Routledge Handbook of Descriptive Rhetorical Studies and World Languages

Cover
Half Title
Title Page
Copyright Page
Table of Contents
Editorial Board
List of Figures
List of Tables
List of Contributors
Introduction
PART I Historical Dimension of Rhetorical Studies
	1 Mandate of Heaven at the Root of Chinese Political Rhetoric: Origin, Transformation and Legacy
		Introduction
		The Origin of Chinese Rhetoric
		The Rhetoric of Mandate of Heaven
		The Rhetorical Shift in the Zhou Dynasty
		The Rhetorical Idea of De Shown in Bronze Inscriptions
		Further Development of Mandate of Heaven in the Political Context
		Conclusion
		Notes
		References
	2 Gods of the Thresholds Liminality and the Origins of Rhetorical Theory in Ancient Global Myth
		Introduction
		Myth and Rhetoric
		Liminars as Personae in Ancient Rhetorical Myths
		Liminal Space in Ancient Myth and Rhetorical Theory
		Liminars: Their Symbols and Rhetorical Processes
		The Webs of the Liminars
		References
	3 Rhetoric and Silence in Corporate America Ending the Patent War Between Google and Microsoft
		Introduction
		History
		Theory
			Silence Is Shaped By Its Context
			Silence Can Be Used to Communicate
			Silence Can Be Used Rhetorically
			Silence Can Be Analyzed and Critiqued By Studying Its Context
		Methodology
		Case Study
			Patents, Standards, and Licensing Agreements
			Analysis: Silence Vs. Rhetoric
		Conclusion
		References
	4 From the Learning of Classical Rhetoric to the Learning of Communication: The Evolution of Rhetoric in...
		Introduction
		From Classical Rhetoric to Belletristic Rhetoric in Portuguese and Spanish Education
			The Diffusion of Belletristic Rhetoric in Portugal and Spain
			The Reorientation of Rhetoric Reflected in the School Manuals of Father Jeronymo D’Andrade and Raimundo De Miguel
		From Belletristic Rhetoric to Communication in Portuguese and Spanish Education
		The Current Learning of Communication in the Study Programs and School Manuals of Portuguese and Spanish
			The Learning of Communication in the Study Programs of Portuguese and Spanish
			The Learning of Rhetoric Through Father Vieira’s Sermons in Portuguese School Manuals
			The Communicative Approach of Spanish School Manuals
		Conclusion
		References
	5 Evolution of Arabic Rhetoric From Classical Balagha to Modern Concepts of Persuasion
		Introduction
		Methodology
		The Traditional Concept of Arabic Rhetoric
		Arabic Rhetoric in the Twentieth Century
		Arabic Rhetoric in the Twenty-First Century
		Complex Rhetorical Terms
		Conclusion
		References
PART II Descriptive Rhetorical Studies: Regional Diversity
	6 Rhetorical Devices in Japanese The Case for Onomatopoeia
		Introduction
		Onomatopeia and the Vernacular
		Rhetoric and the Case for Onomatopoeia
		Conclusion
		Notes
		English References
	7 Rhetoric of Russian Civilizational Identity: A Case Study of Patriarch Kirill’s Discourse
		Introduction
		Theoretical Premises
		Russia and Russian as Objects of Nomination in the Patriarch’s Rhetoric
			Russia
			Russian People
		Russkiy Mir: Evolution of the Concept From the Rhetorical Perspective
		Conclusion
		Acknowledgments
		References
	8 Media Sensationalism of the West and the Rhetoric of Poverty Porn in India
		Introduction
		Media Ecosystem and Power Production
		The Logic of Slums: The Construction and Concealment of “Other” Spaces in Poverty Porn
		Poverty Porn and Othering in Popular Culture
		Poverty Porn and the Rhetoric of Sensationalism
		Changing Frames of Poverty Porn
		Conclusion
		References
	9 Rhetoric of Protest, Tradition and Identity: Polish Songs of Freedom and Resistance
		Introduction
		Theoretical Framework
		Methodology and Data Collection
		Global and Pop Culture Patterns
			Mury [Walls]
			Bella Ciao
		Repetition of Topoi
			Ballada O Janku Wisniewskim [Ballad About Janek Wisniewski]
