Public Relations for Asia

Front Matter....Pages i-xi
Front Matter....Pages 1-1
What is Public Relations?....Pages 3-5
Lessons from history....Pages 7-12
The structure of the PR industry....Pages 13-16
PR and integrated marketing communications....Pages 17-18
PR sectors and specialisms....Pages 19-30
The reputation of Public Relations....Pages 31-33
The Law and Public Relations....Pages 35-39
Public Relations ethics....Pages 41-48
The academic study of Public Relations....Pages 49-51
Front Matter....Pages 53-54
POSTAR, a PR planning aid....Pages 55-63
Objectives....Pages 65-67
Strategy....Pages 69-82
Methods....Pages 83-92
How to be creative....Pages 93-101
Tactics....Pages 103-105
Administration....Pages 107-114
Evaluating results....Pages 115-124
Crisis management....Pages 125-137
Creating a socially responsible image....Pages 139-142
Front Matter....Pages 143-143
Dealing with the media....Pages 145-152
Front Matter....Pages 143-143
Press releases....Pages 153-157
Writing feature articles and opinion pieces....Pages 159-160
How to call a journalist....Pages 161-163
Internal communications....Pages 165-171
How to make an effective speech or presentation....Pages 173-182
PR photography and images....Pages 183-185
How to plan and run events....Pages 187-190
PR skills in the online world....Pages 191-199
Front Matter....Pages 201-201
PR growth sectors....Pages 203-207
Factors influencing growth....Pages 209-217
Back Matter....Pages 219-233