Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

Front Matter....Pages i-lv
Key Influencers: Locating, Measuring, and Creating Programs to Influence Social Media Influencers....Pages 1-1
Evaluating Credence Service Quality: The Effects of Experience Service Failure and Trust....Pages 2-2
Perceived Control in Pricing and Service Strategies....Pages 3-3
Implications of Remote Service Delivery on Customer Relationship Management: A Qualitative Study in a B2B-Setting....Pages 4-4
Gift Card Meanings....Pages 5-5
The 80/20 Rule of Customer Loyalty: Examining the Role of Share of Wallet (SOW) as a Moderator of Affect- and Trust-Mediated Effects....Pages 6-6
Strategy Factors Associated with the Export Performance of Manufacturing Firms....Pages 7-11
The Influencing Factors of China’S Textiles and Apparel Exporting Prices: an Empirical Analysis Based on Panel Data....Pages 12-16
Reconceptualizing Consumer Perception of Relationship Quality: an Empirical Test of the Construct and its Nomological Validity....Pages 17-17
An Alternative Scale of Emotional Attachment....Pages 18-18
Examining the Construct Validity of the Lockwood Goal Orientation Scale....Pages 19-19
On the Consequences of Market Orientation....Pages 20-20
Dynamism Inside the MO Box: the Credibility of Market Information as A Key Factor in Market Orientation....Pages 21-21
Managing Marketing Employees for Superior Business Performance Through High-Involvement HRM Practices: Does Marketing Department Structure Matter?....Pages 22-22
Social Capital as A Micro-Level Origin of Organizational Capabilities....Pages 23-23
Engaging with the Enemy: Understanding Adversarial Stakeholder Processes and Outcomes....Pages 24-24
Deconstructing Research on Information Technology (IT) Capabilities: Implications for Marketing Strategy....Pages 25-25
Does CSR Influence the Taste of Chocolate?....Pages 26-29
Do Consumers Value Corporate Social Responsibility in an Economic Downturn?....Pages 30-30
Intention Attributions as a Mediator Between Corporate Social Responsibility Initiatives and Stakeholder Perception....Pages 31-31
Relational Trust and Firm Performance....Pages 32-32
Market Segmentation and Performance: A Critical Review of the Literature and a Reconceptualization as a Dynamic Capability....Pages 33-33
An Empirical Test of an Integrative Model of Consumer Trust in an E-Retailer....Pages 34-34
An Exploratory Investigation of Two Types of Browsers....Pages 35-35
Loyalty Programs Building Customer-Retailer Relationships: Role of Identity Salience....Pages 36-36
Self-Gifting: What Could This Mean For Me?....Pages 37-37
Uncertain Travel Environments And Risk Attitudes Scales....Pages 38-42
Do Investors Reward Car Manufacturers: Driving Customer Satisfaction?....Pages 43-43
Does Marketing Performance Drive Financial Performance?....Pages 44-44
Standing Out From The Crowd - Determinants Of Consumers’ Niche Orientation....Pages 45-45
Consumers’ Need for Uniqueness in the Workplace....Pages 46-46
Product Information Presented as Ratios and Consumer Processing Modes: can Analytical Processing Lead to More Biased Judgments for Certain Ratio Formats?....Pages 47-47
The Revelation of Wal-Mart’s Failure in China....Pages 48-48
The Endorsement Effect of Country Leaders on the Country Brand Equity....Pages 49-49
Do Price Comparison Website Practices Involve Ethical Problems? A Preliminary Assessment of the Practices of Price Comparison Websites and Their Operator(S)....Pages 50-50
Factors Inhibiting the Standardization of Global Channel Strategy....Pages 51-51
The Tension Between Business and Romance: A Qualitative Study in the Global Wine Industry....Pages 52-52
Parallel Imports Debate and Resource-Advantage Theory....Pages 53-53
Performance Impact of Integrated Downstream Supply Chain Partnerships: Mediating Role of Process Improvements....Pages 54-54
Convergence and Divergence in Meanings Among Actors in the Value Chain for Potatoes....Pages 55-59
Examining Project Management Through a Marketing Lens: a Literature Review and Research Agenda....Pages 60-64
Branded Spaces: Understanding the Connection between Architecture/Design and Services Marketing....Pages 65-69
How to Attract Prospective Students? on the Influence of Study Course Image on Behavioral Intentions....Pages 70-70
Are Business Students Learning What Businesses Need?....Pages 71-71
