Process-based Strategic Planning

Front Matter....Pages i-xxii
Introduction....Pages 1-3
Front Matter....Pages 5-5
Strategies, strategic planning and success potentials....Pages 7-12
The development of strategic planning and its integration into strategic management....Pages 13-19
Assessment of strategies....Pages 21-26
Front Matter....Pages 27-27
Strategic documents as the result of strategic planning....Pages 29-39
The process of strategic planning....Pages 41-52
Adapting the process of strategic planning....Pages 53-63
Front Matter....Pages 65-66
Project planning....Pages 67-79
Strategic analysis....Pages 81-104
Front Matter....Pages 105-106
Defining the strategic businesses....Pages 107-121
Assessing relevant markets with the help of competitive intensity models....Pages 123-139
Determining strategic objectives with the help of portfolio methods....Pages 141-164
The corporate strategy development process....Pages 165-182
Front Matter....Pages 183-184
Generic business strategies....Pages 185-206
Specifying business strategies at the level of the market offer....Pages 207-224
Specifying business strategies at the level of resources....Pages 225-240
The business strategy development process....Pages 241-257
Front Matter....Pages 259-260
Defining the implementation measures....Pages 261-274
Final assessment of strategies and strategy implementation measures....Pages 275-289
Formulating and approving the strategic documents....Pages 291-295
Front Matter....Pages 259-260
Final remarks....Pages 297-297
Back Matter....Pages 299-316