			Wstydzi Sie Ciebie Kraj [The Country Is Ashamed of You]
			Chcemy Byc Soba [We Want to Be Ourselves]
			Arahja
		Conclusion
		References
	10 A Descriptive Study of Arabic Rhetorics
		Introduction
		The Qur’an, Aḥadīth, and Ideal Eloquence
		Qur’anic Exegesis and Rhetorical Criticism
		The Tradition of Balāgha
		Aristotelian and Contemporary Transcultural Rhetorical Influences
		Conclusion
		References
PART III Descriptive Studies of Political Rhetoric
	11 The Democrat’s Linguistic Stance Towards Migration in Electoral Campaigns: Ethos, Logos, and Pathos in Barack Obama’s and Joe Biden’s Discourses
		Introduction
		Obama’s and Biden’s Discourses Related to Immigration
			Barack Obama
			Joe Biden
		Objectives and Methodology
			Analysis: Ethos, Logos, and Pathos
				Ethos
				Logos
				Pathos
		Discussions and Conclusion
		References
	12 Political Rhetoric in Jonathan Swift’s Conduct of the Allies: Boosting and Hedging as Persuasive Devices
		Introduction
		The Sociopolitical Context: Jonathan Swift as a Political Writer
		Theoretical Framework, Data, and Methods
		Analysis: Boosting and Hedging
			Boosting
			Hedging
		Conclusion
		References
	13 The Rhetoric of the Immigration Discourse of Far-Right Parties in Spain and France
		Introduction
		Analytical Framework
		Methodology
		Corpus Analysis
			The Logos Dimension of Immigration Discourse
			The Ethos Dimension of Immigration Discourse
			The Pathos Dimension of Immigration Discourse
		Discussion
		Conclusion
		Notes
		References
	14 Rhetoric of Polish Political Discourse On Family
		Introduction
		The Discourse-Historical Approach
		Right-Wing Populist Rhetoric
		The Rhetoric of Polish RWP Discourse On Family in the Twenty-First Century
			The Traditional Model of Family According to the PiS Party
			Other Models of Family
			Women
			Children
		Conclusion
		References
	15 Multimodal Nationalist Rhetoric in Finland: From Banal to Extreme Political Persuasion
		Introduction
		The Rise of (New) Nationalist Rhetoric
		Multimodal Rhetoric: New Modes of an Old Phenomenon
		Contents, Forms, and Functions of Multimodal Nationalist Rhetoric in Finland
			National Stereotypes in Photojournalism
			Continuity of the Nation in Advertising
			Outgroup Derogation in Political Election Videos
			Derogatory Humor in Internet Memes
		Conclusion
		References
	16 Between Adversariness and Compromise: A Rhetorical Analysis of Greek Political Discourse in Times of Crisis
		Introduction
		The Study of Rhetoric in Contemporary Greek Humanities and Social Sciences Scholarship
		Revisiting and Expanding Classical Rhetorical Categories: Endoxa and Topoi
		Political Rhetoric and Parliamentary Debates
		Sample Analysis: The Debate On Greece’s First Bailout Program
		What Future for Contemporary Greek Rhetorical Studies?
		Acknowledgements
		References
PART IV Rhetorical Analysis of Academic and Professional Texts
	17 The Failing Essay: Broadening the “Composition” of Critical Pedagogy in the Age of Digital Literacy
		Introduction
		Renaming the Spaces of Composition
		Caught Up in the Essay Rut
		Writing Technology and Its Rhetorical Aims
		New Media
		The Changing Definition of “Academic” Writing
		Where Is the “Academic” in Multimodal Composition?
		Invention in First-Year Writing
		Beyond the “Service” Essay
		Building Online Writerly Communities
		Caught-up in the Essay Rut
		The Rhetorical “Character” of Academic Writing
		I Don’t Need Technology / My Assignments Have ALWAYS Worked
		Positionality, Oppositional Antagonism, and the Traditional Essay Form
		A Pedagogy of Positionality
		A History of Challenging the Traditional Essay
		Building Toward a Genre of Disciplinarity
			Expressivism and a Coming to Voice
			Theory Versus Practice: Naming the Disjuncture
			Bridging the Gap
			Why a Genre of “E-Composition”?
			Do Traditional “Skills” Matter?
