Selling Rights

Cover
Half Title
Title Page
Copyright Page
Table of Contents
Acknowledgements and further reading
Preface
1. Rights: the historical and legal background
	The rise of the UK publishing industry
	Copyright
	What is copyright?
	The international copyright conventions
	Multinational and international copyright initiatives
	National copyright initiatives
	Copyright recognition between countries
	Unauthorized usage and piracy
	Copyright legislation in the United Kingdom
	Copyright legislation in the USA
	The anti-copyright movement, Open Access and other initiatives
	The development of rights business
2. The publishing contract: who should control the rights?
	Retention of copyright
	Assignment of copyright
	Division of proceeds from rights sales
	Who should control digital and multimedia rights?
	Author approval of rights deals
	Acquisitions, mergers and disposals
	Maintaining comprehensive records on control of rights
3. An expanding range of possibilities
	Volume rights
	Subsidiary rights
	Categories of rights
	Publisher’s right
	Public Lending Right: an author’s right
4. The rationale behind rights sales
	The role of rights in the publishing process
	To sell or not to sell
	Intercompany licences
5. Selling rights: who and how?
	What skills are required?
	Training
	A career in rights?
6. Tackling the task: essentials
	Basic record keeping
	Acquisitions and disposals
	Staffing
	The sales function
	Obtaining information on forthcoming publications
	Assessing the project
	Timing
	Option, multiple submission or auction?
	Non-disclosure agreements
	Negotiating the terms
	Tying up the contract
	Liaison with other departments
	Informing the author
	Monitoring the payments
	Internal reporting
	External reporting
7. Rights selling: a range of methods
	General promotion by mail: catalogues
	Specific promotion: advance information and promotional material
	Social media
	Advertising
	Online promotion and rights sales
	The use of subagents
	Face-to-face selling
8. Book fairs and sales trips: preparation, survival and follow-up
	Book fairs
	Prearranging appointments
	Timetable
	Information on established or potential customers
	Information on rights sold or on offer
	Sales information and material
	Survival
	Conducting business
	Sales technique
	Real or virtual book fairs?
	Sales trips
	Cultural mores
	In-house reporting
9. English-language territorial rights: co-editions and licences
	Territorial rights and parallel importation
	Canada
	Australia
	New Zealand
	The USA
	The trade in rights between the UK and the USA
	What kind of books travel?
	Methods of dealing
	Co-editions
	Negotiating a co-edition
	Sales material
	Costing
	Payment for co-edition copies
	What if the co-edition publisher also requires e-book rights?
	Reprint licences
	Terms
	What if the reprint publisher also wants e-book rights?
	The contract
	Applicable law
	Subsidiary rights
	Offset fees
	Licensing to pharmaceutical companies
10. Book club rights
	The rise and fall of book clubs in the United Kingdom
	The traditional book club model
	Acquisition of books
	Reprint licences
	The situation now
	Other markets
11. Paperback rights
12. Low-price reprint rights
	Developing and newly industrialized countries
	Central and eastern Europe, Russia and the former Soviet republics
	Licensing to non-copyright countries
	Is licensing the best solution?
13. Other reprint rights
	Promotional editions
	Special direct sales
	Cover mounts
	Educational editions
	Out-of-print titles
	Large-print editions
14. Serial rights and one-shot periodical rights
	First serial rights
	Second serial rights
	The contract
	Online serial rights
	One-shot periodical rights
15. Digest and condensation rights
	Digest rights
	Book condensation rights
16. Translation rights: co-editions and licences
	Political considerations
	Educational, academic and professional titles
	Trade titles
	Methods of dealing
	Co-editions
	Licence deals
	Terms
	What about e-book rights?
	What about audiobook rights?
	Tailoring terms to special circumstances
	Subsidy schemes
	The contract
	After the contract
	What happens if a licence goes wrong?
	Special areas of licensing
	Copyright in the translated text
17. Anthology and quotation rights
	Fair dealing
	Permissions: the practicalities
	Anthology rights
	Custom publishing
	Guidelines for charging
	Illustrations
	Logging permissions requests
	Automating the permissions function
18. Rights for the reading-impaired
	Braille and Moon editions
	Recordings for VIPs and RIPs
	Customized large print
	Changes in legislation for VIPs and RIPs
	What are publishers doing?
	Licences via the Copyright Licensing Agency
19. Non-dramatized reading rights
20. Audio-recording and video-recording rights
	Audio-recording rights
	Video-recording rights
	Rental rights
	Public Lending Right
21. Dramatization and documentary rights: stage, radio, television and film rights
	Stage rights
	Radio
	Television
	Video on demand
	Commercial recordings
22. Merchandising rights
	The influence of film and television
	Control of the rights
	Specialist agencies
	Market research
	Financial terms
	The contract
	Durability
23. Collective licensing
	Collective licensing in the United Kingdom
	The British Library Document Supply Centre
	Other document delivery services
	Licensing business and the professions
	Media-monitoring organizations (formerly press-cuttings agencies)
	The licensing of illustrations
	Licensing accessible copies for the visually impaired and readingdisabled
	Reproduction rights organizations
24. The internet and publishing
	Legislation and the internet
	Copyright and the internet
	Some lessons from the music industry?
	Subscription and streaming services for books
	Fair dealing in the digital environment
	Social media and user-generated content sites
	Technical systems for the management and protection of rights
	Managing digital rights
	Technical protection measures
	Identifiers
	Metadata
	Access and payment
	Electronic reproduction rights
	Custom publishing and course packs
	Site licences
	Abstracts
	Document delivery services
	Digital libraries
	Search engines, online retailers and others: threat or opportunity?
	Are publishers keeping pace?
25. Electronic publishing and digital licensing
	Electronic publishing and multimedia
	Software
	Electronic databases
	Video games
	Handheld electronic devices
	Content acquisition
	E-lending
	Technology and standards for e-books
	Publishers, electronic digitization services and aggregators
	Electronic libraries and aggregators
	What about MOOCs?
	Electronic publishing: have initial expectations been fulfilled?
	Checks before contracting for digital licences
	Contractual considerations
	Payment for verbatim electronic content
26. Supply of duplicate production material to licensees
	Specifications
	Quotation
	Copyright in fonts
	Payment
	Documentation
	Delivery
	Literary agents
Appendix 1: Glossary of common terms used in rights
Appendix 2: Member states of the international copyright conventions
Appendix 3: Countries currently outside membership of any
international copyright convention
Appendix 4: Territories often sought as exclusive by British publishers
Appendix 5: Useful names and addresses
Index