Service Learning Through NPOS: The New Service-Dominant Logic in Education?....Pages 72-72
Implementing an Older Innovation: Board Game Simulation in a Retail and Marketing Channels Course....Pages 73-73
Ethical and Environmental Product Sourcing: Additional Dimensions in Measuring Country-of-Origin Images....Pages 74-74
Corporate Social Responsibility: The Role of Governance....Pages 75-75
Consumer Misbehavior: The Dark Side of Brand Loyalty....Pages 76-76
Innovation and Commoditization: Asian Cross-Border Sourcing Practices....Pages 77-77
Corporate Hospitality: Benefits, Challenges & Approach in Financial Services....Pages 78-82
Having a Great Vacation and Blaming the Wines: an Attribution Theory Perspective on Consumer Attachments to Regional Brands....Pages 83-83
Personal Opinions and Beliefs as Determinants of Collegiate Football Consumption for Revered and Hated Teams....Pages 84-84
Creating Value through Prosumption: an Empirical Analysis of Diy Practice....Pages 85-85
Testing the Premise that Marketing Attitudes and Brand Orientation Correlate with Nonprofit Performance: Connecting Research and Practice....Pages 86-90
Mental Budgeting and Charitable Giving: Matching Motives with Budgets to Maximize Giving....Pages 91-91
Life is Good: An Exloration of Compassionate Marketing....Pages 92-92
Optimal Pricing in Tiered Markets....Pages 93-93
Method Variation in Calculating Perceived Change....Pages 94-94
The Impact of Strategic Characteristics, and Market Popential on Born Global Firms’ Choice of Entry Mode....Pages 95-95
The Persistence of Brand Value at Country, Industry and Firm Levels....Pages 96-96
The Role of Entrepreneurial Orientation in Overcoming Known and Unknown Barriers to Entry in Foreign Markets....Pages 97-97
Mental Account Matters in Planning C2C On-Line Resale: the Influnece of Endowment Effect....Pages 98-102
The Impact of Consumer Nostalgias and Self Concept on Brand Evaluations....Pages 103-103
Confidence in Ordinal Judgments: Role of Consumer Metacognition and Implications for Bayesian Updating....Pages 104-104
Assessing return on Marketing Contacts in B2B Market....Pages 105-105
Consideration-Set Restriction: How Limited Availability Affects Choice, Atisfaction, And Future Intentions....Pages 106-106
Acceptance of Remote Services: Long-Term Adoption of Interactive Services Among Business Customers....Pages 107-107
Marketing Education For Sustainability....Pages 108-108
A Comprehensive Approach To Brand Equity: Integrating Product And Corporate Brand Equity into Total Brand Equity Measurement....Pages 109-109
Employee Openness And Organizational Responsiveness: Examining Environmental Influences on Positive Employee Brand Behaviour....Pages 110-110
Critical Review as a Method of Inquiry: Issues and Implications....Pages 111-111
Researching The Structures and Processes of Collaborative Academic Networks....Pages 112-116
Antecedents To Pricing Strategy: Factors Driving The Selection Of Pricing Strategy For New Products or Services Of Technology-Based New Ventures....Pages 117-117
An Examination Of Price Evolution of Products During Market Diffusion Stages: a Case With Fine Arts....Pages 118-118
Addressing Social Problems Through Social Enterprise: The Role of Marketing....Pages 119-123
Towards an Integrated Strategic Sustainability Theoretical Model.....Pages 124-124
Dynamic Capabilities for Environmental Sustainability (DCES): Antecedents and Characteristics....Pages 125-125
The Relevance of Specific Corporate Associations Against Overall Corporate Image for Consumer Behavior....Pages 126-126
Developing, Harnessing and Managing “Creative” Marketing Organizations: The Role of Creative People, Creative Communities and Macro-Environmental Characteristics....Pages 127-127
An Assessment of Consumers’ Willingness to Patronize Foreign-Based Business Format Franchises: An Investigation in the Fast-Food Sector....Pages 128-140
The Affective and Cognitive Dimensions of Country Image: Perceptions of U.S. Products in Kuwait....Pages 141-141
Consumer Skepticism and Blogs: Implications for Marketing Communicators....Pages 142-142
Does Your Online Advertising Work for Every Consumer? Measuring Age-Related Advertising Effectiveness in an Internet Company....Pages 143-143
Political AD Portraits: A Visual Analysis of Constituents’ Reaction to Political Spoof ADS....Pages 144-144
