Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference

Front Matter....Pages i-xxxiii
Consumer Perceptions of Quality, Risk, and Value: A Conceptual Framework....Pages 1-1
The Price is Right! Or is It?....Pages 2-2
Parental and Sibling Identification: A New Theoretical Framework for the Effects of Birth Order, Sex Congruency and Ethnicity on Purchase Influence....Pages 3-3
Desire for Visual Aesthetics (DVA) in the Store Environment: Concept and Measurement....Pages 4-4
Do Other Customers Matter? Examining The Impact of Other Customers In Retail/Service Settings....Pages 5-5
Who is to Blame? The Effects of Store Image and Product Branding on the Assignment of Responsibility for Failures Involving Multiple Firms....Pages 6-6
Religious and Cultural Animosity Model Extension: Implications for Purchase Intentions....Pages 7-12
Superstitious Beliefs in Consumer Evaluation Of Brand Logos....Pages 13-13
China’s Changing Culture: Rural and Urban Consumers’ Favorite Things....Pages 14-14
The Neuroscience of Consumer Behavioral Decision Making....Pages 15-15
Fan or Fanatic: A Measure of Consumer Devotion....Pages 16-16
Consumer-Based Brand Trust Scales: Validation and Assessment....Pages 17-21
End-of-Life Care: The Need for a Cultural Transition....Pages 22-22
Conceptualizing Franchisee Perceived Relationship Value: Implications for Behavioral and Performance Outcomes....Pages 23-23
Why Do Leading Brand Manufacturers Supply Private Labels?....Pages 24-24
A Dyadic Study of the Determinants of Exporter-Importer Relationship Performance....Pages 25-25
Global Consumer Market Segmentation Strategy Decisions and Managerial Assessment of Performance....Pages 26-30
New Dynamics in the Global Supply Chain: Discovering Import Intermediaries....Pages 31-35
Value Creation within a Service Dominant Logic for Marketing....Pages 36-36
Leadership by Customers? Implications of Customer Involvement for Leadership in Service Companies....Pages 37-37
An Evolvement Model of Customer-Service Provider Relationships....Pages 38-38
Moving Educational Theory to Practice: Experiential Learning for Part-Time MBA Programs....Pages 39-39
Teaching Marketing in A Developing Nation: A Reflective View....Pages 40-45
Globalization and U.S. Universities: What Realities are Most Relevant to the Successful Internationalization of Their institutions?....Pages 46-51
New Package Design: Evaluation of Consumer Experience....Pages 52-52
Lead Products and Retail Store Choice Decisions....Pages 53-53
Developing and Validating an Instrument for Measuring the Driving Markets Approach....Pages 54-54
Organizational Learning and New Product Outcomes: Integrating Research Approaches....Pages 55-55
Strategic Outcomes of Market Orientation and Market Segmentation....Pages 56-56
Enhancing Customer Trust in E-Commerce Through Web Portals....Pages 57-61
Ad Acceptance: Scale Development, Purification, and Validation of Cell Telephone Advertising Acceptance....Pages 62-66
Individual Assessment of Humanlike Consumer Robots: An Extended Tam with Aesthetics....Pages 67-67
Integration of Consumer Buying Behavioral Parameters with Signal Detection Tests in a Virtual Environment....Pages 68-68
A Multiattribute Utility Model for Consumer Decision Making and Optimal Product Configuration....Pages 69-76
Toward a Conceptulatization of Technology-Mediated Personalization (TMP)....Pages 77-77
A Study of Service Quality, Perceived Risk and Personal Innovativeness in Internet Banking....Pages 78-83
Building Customer Capital Through Knowledge Management Processes in the Healthcare Context....Pages 84-84
College Students Go Mobile: An Age Difference in Mobile Service Loyalty Decisions....Pages 85-89
Pressure Reduction Pressure and Trusting Relations....Pages 90-90
The Impact of Service Quality, Relationship Satisfaction, Trust and Commitment on Loyalty: An Empirical Investigation in a Business-to-Business Services Context....Pages 91-91
Customer-Oriented Selection and Pricing of Supplementary Services in Business Markets....Pages 92-96
Gender Role in Advertising: Perspective from Feminism....Pages 97-97
Is It ethical to “Scare” a consumer? An Examination of Ethics and Fear Appeal Advertising....Pages 98-98
