Psychological Foundations of Attitudes

Content: 
SOCIAL PSYCHOLOGY, Page ii
Front Matter, Page iii
Copyright, Page iv
List of Contributors, Pages v-vi
Foreword, Page vii, LEON FESTINGER
Preface, Pages ix-xii, A.G. Greenwald, T.C. Brock, T.M. Ostrom
1 - The Emergence of Attitude Theory: 1930 — 1950, Pages 1-32, THOMAS M. OSTROM
2 - Social Behaviorism and Human Motivation: Principles of the Attitude-Reinforcer-Discriminative System, Pages 33-66, ARTHUR W. STAATS
3 - A Learning Theory Approach to Interpersonal Attitudes, Pages 67-88, ALBERT J. LOTT, BERNICE E. LOTT
4 - A “Spread of Effect” in Attitude Formation, Pages 89-107, RALPH L. ROSNOW
5 - An Extension of Hullian Learning Theory to Persuasive Communication, Pages 109-145, ROBERT FRANK WEISS
6 - Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change, Pages 147-170, ANTHONY G. GREENWALD
7 - Personality and Attitude Change: An Information-Processing Theory, Pages 171-196, WILLIAM J. MC GUIRE
8 - Attitudes as Self-Descriptions: Another Look at the Attitude-Behavior Link, Pages 197-215, DARYL J. BEM
9 - Psychological Perspective and Attitude Change, Pages 217-242, THOMAS M. OSTROM, HARRY S. UPSHAW
10 - Implications of Commodity Theory for Value Change, Pages 243-275, TIMOTHY C. BROCK
11 - Attitude Change from Threat to Attitudinal Freedom, Pages 277-296, JACK W. BREHM
12 - Attitude Change through Discrepant Action: A Functional Analysis, Pages 297-326, REUBEN M. BARON
13 - A Conflict-Theory Approach to Attitude Change and Decision Making, Pages 327-360, IRVING L. JANIS, LEON MANN
14 - On Defining Attitude and Attitude Theory, Pages 361-388, ANTHONY G. GREENWALD
ADDENDUM TO CHAPTER 2 (P. 56), Page 389
Author Index, Pages 391-397
Subject Index, Pages 398-407