Research Companion to Language and Country Branding

Cover
Endorsements
Half Title
Series Page
Title Page
Copyright Page
CONTENTS
List of figures
List of tables
Contributors
Acknowledgments
Disclaimer
Introduction
PART I: Nationalism and country branding
	Nationalism and politics
		1. Enregistering the nation: Bolsonaro's populist branding of Brazil
		2. The sociolinguistic saffronisation of India
		3. “There is a wonderfully contrary spirit among the British people”: Conservative MPs’ (un)successful branding of the British nation in the Brexit debate
	Nationalism and diversity
		4. The overflow of Peru's country brand: National narratives, recognition, and moral brandedness in neoliberal Peru
		5. Sociocultural diversity: An opportunity for branding or a problem?—the case of Chile
	Nationalism and cosmopolitanism
		6. "The sweet life" and the Russian nation: The role of a TV serial in the process of nation branding
		7. Singapore's nation branding through language policy: ‘Commercial nationalism’ and internal tensions
		8. Legitimizing national, striving cosmopolitan: Branding of post-Soviet city space in Almaty, Kazakhstan
		9. The republic's new clothes: Reimaging and branding a post-reunification Germany
	Nationalism and time
		10. The narrative arc of nation branding: The narrative scaffolding of Shanghai Expo 2010
		11. “Deliver amazing”: Qatar as a branded architectural discourse in World Cup 2022
	Nationalism and (in)authenticity
		12. National anxieties in polite disguise: Cool Japan branding and the inversion of globalization
		13. Translation, transliteration, and translingualization: On the possibilities of ‘Korea’ in the linguistic landscape
PART II: Place and country branding
	Place as branded destination
		14. “Milano, a place to be”: Expo 2015 and the chronotopic rebranding of Italy’s moral capital
		15. “We all sell wine, but it comes back to the land really”: The narrative construction of place in Australian wine branding
		16. Social media branding: The case of Mykonos, Greece on Facebook
		17. Place branding in its place
	Place as a tourism-related brand
		18. Potential of destination branding for tourism promotion in Cameroon
		19. Tale of two cities: Tourist destination branding and its role in nation branding in France
		20. Conflicts over authenticity and overtourism in destination branding: ‘Blame the Bieber effect’ in Iceland
Index