Public Relations In The Networked Publics

Cover
Copyright information
Contents
List of Contributors
Scientific Advisory Committee
Introduction
Social Media Interaction and Digital Public Relations: The Example of Turkish Green Crescent Society
	Introduction
	1 Social Media and Digital Communication
	2 Social Media and the Changing Public Relations
	3 Digital Target Audiences and Relationship Methods
	4 Method
		4.1 Sample Selection and Implementation
		4.2 Findings and Interpretation
			4.2.1 Findings on Attention-Drawing and Curiosity-Arousing
			4.2.2 Findings with Supportive Content
			4.2.3 Findings on Critical Thinking
	5 Conclusion and Assessment
	References
Data Storytelling and Digital Visualization
	Introduction
	1 Storytelling from Ancient Times to Modern Age
	2 Digital Culture and Visual Storytelling
	3 Visual Form of Data Storytelling
	4 Basics of Data Storytelling
		4.1 Principles of Data Storytelling
	5 Types of Data Storytelling
		5.1 Magazine Style Data Storytelling
		5.2 Annotated Charts
		5.3 Flowcharts-Infographics
		5.4 Partitioned Poster
		5.5 Comics, Cartoons, and Animations
	6 Conclusion
	References
A Current and Capitalist Consumption Myth: Black Friday
	Introduction
	1 Consumption
	2 An Important Phenomenon in Consumption: Capitalism
	3 Media Factor in the Consumption Process
	4 A New Consumption Myth: Black Friday
	5 Analysis: The Black Friday Network on Twitter
		5.1 Method
	6 Findings
	7 Conclusion and Evaluation
	References
Unexpected Events in Health Institutions and Digital Public Relations
	Introduction
	1 The Structure of Healthcare Services and Unexpected Events
	2 Unexpected Events in Health Services and Corporate Communication
	3 The Use of Digital Media in Unexpected Events
	4 Conclusion
	References
Examining E-Complaints against Airline Companies in Terms of Public Relations
	Introduction
	1 Strategic Issue Management
	2 Issue Management Concerning Public Relations
	3 Method
	4 Findings
		4.1 Delay
		4.2 Broken Baggage Claim
		4.3 Incomplete/Late Reimbursement
		4.4 Gift Card/Coupon
		4.5 Staff Behavior
		4.6 Demand for Change or Readjustment on Ticket
		4.7 Flight Cancellation
		4.8 Being Late for the Flight
	5 Conclusion
	References
The Use of New Media for Digital Public Relations: The Case of Konya Universities
	Introduction
	1 Public Relations and Media
	2 Importance of Two-way Communication in Public Relations
	3 The Place and Importance of the New Media in the Public Relations Process
	4 Method
	5 Findings
	Conclusion
	References
The Use of Digital Storytelling as a Public Relations Tool for Corporate Reputation: The Sample of Tat Gida Farmer Stories
	Introduction
	1 The Concept of Storytelling
	2 Digital Storytelling
	3 Relationship between Public Relations and Digital Storytelling
	4 From Digital Stories to Corporate Reputation
	5 Method
	6 Findings
	Conclusion
	References
Independent and Nonverbal Postmodern Relationship Forms in the Network Age
	Introduction
	1 Health Myth
	2 The Hegemony of Vision and the Depth of Sound
	3 High-Enticaplosive Advertisements
	4 Transparent Nihilism or the End of Pleasure
	5 The Unbearable Lightness of Peeping, or Getting Caught in the Net
	6 Fi series as a Postmodern Life Trailer
	7 Discourse Analysis
	8 In Lieu of Conclusion
	References
Organizations’ use of Social Media from the Perspective of Dialogical Communication and Marketing-Oriented Public Relations
	1 Introduction
	2 Marketing-Oriented Public Relations
	3 Dialogical Communication and Public Relations
	4 Framework of the Study
		4.1 Finding Concerning the Use of Dialogical Principles in Social Media
		4.2 Finding about the Use of Dialogical Principles in Social Media for Marketing-Oriented Public Relations
	5 Conclusion and Evaluation
	References
How Twitter Was Used during the 2018 Presidential Election by the Candidates in Turkey Image Creation in the Context of Dramaturgy Theory1
	Introduction
	1 Definition of Self and Created Self-Image Presentation
	2 Presentation of Self in Social Media and Creating Images
	3 Use of Social Media in Political Communication
	4 Method
	5 Results
	6 Conclusion
	References
Social Media Presence of Banks in Terms of Public Relations: The Example of Ziraat Bank, Iş Bank, and Kuveyt Türk Participation Bank
	Introduction
	1 Public Relations in Banking Sector
	2 The Public Relations Need of Banks
	3 Twitter as a Social Media Tool of Banks for Public Relations
		3.1 Components of Twitter
		3.2 Benefits of Twitter for the Banks
	4 Method
	5 Findings
	6 Conclusion
	References
List of Figures
List of Tables
Authors