		References
	18 Diverse Voices?: A Rhetorical Analysis of First-Year Composition Textbooks and Open Education Resources
		Introduction
		Composition Studies’ Calls for Diversity
		Marginalized Voices in Textbooks
		Methodology
			Coding Scheme
		Findings
			Overall Statistics
			Readers, Rhetorics, OERs, and Marginalization
			Intersectionality and Multiple Marginalizations
			Representation of Race in the Corpus
			Representation of Gender/Sex in the Corpus
			Representation of Class in the Corpus
			Representation of Sexuality in the Corpus
			Representation of Immigration in the Corpus
			Representation of Religion in the Corpus
			Representation of Language in the Corpus
			Representation of Disability in the Corpus
		Discussion
		Conclusion
		References
	19 Demonstrating and Debating Climate Change: The Function of Rhetoric From Science to the Public
		Introduction
		Linguistic Research On Climate Change
		Research On Climate Change Science Debates
		Science Goes to the Media
			News Media
			Social Media Platforms
			Visual Rhetoric of Climate Change
		Conclusion
		References
	20 A Descriptive Study of Rhetoric in South Korean Business Texts: CEOs’ Quality Management Rhetoric and Audience Responses
		Introduction
		Quality Management Rhetoric and Entrepreneurship
		Confucian Values
		Korean-Style Neoliberalism
		Audience Response to Business Texts
		Research Methods
		Quality Management Rhetoric in the Samsung CEO’s Remarks
		The Audience’s Reactions to the Rhetoric
		Perceptions of Entrepreneurship, Neoliberalism, and Confucian Values
		Conclusions
		Notes
		References
	21 Discursive Strategies of Persuasion in the Film Review Genre: The Case of the Reviewer’s Ethos
		Introduction
		The Film Review Genre as a Contextually Based Persuasive Discourse and the Corpus
			The Film Review as a Cultural Activity
			Discourse Participants
			Justified Assessment
			The Corpus
		Method: The DSPs in the Construction of the Reviewer’s Ethos
			An Ethos Based On Phronêsis (“Practical Wisdom”) and Aretê (“Virtue”): The Case of Expert and Filmic Discourse
			Expert Discourse
			Filmic Discourse
			An Ethos Based On Eunoia (“Goodwill”): The Case of Phatic and Appraisive Discourse
			Phatic Discourse
			Appraisive Discourse
		Conclusion
		Note
		References
PART V The Visual and Affective Domains of Descriptive Rhetorical Analysis
	22 Visual Rhetoric of Otherness in Newspaper Photographs of the European Refugee Crisis
		Introduction
		Otherness
		Visual Rhetoric
		Visual Rhetoric of Otherness in Newspaper Photographs of Refugees
		Depictions of People
			Crowds of Refugees
			Images of Smaller Groups of Refugees and Individuals
			Authorities and Celebrities in Images of Refugees
		Depictions of Environments and Objects
			Borders and Refugee Camps
			Border Walls and Razor Wire
			Boats, Trains, and Buses
		Means of Visual Expression
			Refugees as Objects of Western Gaze
			High Viewing Angle
			Long Shots and Closeups
		Conclusion
		References
	23 Visual Representation of Food in Italian Cinema
		Introduction
		Food in Cinema
		Methodological Approach
		Analysis of Eating Scenes From Films
			Amarcord By Federico Fellini
			La Cena By Ettore Scola
		Conclusion
		References
	24 The Ethos-Pathos Continuum in the Portuguese “Obrigado” Advertising Campaign
		Introduction
		Rhetorical Ethos in Advertising
		Pathetic Ethos
		Rhetorical Analysis
		Conclusion
		References
	25 Emotional Rationality as an Indicator of Rhetoric Discourse in Polish Agricultural Texts
		Introduction
		Persuasive Potential of Topos in Polish Agricultural Discourse
		Specific Nature of Persuasion in Polish Agricultural Discourse
		The Rational Emotionality of the Rhetorical Image of Agriculture and the Countryside in Polish Literature
		The Varied Rhetorical Image of Agriculture and Rural Areas in Contemporary Polish – Between Literalness and Metaphor
		Conclusion
		Note
		References
	26 Rhetoric in Travel Writing: A Tool to Enhance Verisimilitude and Persuade Readers
		Introduction: Travel, Travel Writing, and Rhetoric
			A Brief Historical Overview of Travel Writing
			The Historiographic Value of Travelogues: The (Re)Discovery
		Figures of Speech in Travelogues
			Anacoenosis (Communication)
			Anakephalaiosis (Recapitulation)
			Definition
			Dialogism
			Exergasia (Repetition)
			Foreignization
		Conclusion
		Notes
		References
	27 Ethos, Pathos, and Logos in Culture: An Analysis and Visualization of the Rhetorical Structure of Narrative in Japanese
		Introduction
		Framework of Analysis
			Ethos
				Ethos Based On Credibility
				Ethos Based On Likeability
			Pathos
				Pathos Through Imagery
				Pathos Through Sympathy
			Logos
				Logos Using Common Knowledge
				Logos Using Example
			Visualizing Rhetorical Organization
		A Case Study
			Material
			Analysis
				Introduction
				Statement
				Proof
				Conclusion
		Summary
		Conclusion
		Transcription Symbols
		Abbreviations
		References
Index