The Use of Swear Words in Print Advertising....Pages 99-104
The Role of Consumer-Organized Anti-Brand Sites as Market Agents....Pages 105-105
Consumer Response to Negative Information on the Web....Pages 106-106
SPAM: A Consumer Perspective....Pages 107-107
The Role of Emotions and Shopping Enjoyment in Visiting Web Sites Announced in Advertisements....Pages 108-108
Virtual New Product Development Teams: An Integrated Framework of Interface Effectiveness....Pages 109-109
Successful B2B Customer Database Management....Pages 110-110
Industrial Marketing Communication: A (R)evolutionary Journey from Marketplace to Marketspace....Pages 111-118
Revising Courses in the Marketing Curriculum Based on Exploratory Research Using an Index of Learning Styles....Pages 119-119
A Multi-Level Approach to Retail Management Education....Pages 120-120
The Undergraduate Capstone Marketing Course: Objectives, Content, and Pedagogy....Pages 121-121
The Role of Technology in Industrial Customers’ Perceptions of Logistics Service Quality and Their Future Purchase Intentions....Pages 122-122
Towards an Integrated Theory of Logistics Service Competency: Orienting Firms Towards Service Excellence....Pages 123-123
Broadening the Concept of Relationship Marketing....Pages 124-124
A Revisit of Theoretic Model of Store Image Formation and its Application in Chinese Consumers....Pages 125-125
A Consumer Ethnocentrism Model of Foreign Retail Store Patronage: An Initial Empirical Test of Extrinsic Cues and Moderating Effect in Beijing....Pages 126-126
Consumers’ Need for Uniqueness and Customization Behavior Among Chinese Consumers....Pages 127-127
The Effect of Prices for Incidental Products in Web Page Promotions on Consumer Price Perceptions for an Unrealted Target Product....Pages 128-128
Congestion Pricing in an Internet Market....Pages 129-129
Modeling the Role of Power Distance and Social Formality in Business-to-Business Relationships in India....Pages 130-130
A Conceptual Framework of Mutual and Interactive Vulnerability in Business Relationships....Pages 131-131
The Influence of Gambling Benefits and Acceptability on Casino Gambling Satisfaction....Pages 132-136
Multiracials Versus Monoracials: Towards a Framework for Consumer Traits and Artwork Consumption....Pages 137-137
The Application of a Mutual Cyclical Growth Model of Romantic Relationships to Investigate Consumer Brand Commitment....Pages 138-138
First-Mover Advantages: A Cross-National Comparison of Mature and Emerging Market Consumers’ Attitudes Toward Pioneer and Follower Brands....Pages 139-139
Globalisation, Levitt and the Evidence from Japan and Singapore....Pages 140-140
Modern vs Postmodern Consumer Segmentation in International Business: A Comparative Analysis and Research Agenda....Pages 141-141
Metaphors and Sales Management: A Review and the Development of Knowledge Grafting as a Theoretical Metaphor for Knowledge-Based Sales Management Strategy....Pages 142-142
A Configuration-Theory Assessment of How Incongruity in Sales Force Control Systems Drives Salesperson Performance....Pages 143-143
Logistics’ Role in Interdepartmental Integration....Pages 144-148
The Moderating Impact of Total Quality Management on Supply Chain Management: Implication of Competitive Advantage....Pages 149-154
Capital Equipment Purchasing: A Stochastic Model of Industrial Buying Behaviour....Pages 155-159
Location Efficiency Measurements and Diagnostics: A Data Envelopment Analysis Approach....Pages 160-160
Customer Satisfaction and Price Acceptance in the Case of a Hungarian Electricity Supplier....Pages 161-165
The Role of Choice and Gender in the Service Recovery Process: A Comparison Between Hedonic and Utilitarian Recovery Options....Pages 166-166
Exploring Factors Affecting Consumer Intention to Use Mobile Advertising....Pages 167-167
Direct-to-Consumer Advertising: Market Driving Changes in the Pharmaceutical Industry....Pages 168-168
Online Interaction Readiness: Measurement, Antecedents, and Consequences....Pages 169-169
Integrating Sales Force into Marketing Strategic Planning....Pages 170-170
Operationalizing Relationship Value: An Empirical Study of Antecedents, Outcomes and Construct Dimensions....Pages 171-171
