Public Relations Research: European and International Perspectives and Innovations

Front Matter....Pages 1-7
Introduction....Pages 9-16
Front Matter....Pages 17-17
Public Relations Theory: The Reconstructive Approach....Pages 19-31
The Intereffication Model: Theoretical Discussions and Empirical Research....Pages 33-47
Trust and Credibility — Prerequisites for Communication Management....Pages 49-62
Front Matter....Pages 63-63
Corporate Communication Revisited: Integrating Business Strategy and Strategic Communication....Pages 65-96
Organization and Communication: An Integrative Approach to Public Relations and Communication Management....Pages 97-109
Organizational Communication and Public Relations: A Conceptual Framework for a Common Ground....Pages 111-123
The True, the Good and the Beautiful: Reputation Management in the Media Society....Pages 125-146
Internal Communication and Leadership....Pages 147-162
Internal Communication as Management of Trust Relations: A Theoretical Framework....Pages 163-177
Evaluating Strategic Communication: Theoretical and Methodological Requirements....Pages 179-192
Political Public Relations: Research on its Success and its Influence on German Media Coverage....Pages 193-204
Public Relations and Public Diplomacy: Some Conceptual Explorations....Pages 205-218
Communication Management, Organizational Communication and Public Relations: Developments and Future Directions from a German Perspective....Pages 219-231
Front Matter....Pages 233-233
Reflection: Legitimising Late Modernity....Pages 235-249
Public Relations, Persuasion and Propaganda: Truth, Knowledge, Spirituality and Mystique....Pages 251-269
Public Relations and Power: How Hard is Soft Power?....Pages 271-279
Intangible Assets and Communication....Pages 281-291
Glocalising Public Relations and Crisis Communication: Bridging Gaps of Trust in Multicultural Societies....Pages 293-304
Risks and Crises in Virtual Publicity — Can Publicity Crises Be Prevented by Public Relations in the Cyberspace?....Pages 305-312
Front Matter....Pages 233-233
Communication Management in Europe — Challenges and Opportunities....Pages 313-324
Front Matter....Pages 325-325
Excellence Theory in Public Relations: Past, Present, and Future....Pages 327-347
Rhetorical Perspective and Public Relations: Meaning Matters....Pages 349-364
Reconsidering Strategic Corporate Social Responsibility: Public Relations and Ethical Engagement of Employees in a Global Economy....Pages 365-383
Linking Stakeholder Relationships and Corporate Reputation: A Public Relations Framework for Corporate Sustainability....Pages 385-396
Situating Science: Public Relations, Status, and Theoretical Trends....Pages 397-407
Globalization and Public Relations....Pages 409-425
Back Matter....Pages 427-454