Reading the Presidency: Advances in Presidential Rhetoric (Frontiers in Political Communication)

Cover
Contents
Acknowledgments
Introduction: The Study of Presidential Rhetoric in Uncertain Times: Thoughts on Theory and Praxis (Stephen J. Heidt)
	Going Public, the Rhetorical Presidency, and the Waning Utility of Metatheory
	Presidents, Rhetoric, and the Quandary of Significance in the Absence of Metatheory
	Chapter Summaries
	Notes
Section One: Reading the President through Institutions
	Chapter One: Cartographer-in-Chief: Maps in Televisual Addresses and the Cold War President as Geographic Educator (Timothy Barney)
		Presidential Rhetoric and Critical Geopolitics
		Kennedy, Laos, and the “Victim of Geography”
		“As You See Here on the Map”: Nixon’s Cartography of Cambodia
		The “Backyard” and Reagan’s Mapping of Central America
		Conclusion
		Notes
	Chapter Two: Reading the Presidency In Situ: Obama in Cuba and the Significance of Place in U.S. Presidential Public Address (Allison M. Prasch)
		Reading U.S. Presidential Rhetoric In Situ
		Obama in Cuba: (Re)Visions of a Post-Cold War Foreign Policy
		Conclusion
		Notes
	Chapter Three: The Other Presidential Rhetoric: Rhetorical Mobilization within the White House (Milene Ortega / Mary E. Stuckey)
		The Panama Canal Treaties
		Carter’s Communication
		Magnifying the President’s Message
			Fragmentation
			Mobilization
			Amplification
		Conclusion: The President and the Presidency
		Notes
	Chapter Four: Genre-Busting: Campaign Speech Genres and the Rhetoric of Political Outsiders (Ryan Neville-Shepard)
		Advancing Genre Studies: “Violators” versus “Outsiders”
		Third Party Genre-Busting
		Donald Trump’s Genre-Busting in the 2016 GOP Primary
		Conclusion
		Notes
	Chapter Five: The Rise of Comforter-in-Chief: Presidential Responses to Violence Since Reagan (Jay P. Childers / Cassandra C. Bird)
		How Presidents Expand the Presidency
		An Emergent Role
		An Expanding Role
			Jonesboro, Arkansas
			Springfield, Oregon
			Littleton, Colorado
		An Established Role
		Conclusion
		Notes
Section Two: Reading the Presidency through Interactions
	Chapter Six: Obama’s Command: Chemical Weapons in Syria and the Global Duties of a Rhetorical Presidency (Ronald Walter Greene / Jay Alexander Frank)
		The Rhetorical Presidency is an Ethical Machine
		Command is an Ethical Technology
		Command is a Distributive Technology
		Conclusion
		Notes
	Chapter Seven: Unpresidented: Articulating the Presidency in the Age of Trump (Blake Abbott)
		An Unstable President
			The Instability of the Presidential Subject
		Articulating the Presidency
		Conclusion
		Notes
	Chapter Eight: Trump, Twitter, and the Microdiatribe: The Short Circuits of Networked Presidential Public Address (Stephen J. Heidt / Damien Smith Pfister)
		Short Circuits of Deliberation
		Trump, Twitter, and the Microdiatribe
		Analyzing Presidential Rhetoric in a Digital Media Ecology
		Conclusion
		Notes
	Chapter Nine: Pioneers, Prophets, and Profligates: George W. Bush’s Presidential Interaction with Science (Leah Ceccarelli)
		Scientists as Pioneers and Prophets
		Scientists as Uncertain
		Scientist as Immoral
		Conclusion
		Notes
	Chapter Ten: Negotiating the Limits of a Multiparty Democracy: Michelle Bachelet’s Rhetoric of Commitment (Belinda A. Stillion Southward)
		Why Study Non-U.S. Presidential Rhetoric?
		How to Study Non-US Presidential Rhetoric
		Bachelet’s Life and Context
		Bachelet’s Rhetoric of Commitment
			Selection and Translation of Texts
			Analysis: Committed to the Commitments of the People and the State
		Conclusion: The Potential and Limits of a Rhetoric of Commitment
		Notes
Section Three: Reading the Presidency through Interruptions
	Chapter Eleven: The Debt Ceiling Debacle: Presidentialism as Cruel Optimism (Paul Johnson)
		Presidentialism’s Effects and Appeal
		Cruel Optimism and the Presidency
		The Debt Ceiling Fight
		Conclusion
		Notes
	Chapter Twelve: The Discursive Antecedents to Richard Nixon’s War on Drugs (Joel M. Lemuel)
		The Postmodern Turn in Presidential Address
		Addiction in Forensic Discourse (1910s−1960s)
		Addiction in Juridical Discourse (1880s−1960s)
		Addiction in Medical Discourse (1880s−1960s)
		Therapeutic Communities: The Spiritual Path to Recovery
		Methadone Maintenance Therapy: The Pharmacological Path to Recovery
		Addiction in Scientific Discourse (1960s–1970s)
		Addiction in the Rhetoric of the Nixon Administration
		Addiction as a Symptom of Civil Disorder: Echoes of Juridico-Forensic Discourse in Nixon’s Campaign Rhetoric
		Addiction as a Public Health Problem: Echoes of Medico-Scientific Discourse in President Nixon’s Drug Policy Rhetoric
		Conclusion
		Notes
	Chapter Thirteen: Home-Making, Nation-Making: American Womanhood in Progressive Era Presidential Rhetoric (Leslie J. Harris)
		Loci of Order and Home
		Women, the Progressive Era, and Politics
		Home and Presidential Rhetoric
		Duties of and to Women
		Conclusion: The Presidency and Women’s Place
		Notes
	Chapter Fourteen: White “Honky” Liberals, Rhetorical Disidentification, and Black Power during the Johnson Administration (Lisa Corrigan)
		LBJ, Identification, and the Black Freedom Struggle
		Fracturing the Coalitions: Black Power and White Liberals
		(Dis)identification and Collective Action
		LBJ and Black Power’s Disidentification
		White Backlash and Black Power
		Notes
Afterword: Reflections on Rhetoric and the Presidency (David Zarefsky)
	Notes
About the Contributors