Retail Management

Cover
About Pearson
Title
Copyright
Dedication
Brief Contents
Contents
Foreword
Preface
About the Author
Testimonials
SECTION 1
	Chapter 1 Introduction to Retailing
		Definition and Scope of Retailing
		The Global Retail Scenario
		The Indian Retail Scenario
		Retail Evolution
		Consumption and its Impact on Retailing in India
		Prospects of Retailing in India
		Summary
		Questions
		Illustrative Insight: The First Phase of Organised Retailing in India
		Key Terms
	Chapter 2 Trends in Retailing
		Global Overview of Retailing
		Key Drivers of Retailing in India
		Projected Trends in Retailing
		Growth of Organized Retailing in India
		Summary
		Questions
		Case Study: Reliance Retail – Setting New Retail Trends in India
		Key Terms
	Chapter 3 Retail Economics
		The Retail Environment
		Contribution of Retailing to the Indian Economic Scenario
		Foreign Direct Investment (Fdi) in the Retail Sector in India
		Summary
		Questions
		Illustrative Insight: Fdi in Retailing – Inclusive Policy
		Key Terms
	Chapter 4 Retail Strategies
		Strategy Defined
		Developing a Strategy Framework
		Corporate Strategy
		Store Strategy
		Growth Strategies
		Summary
		Questions
		Case Study 1: Growth Implementation Strategies at Shoppers Stop Limited
		Case Study 2: The Turnaround of Bata India Limited
		Key Terms
	Chapter 5 International Retailing
		Factors Contributing to the Growth of International Retailing
		International Market Entry Strategies
		Retail Internationalization Theories
		The Retail Internationalization Process
		The Operational Challenges of Retail Internationalization
		Retail Internationalization Opportunities
		Summary
		Questions
		Illustrative Insight: Expansion Strategies at Debenhams
		Key Terms
	Chapter 6 Retail Formats
		Retail Formats and their Evolution
		What are Store Formats in Retail Parlance?
		The Impact of Scalability of Store Formats
		Summary
		Questions
		Illustrative Insight: Specialty Retailing – TANISHQ
		Key Terms
	Chapter 7 Rural Retailing in India
		The Rural Landscape of India
		Summary
		Questions
		Case Study: Titan’s Goldplus
		Key Terms
	Chapter 8 Mall Management
		What is a Mall?
		The Emergence of Malls in India
		New Mall Concepts Emerging in India
		Customer Perception of Malls in India
		Facilities Management in Malls
		The Reasons Responsible for the Failure of Some Malls in India
		Summary
		Illustrative Insight: Indian Malls – Key Characteristics
		Key Terms
SECTION 2
	Chapter 9 Merchandise Planning
		Merchandise Planning
		Gross Margin Return on Inventory
		Markups and Markdowns in Merchandise Planning
		Shrinkage in Retail Merchandise Management
		IT and Systems Support in Merchandise Planning
		Merchandising Organization
		Summary
		Questions
		Illustrative Insight: Strategic Stock Clearance in Apparel Retailing
		Key Terms
	Chapter 10 Buying in Retail
		The Buying Function
		Buying Methods and Controls
		Key Buying Activities
		The Buying Organization
		Buying Pitfalls
		Best Practices in Buying
		Summary
		Questions
		Case Study 1: Vendor Management in Lifestyle International
		Case Study 2: Retailer-Vendor Partnership – Future Group and Capital Foods
		Key Terms
	Chapter 11 Category Management
		Father of Category Management
		Category Management Defined
		Benefits of Category Management
		The Category Management Process
		The Concept of Category Captaincy
		Principles of Category Management
		Criticism of Category Management
		The Role of People in Category Management
		Summary
		Questions
		Illustrative Insight: The Key Roles of Category Management
		Key Terms
	Chapter 12 Pricing Strategies
		Factors Influencing Pricing Decisions
		Pricing Strategies
		Store-Level Pricing Strategies
		Online Pricing
		Governance of Pricing in India
		Summary
		Questions
		Illustrative Insight: Predatory Pricing in a Legislative Context
		Key Terms
	Chapter 13 Private Labels
		Evolution of Private Labels in Retailing
		Role of Private Labels
		Global Scenario of Private Labels
		The Current Scenario in India
		Factors Influencing Private Label Development
		Promotion of Private Labels
		Path Forward: Transition of Private Labels to Store Brands
		Theory of Retail Incubation and Propagation
		Summary
		Questions
		Case Study: Private Label Strategy at Croma, The Electronics Megastore
		Key Terms
	Chapter 14 Supply Chain Management in Retailing
		Efficient Inventory Planning
		Integrated Supply Chain
		Efficient Consumer Response (Ecr)
		Collaborative Planning, Forecasting and Replenishment (Cpfr)
		Retail Automation and Supply Chain Management
		Summary
		Questions
		Case Study: Cross-Docking in Walmart’s Retail Supply Chain
		Key Terms
SECTION 3
	Chapter 15 Store Planning, Store Design and Store Layout
		Store Planning and Location Planning
		Store Design and the Retailing Image Mix
		The Space Mix
		Effective Retail Space Management