Corporate Entrepreneurship and Resource Recombination: A Dynamic Capabilities Approach to Innovation....Pages 172-172
The Effect of Scanning Behaviors on Marketng Managers’ Representations of Competitive Advantage....Pages 173-173
Alliance Marketing Competence and Technology Sensing in Marketing Alliances: The Performance Implications for Alliance Participant Firms....Pages 174-174
Employee Blogging: Builing Buzz from the Inside....Pages 175-180
Customer Relationship Management in Professional Service Organizations: A Strategic Approach Towards A Sustainable Competitive Advantage....Pages 181-181
Slotting Fees and the Market Power of Manufacturers....Pages 182-186
Cigarette Placement in Movies: Priming Tobacco Risk-Related Warnings and its Social Effects on Youths....Pages 187-187
Need, Want and Advertising....Pages 188-188
Upper Echelons Theory and Market Orientation: TMT Characteristics as Antecedents to a Market Orientation....Pages 189-189
Structural Antecedents of Market, Learning and Entrepreneurial Orientations....Pages 190-190
The Importance of Cost Savings Factors vs. Strategic Factors in Outsourcing Decisions....Pages 191-191
PhD Students’ Value Perceptions of Their Education: An Application of Means-End Chain Model....Pages 192-198
Relationships between Article References and Subsequent Citations of Marketing Journal Articles....Pages 199-205
A New Statistic for Item Analysis....Pages 206-206
Theoretical Perspectives of Online Community: Managerial Insights and Research Agenda....Pages 207-207
A Characterisation of Consumer Empowerment Drawn from Three Views of Power....Pages 208-213
Alternative Perspectives on Brand Personality: The Case of the Nonprofit Brand....Pages 214-214
Global Ethics Versus Local Ethics: How Do Marketing Managers Make Ethical Decisions Across Cultures....Pages 215-215
Open Skies Treaty, Competition Policy and Regulatory Issues: An Exploratory Analysis in Marketing and Public Policy....Pages 216-216
All Desires are not Created Equal: Toward a Typology of Desire in Consumer Research....Pages 217-217
Correlates of Materialism: A Comparative Study of Bangladeshis in Bangladesh and First Generation Migrant Bangladeshis in Sydney....Pages 218-222
Are Consumer Innovators Less Resistant to Change Than Market Mavens?....Pages 223-227
Mutual and Interactive Vulnerability in Supply Chain Dyads....Pages 228-228
The Scholarly Book Buyer’s Decision Process: A National Survey of University Faculty....Pages 229-229
Building Fan Identification in Minor League Sport Organizations: Individual Player vs. Team Approach....Pages 230-230
Analysis of the Reforms in Chinese State-Owned Enterprises: A Principal-Agent Approach....Pages 231-235
Online Communication Trust and Cultural Variables: The Comparison of American and Japanese Online Consumer Trust in Dynamic Pricing....Pages 236-240
Perceived Supervisory Support: A Meta-Analytic Review....Pages 241-245
An Analytical Framework to Stimulate Cross-Selling and Retention in the UK Financial Services Industry: A Case Study....Pages 246-251
Factors Influencing Students’ Selection of Credit Cards: Some Initial Results....Pages 252-252
Cross-buying Evaluations: The Moderating Role of Category Similarity....Pages 253-253
A Model of Flow Experience as Determinant of Positive Attitudes Toward Online Advergames....Pages 254-254
Visual Perception of In-Game Advertising: Diagnostic Information Search and the Role of Expertise....Pages 255-255
Does WEB Log Data Reveal Consumer Behavior? The Case of Analysis for an Internet Mall....Pages 256-262
Estimating Willingness-to-Pay by Different Utility Functions: A Comparison of Individual and Cluster Solutions....Pages 263-268
The Influence of Common Method Variance in Marketing Research: Reanalysis of Past Studies Using a Marker-Variable Technique....Pages 269-269
Determinants of Foreign Product and Country of Origin Evaluations: The Role of Involvement and Information Type....Pages 270-270
A Consumer Perspective of Small (Mom-and Pop) versus Large Department Stores: An Investigation in an Emerging Market - Mexico....Pages 271-271
Predicting Taiwanese Viewers’ Attitudes Toward Foreign Television Programs: A Country-of-Origin Perspective....Pages 272-274