Reputation Capital: Building and Maintaining Trust in the 21st Century

Front Matter....Pages i-x
Reputation capital Building and maintaining trust in the 21st century....Pages 1-8
Front Matter....Pages 9-9
Trust and reputation in the age of globalisation....Pages 11-22
Reputation or: How I learned to stop worrying and love the market....Pages 23-36
Front Matter....Pages 37-37
Recognition or rejection – How a company’s reputation influences stakeholder behaviour....Pages 39-55
What’s measurable gets done – Communication controlling as a prerequisite for a successful reputation management....Pages 57-71
The role of corporate and personal reputations in the global war for talent....Pages 73-81
The CSR myth: true beauty comes from within....Pages 83-99
The Brussels reputation story – the interplay of public affairs and reputation....Pages 101-111
Front Matter....Pages 113-113
Managing reputational risk – A cindynic approach....Pages 115-141
Managing reputational risk – Case studies....Pages 143-160
Managing reputational risk – From theory to practice....Pages 161-178
Reputation and regulation....Pages 179-195
Measuring risks to reputation....Pages 197-213
Crisis management in the media society – Communicative integrity as the key to safeguarding reputation in a crisis....Pages 215-234
Getting the stain out of “sustainable brands”....Pages 235-247
“Our reputation is at stake” – Corporate communications in the light of the global economic downturn....Pages 249-260
Front Matter....Pages 261-261
Community reputation communicates change to the world....Pages 263-272
EU accession: Turkey’s reputation on its journey towards EU membership....Pages 273-286
Consistency: a proven reputation strategy. How companies can optimise their message....Pages 287-298
The Agora of the 21st century: On the invention of many-to-one communication....Pages 299-309
Front Matter....Pages 261-261
The leader’s role in managing reputation....Pages 311-323
Coca-Cola Hellenic reputation case study....Pages 325-338
Never underestimate the importance of details....Pages 339-346
Is there no prescription? Reputation in the pharmaceutical industry....Pages 347-359
Front Matter....Pages 361-361
Who wants to be a millionaire? Investment strategies for reputation management in the 21st century....Pages 363-383
Back Matter....Pages 1-23