for People with Intellectual Disabilities
	Jun Cao’s Pain
		The Story of Cao and His Family
		The Vision of Xihaner Dream Home
	The Obstacles Faced by Disabled People for Getting Accepted by the Society
		The Paradox of Jungle Law
		Challenges for the Development of Disable People in China
	Founding of the Dream Home
		Searching for the Right Project
		Foundation of Xihaner Carwash
	Adjust Jobs to People (Operation Model Exploration and Innovation)
		Adjust Operation Process to Xihaner
		Professional Ability Evaluation System
		Professional Ability Training System
	Testing Ground for Social Adaptability
		Developing Social Adaptability
	Always on Road
	Further Reading
Chengdu Langli: Recreate a Society Adapted for the Elderly
	The Discovery: Elderly Care Market with Opportunities and Challenges
		Opportunities in Aging Society
		Lack of Elderly Care Services for the General Population
		Locating the Target Market: Providing Elderly Care Service to the General Population
	Starting the Business: A Service Model Driven by Both Elderly Care and Social Work
		Investing in Chain Community Elderly Care Centers
		Expanding to Social Work Services
	Where to Go Next: From Service to Products
		Worries About the Company’s Future Development
		Trying New Businesses in Small Steps
		Enlightened by a Failed Attempt
		Promoting Home Adaptive Transformation Service
	Form Chengdu to the Whole Nation: Home Adaptive Transformation Platform Management System
		Structured Experience—“Six Evaluation Systems”
		Standardized Data Analysis Supporting Personalized Transformation
		Upgrading the Data of Home Adaptive Transformation
		Products + Services + Data to Improve Customer Stickiness
	The Promotion of Elderly Adaptive Transformation Model: Franchisee System and Concept Popularization
		Selection of Franchisee
		Franchise Models
		Public Welfare Term in the Franchise Agreement
		Popularization of the Concept of Elderly Adaptive Society
	System Guarantee: Risk Control and Team Building
		Risk Control of Elderly Care Services
		Team Building
	Financial Sustainability: Planning and Evolution
		Farsighted Cash Flow Design
		Market-Oriented Evolution of Revenue and Cost Structure
	Risks and Challenges
		IPO or not?
		Challenges of Standardized Management
		Risks of Franchisee Management
		The Future of the Platform
	Further Reading
DaddyLab: Let Good Money Drive Out Bad Money
	It All Started with Book Covers
	A Daddy’s Odyssey
		Old Hands Encounter New Problems
		Difficulties in Product Testing
		A Father’s Exploration
		Trying the New “Crowd Funding and Testing” Mode
		Inspired by the Parents
		Painstaking Transformation
	The Way to Become a “Online Celebrity of Testing”
		Fans Group—Where to Find the Customers of DaddyLab?
		Increasing the Influence by Apparatus Circulation
		Sustainable Revenue Making—DaddyLab Online Store
		Quality Assurance—DaddyLab’s Quality Control System
		Enterprise Values—Love Cannot Be Traded
	Strong Enough to Help the Society
		From Children’s Products to Daily Supplies
		Promote the Upgrading of Industry Standards and Drive Out Bad Money with Good Currency
	Our Time Will Come
		Not Valued as a Small Business
		Revenge from Those Who Suffered Loses
		Dispute Over the Business Model
		Peers and Potential Competitors
		The Vision of “Physical Mall + Laboratory”
	Further Reading
BeBetter Education: Introduce Financial Education to the Young People
	Building the no.1 Brand Name of Financial Education
		Foundation of BeBetter Education
		Searching for the Fundamental Significance of Financial Education
		Keep on Going
	Strategic Transformation from a Project to a Product Platform
		Platform Model and Products
		Two Different Ways of Scale Development
	Organization and Innovation During Strategic Transformation
		Efforts to Integrate Corporate Culture
		Improvement and Construction of Organizational Capacity
		Matching of Human Resources Management Policies
		Strengthening Management Information System
	The Balance Between Public Welfare Goals and Business Goals
		Internal Measures to Guarantee the Stability of Public Welfare Objectives
		Mechanism Guarantee of Public Welfare Objectives
		Customer identification of public welfare objectives
	Future Challenges
	Further Reading
0Fenbei: Helping the Poor People
	Getting Involved with Poverty Alleviation
		Getting to Know Poverty Alleviation by Accident
		Developing Poverty Alleviation Platform Free of Charge
	Innovative Products
		Feelings Lead the Company’s Vision
		Leverage Poverty Alleviation Resources by Innovation
	Financial Sustainability
	Mechanism Guarantee
		Always Follow the Lead of the Correct Values
		Improve the Organizational Structure
	Fruitful Achievements
		Remarkable Achievements
		Innovation Changes the Society
	Three Major Challenges
		The Profit Model Is Not Clear
		Source of Data Is Uncertain
		Increasingly Fierce Competition
	Further Reading
Dream Cycling: Guardian of the Spiritual Journey
	Where the Dream Began
	Heading on the Road Alone
		Meting New Friends
		Protecting Heaven Road
		Foundation of the Business
	Guardian on Sichuan-Tibet Highway
		Designing the Medal and Pamphlet
		Establishing Service Stations and Rescue Teams
		Meeting All Material Needs Through Public Welfare Donation
		Establishing Strategic Partnership
	Stepping to Standard Commercial Operation
		Standardizing the Business Procedures
		Realizing Financial Self-reliance
		Launching “Joint Brand” Products
		Public Welfare Footprints
	Heading Towards a More Beautiful Landscape
	Company Information
Rice Donate: Good Behavior Leverage Public Welfare
	Inspired by a Painting
	“Partners from Sun Yat-Sen University”
	Never Give up
	The Three-in-One Business Model
	Never Forget the Original Mission: Not Just Making a Better Self
	More Challenges
	Further Reading
123langlang: Help People with Dyslexia to Read Freely
	“I’m Not Stupid; I’m Just a Slow Reader”
	Teaching Experiment in Leifeng Primary School
	Technological Innovation and Business Transformation
		Technological Innovation: Improving Education Equity with Technological Means
		Business Transformation: Undertaking Greater Social Mission
	Profit Repays Public Welfare
		Business Model
		Mission, Vision and Value
		Guarantee by Governance System and Management System
	Conflicts and Challenges
		Improving Public Awareness of “Dyslexia”
		Potential Conflict Between Social Value and Commercial Value
		Financing Difficulties
	Further Reading
Carbonstop: Carbon Management Innovation with Information Technology
	Market Opportunity for Carbon Trade
		Mature Carbon Trading Market in Europe
		China’s New-Born Carbon Trading Market
	Footprints of Carbonstop
		What Does Carbonstop Do
		The Founder’s Past Experience in Business Start-Up
	New Attempt to Promote Carbon Emission Reduction
		“Carbon Accounting and Management Platform”—Carbon Management Software for Enterprises
		Carbon Management Consulting
		Low carbon + Internet: A New Attempt to Promote Public Emission Reduction
	Carbonstop’s Core Competence
		Apply Advanced Ideas Learned from Europe and Guide Management with Data
		Plan in Advance and Create a Comprehensive Solution of Software and Consulting
		Keep up with the Hot Spot and Seize the Opportunity
		Form an “Ecosystem” of Enterprises and Individual Users
	Developments and Challenges
		Business Expansion and Product Development
		Challenges
	Further Reading