Product Research: The Art and Science Behind Successful Product Launches

Front Matter....Pages i-xii
Front Matter....Pages 1-1
Improving Intuition in Product Development Decisions....Pages 3-16
Design Creativity Research....Pages 17-39
User Experience-Driven Wireless Services Development....Pages 41-65
Integrating Distributed Design Information in Decision-Based Design....Pages 67-90
Front Matter....Pages 92-92
The Mathematics of Prediction....Pages 93-111
An Exploratory Study of Simulated Decision-Making in Preliminary Vehicle Design....Pages 113-133
Dempster-Shafer Theory in the Analysis and Design of Uncertain Engineering Systems....Pages 135-160
Role of Robust Engineering in Product Development....Pages 161-176
Distributed Collaborative Designs: Challenges and Opportunities....Pages 179-198
Front Matter....Pages 178-178
Challenges in Integrating Voice of the Customer in Advanced Vehicle Development Process – A Practitioner’s Perspective....Pages 199-209
A Statistical Framework for Obtaining Weights in Multiple Criteria Evaluation of Voices of Customer....Pages 211-229
Text Mining of Internet Content: The Bridge Connecting Product Research with Customers in the Digital Era....Pages 231-242
Front Matter....Pages 258-258
A Combined QFD and Fuzzy Integer Programming Framework to Determine Attribute Levels for Conjoint Study....Pages 243-256
Project Risk Modelling and Assessment in New Product Development....Pages 259-269
Towards Prediction of Nonlinear and Nonstationary Evolution of Customer Preferences Using Local Markov Models....Pages 271-287
Two Period Product Choice Models for Commercial Vehicles....Pages 289-301
Back Matter....Pages 303-305