Psychology of Gift-Giving: On the psychology of gift giving

Preface
Contents
1: Gift Giving: Joy, Duty and Frustration
	References
2: Gift and Counter-Gift: The Reciprocity Rule
	References
3: The Valuation of the Gift: The Recipient Decides, Not the Giver
	References
4: The Financial Value of the Gift: Can’t Buy Me Love?
	References
5: The Emotional Value of the Gift: Empathy, Surprise, Sacrifice
	References
6: Gifts as Information Media: What They Say About the Giver and the Relationship with the Recipient
	References
7: Gifts in Romantic Relationships: What Enhances and What Weakens the Relationship?
	References
8: Gifts to Different Recipients: Who Gets Anything at All and How Much?
	References
9: Difficult Givers and Recipients: Risk Reduction Strategies
	References
10: Cash Gifts and Vouchers: When Are They Taboo and When Are They Welcome?
	References
11: Handling Over and Receiving the Gift: The Moment of Truth
	References
12: Gifts and Gender: Santa Claus Is a Woman
	References
13: Gifts and Culture: What Applies Globally and What Regionally?
	References
Epilogue