Response-Based Segmentation in PLS Path Modeling: Application Of Fimix-Pls to American Customer Satisfaction Index Data....Pages 145-145
Market Segmentation: Validating a Qualitative Algorithm to Examine Stages of Consumer Involvement in Sport....Pages 146-146
A Scobit-Based Travel Mode Choice Model....Pages 147-151
An Examination of Value Equity in Event Service: The Moderating Role of Event Experience....Pages 152-155
Customer Co-Production and Service Innovation Characteristics: A Conceptual Argument....Pages 156-156
Trustworthiness of Service Providers: A Comparison of Alternative Models....Pages 157-157
These Times are Changing: My Teaching Philosophy and Passion Driven Approach....Pages 158-158
Effective Teaching: Perspectives and Insights....Pages 159-159
Subsistence Consumer Markets: A Third Revolution for Marketing Pedagogy....Pages 160-160
Traumatized Economies – and Marketing Paths to Recovery....Pages 161-163
Consumers’ Participation in the Online Communities: a Malaysian Context....Pages 164-168
Interactivity Quality and Consumer-Brand Relationship in Vitural Brand Communities....Pages 169-169
How Companies Implement Kam: a Four-Stage Model....Pages 170-174
Understanding Differences in Customer Willingness to Pay (WTP): Context Effects, Attribute Framing, and Perceptions of Fairness....Pages 175-175
Price Drops, and Price Unfairness Perceptions....Pages 176-176
Determining Fairness: a Cognitive Process of Price Fairness Situations....Pages 177-177
Consumer’s Inferences of Manipulative Intent in the Store Environment: the Effects of Atmospherics and Perceived Appropriateness....Pages 178-185
Conceptualizing Independent and Interdependent Effects on Luxury Consumption....Pages 186-186
Is All that Glitters Gold, Actually? Exploring Advertising Impact of Refined Premium Print....Pages 187-187
The Brand Scoring Project; an Academic and Practitioner Collaboration....Pages 188-188
Service Failure: Causal Attribution, Emotional Responses and Behavioral Outcomes....Pages 189-189
A Multilevel-Investigation of the Moderating Role of Personality Traits to Perform Service Recovery in Cambodia, Taiwan, and Sigapore....Pages 190-190
Creativity and Visual Complexity....Pages 191-191
The Moderating Effect of Creativity Through Interference on Recall and Global Judgments....Pages 192-192
Developing an Advertising Personal Nostalgia Intensity Scale....Pages 193-193
Under what Conditions does Trust Make a Consumer Re-Patronice or Even Stay Loyal to an E-Retailer?....Pages 194-194
A Study of Customer E-Loyalty: The Role of Mediators....Pages 195-195
What’s in Your Cart? Infleunce of Individual Differences on Product Class Specific Shopping....Pages 196-196
Religious Commitment and Muslim Consumers: A Model to Study the Consumer Decision Making Process....Pages 197-202
Influence of Modes of Acculturation on the Consumer Behavior of West African Immigrants in Canada....Pages 203-203
Consumer Loyalty among Immigrants: The Relationship among Ethnic Identity, Change-Seeking Tendency and Consumer Loyalty and the Mediating Role of Acculturation....Pages 204-204
Incorporating Social Marketing into an Introductory Marketing Course Curriculum: An Interdisciplinary Case Study....Pages 205-205
Promoting Student Learning with Online Videos: A Research Agenda....Pages 206-210
Second Best in Second Life: Teaching Marketing Cases in a Virtual World Environment....Pages 211-211
Applying Principles of Instructional Design to an Electronic Reverse Auction Negotiation Exercise....Pages 212-216
Influence of Ethical Climate on Commitment and Ethical Behavior: A Study among French Salespeople....Pages 217-221
Scales in JPSSM from 1980 to 2009: A Social Network Analysis....Pages 222-222
The Global Marketing and Consumption of Sport....Pages 223-224
An Empirical Study of Relationship Benefit-Based Drivers of Customer Assets in the Context of China: The Mediating Role of Relationship Quality....Pages 225-225
The Effect of Customer’s Greenness and Perceived Value on Loyalty in Industrial Relationships. The Role of Communication and Relationship Length....Pages 226-226
The Impact of Environmental Factors on Website Localization Decisions....Pages 227-227
Source Effects in Online Sales Situations: The Role of Avatar-Buyer (DIS)Similarity....Pages 228-228
Utilizing Web Sites to Provide Information and Build Relationships with Consumers....Pages 229-233