		Store Layout: The Circulation Plan (The “Silent Guide”)
		Floor Space Management
		Summary
		Questions
		Illustrative Insight 1: The Store Façade
		Illustrative Insight 2: Retail Store Differentiation
		Key Terms
	Chapter 16 Retail Location Management
		The Importance of Location for a Retailer
		Researching the Right Location
		Retail Location Theories
		Criteria to Assess Location for a Retail Store
		Location Strategy
		Summary
		Questions
		Illustrative Insight: Choosing the Right Premises for a Store
		Key Terms
	Chapter 17 Retail Store Operations
		Functional Areas of Retail Operations
		Store Operating Parameters
		Strategic Resource Model in Retailing
		Designing a Performance Programme
		Summary
		Questions
		Questions
		Case Study: Operating Challenges of a Department Store in a Mall
		Case Study: Operating Challenges of a Department Store in a Mall
		Key Terms
	Chapter 18 Retail Legislations and Taxation
		Regulations to Promote Healthy Competition
		Product Related Regulations
		Legal Compliances in Store Operations
		Taxation and its Impact on Retailing
		Summary
		Questions
		Illustrative Insight: The MRP Regime in India
		Key Terms
	Chapter 19 Human Resource Management (HRM) in Retailing
		People Oriented Nature of the Retail Business
		Significant Hrm Functions
		Initiative of the National Skill Development Council (Nsdc) to Develop Human Resources for Retailing in India
		Summary
		Questions
		Illustrative Insight 1: Manpower Planning in a Department Store
		Illustrative Insight 2: Employee Engagement in Retailing
		Key Terms
	Chapter 20 Customer Service Management
		Customer Service Dimensions and Approach
		Monitoring, Measuring and Filling Gaps in Service Quality
		Summary
		Questions
		Case Study: Customer Service – The Nordstrom and Shoppers Stop Way
		Key Terms
	Chapter 21 Role of Personal Selling in Retailing
		The Role of Retail Sales Personnel
		The Personal Selling Process
		Personal Selling Models
		Summary
		Questions
		Case Study: Building Customer Relationships Through Personal Selling – The Titan Way
		Key Terms
SECTION 4
	Chapter 22 Consumer Behaviour
		Distinction Between a Consumer and a Customer
		Consumer Behaviour Defined
		Consumer Behaviour and Shopping Patterns
		Applications of Consumer Behaviour in Retailing
		Consumer Psychology
		Consumer Behavioural Research
		Summary
		Questions
		Case Study: Initiatives to Understand Shopper Behaviour in India – Hindustan Unilever Ltd and Finalmile
		Key Terms
	Chapter 23 Retail Marketing and Advertising
		Retail Marketing Strategies
		Retail Store Positioning
		Retail Marketing Mix
		Retail Brand Architecture
		Customer Relationship Management
		Direct Marketing
		Micromarketing in Retailing
		Digital Marketing
		Advertising in Retailing
		Summary
		Questions
		Case Study: Café Coffee Day – Retail Brand Architecture
		Key Terms
	Chapter 24 Visual Merchandising and Displays
		Visual Merchandising Defined
		The Key Functions of Visual Merchandising
		Store Ambience and Atmospherics
		The Role of Visual Merchandisers in Retailing
		Shop Displays
		The Role of Technology in Visual Merchandising
		Summary
		Questions
		Illustrative Insight: Guidelines for Good Visual Merchandising
		Key Terms
	Chapter 25 Franchising in Retailing
		Introduction to Franchising
		Franchising in India
		Types of Franchise Agreements
		Franchise Operations Arrangements
		Key Success Factors in Franchising
		Summary
		Questions
		Case Study: Apollo Health and Lifestyles Ltd. – Primary Focus on Franchising
		Key Terms
	Chapter 26 Retail Research
		Quantitative Survey
		Qualitative Research
		Developing a Methodology
		Retail Audits
		Summary
		Questions
		Illustrative Insight: Key Global Research Studies
		Key Terms
SECTION 5
	Chapter 27 Retail Management Information Systems
		Retail Technology and Automation
		The Role of Retail Technology in Store Operating Processes
		Retail Technology and Crm
		Human Resources and Executive Information Systems
		Retail Automation in Merchandise Management and Scm Systems
		Key Lessons
		Summary
		Questions
		Illustrative Insight: Impact of Retail Technology in Retailing – Enabling Efficient Processes
		Key Terms
	Chapter 28 Omnichannel Retailing
		Distinguishing Multichannel and Omnichannel Retailing
		Best Practices in Omnichannel Retailing
		Omnichannel Retailing Strategies for India
		Advantages of Omnichannel Retailing
		Key Channels of Omnichannel Retailing
		Challenges for Omnichannel Retailing
		Omnichannel Retailing: Outlook for Future
		Summary
		Questions
		Case Study: Homeplus in South Korea – A Successful Virtual Retail Idea
		Key Terms
	Chapter 29 Online Retailing (E-Commerce)
		Online Retailing
		Online Retiail Models
		Factors that Impact Online Retailing
		Pitfalls of E-Commerce
		Future of Online Retailing in India
		Summary
		Questions
		Illustrative Insight: Automated Retailing (Vending)
		Key Terms
Glossary
Index