Programming Social Applications: Building Viral Experiences with OpenSocial, OAuth, OpenID, and Distributed Web Frameworks

Content: Table of Contents
 Preface
 Audience
 Contents of This Book
 Using an Open Source Technology Stack
 Conventions Used in This Book
 Using Code Examples
 Safari® Books Online
 How to Contact Us
 Acknowledgments
 Chapter 1. Social Application Container Core Concepts
 What Is a Social Application Container?
 The User Profile
 User Friends and Connections
 The User Activity Stream
 Implementing Proprietary Versus Open Standards
 Proprietary Implementation
 Open Source Implementation
 Why This Book Covers Open Standards
 The Embedded Application: Building in a Black Box. Embedded Application SecurityCross-Site Scripting
 Same-Origin Policy and Older Browsers
 Drive-by Downloads
 Securing Applications
 The External Application: Integrating Social Data Outside the Container
 Application Views
 The Home View (Small View)
 The Profile View (Small View)
 The Canvas View (Large View)
 The Default View (Any View)
 Application Permission Concepts
 Client-Side Versus Server-Side Applications
 Using Template Systems for the Markup Layer
 Using a Blended Server and Client Environment
 Deferring the Loading of Noncritical Content
 When Good Applications Go Bad. The Portable Flash ApplicationThe Underdeveloped View
 The Copycat View Application
 The Oversharing Application
 The Unmonetized Application
 The Feed Application
 Application Model Case Studies
 Case Study: Friendship-Based Social Gaming
 Understanding user targeting
 Building a relevant graph in the game
 Allowing connections to interact with one another in the game
 Providing clear benefits for actions taken in a game
 Integrating social channels through email, notifications, and activities
 Monetizing through the sale of virtual goods
 Case Study: Product Sales Applications. It\'s not all about gamesTaking an old idea and making it new
 Opening up discussions to get and provide feedback
 Gifting a service
 Case Study: Location-Based Applications
 Meeting friends
 Providing badges and points
 Offering competition (mayorships and leaderboards)
 Location- and profile-based ad targeting
 Offering promotions through local businesses
 Quick-Start Tips
 Understand Your Audience
 Build Social Integration Points Early
 Build with Monetization in Mind
 Create Comprehensive Views That Play Off One Another
 Chapter 2. Mapping User Relationships with the Social Graph. The Online Social GraphApplying the Real-Life Social Graph Online
 Clustering Users Automatically
 Privacy and Security
 Establishing Trust
 Sharing Private User Data: Opt-in Versus Opt-out
 The Opt-in Sharing Model
 The Opt-out Sharing Model
 Understanding Relationship Models
 The Follower Model
 Example
 Privacy
 The Connection Model
 Example
 Privacy
 The Group Model
 Simple group model: User-defined groups
 Example
 Privacy
 Complex group model: Automatic clustering
 Example
 Privacy
 Relationships Versus Entities
 Building Social Relevance: Exploring the Facebook Social Graph.