Distal Salesperson-Supervisor Relationships: A Conceptual Integration of Self-Determination, Leadership, and Communication Theories....Pages 234-234
The Indirect Effect of Advertising Perceptions on Salesperson Effort and Performance....Pages 235-235
The Relationship Between Job Liking, Selling Skills, and Empowerment of Retail Salespeople and their Affective Organizational Commitment....Pages 236-236
Does Satisfaction Lead to Loyalty? An Attributional Theory Approach....Pages 237-237
Soft and Hard Benefits of Loyalty Programs and Loyalty Outcomes....Pages 238-238
Solution Orientation: Theoretical Frameworks, Practical Applications and Challenges....Pages 239-239
Choice Between Pleasure and Function: A Cross-Cultural Perspective....Pages 240-240
Regulatory Fit with the Benefit Level of a Goal-Vehicle and Fit with the Goal: Their Combined Influence on Purchase Behavior....Pages 241-241
Marketing Profits as a New Profitability Metric Based on Lead Products: Comparison with Accounting Profits and Implications for Retailers....Pages 242-242
Interconnected Operant Resources and Market Performance: The Retailers’ Perspective....Pages 243-243
Retail Free-Riding: The Case of the Wallpaper Industry....Pages 244-244
Consumer Understanding and Use of Numeric Information in Product Claims....Pages 245-245
Warranty and Price as Quality Signals: The Effect of Signal Consistency/Inconsistency and Signal Unexpectedness on Product Perception....Pages 246-246
Closer than you Think: Outshopping Intentions and the Perceptions of Distance....Pages 247-247
Dimensions Of Commitment in the Relationship Development Process: An Exploratory Study....Pages 248-248
The Impact of Servitization on Selling....Pages 249-253
Knowledge Transfer from Experts to Novices: A Causal Attribution Approach....Pages 254-254
Impact of CRM on sales Performance for virtual sales professionals....Pages 255-255
Why do they Use Social Networking Site: Social Capital and Transaction Cost Perspectives....Pages 256-256
Social Networking as a Marketing Tool....Pages 257-261
Consumer E-Commerce Dissonance: Innovating without Alienating Before Information Overload....Pages 262-262
Intrinsic, Prime, and Individual Influences on Contextual Design Fluency....Pages 263-263
A Systematic Review of NPD Alliances: Themes, Central Issues, Theoretical Foundations, and Research Agenda....Pages 264-264
Skin Tone in Advertising: an Exploratory Study of the Factors Influencing Advertising Effectiveness....Pages 265-265
Influencing Consumer Perceptions of a Social Issue: an Experiment on the Effects of Message Sidedness and Inward/Outward Focus on Consumer Attitudes Toward Genetically Modified Foods.....Pages 266-266
The Impact of Unique Attribute Information on the Evaluation of Branded Products....Pages 267-267
Measuring Collective Cognition in Online Conversations....Pages 268-268
The Moderating Roles of Perceived Risks and Social Influences with Regard to the Effects of Consumers’ Perceived Value and Online Purchasing....Pages 269-273
An Investigation into those who Pass Along Viral Marketing Messages....Pages 274-274
Rewards, Can They be Used to Help the Coordination of Sales and Makreting Activities?....Pages 275-275
Designing Sales Contests in Call Centers: Understand Telemarketers’ Preferences and Recommendations for Compensation....Pages 276-280
Perceptions of Sales Pressure: A Qualitative Study....Pages 281-281
Examining the Relationship Between Branding a Place and Sustainable Development....Pages 282-282
How do Limited Editions Work in FMCG Context....Pages 283-283
How Consumer Relevance Creates Brand Value....Pages 284-288
Internet-Based Surveys: Methodological Issues....Pages 289-289
Balanced Innovations in New Product Development: Sunny Faces, Sunny Technology....Pages 290-290
The Impact of Halal Endorsements on Purchase Intent of Non-Muslim Consumers....Pages 291-291
Cross-Border Shopping: Mexican Shoppers in the US and American Shoppers in Mexico....Pages 292-292
Exploring the Quality of Life and Luxury Goods Consumption From A Middle Eastern Perspective....Pages 293-293
The Academic Career Stages in 2010: Insights and Observations....Pages 294-294
Making the Transition From Student to Salesperson: A Role Identity Approach....Pages 295-295
Characteristics That Enhance Training Effectiveness in Implementing Technological Change in Sales Strategy....Pages 296-296
Impact of Goal Orientation on Salespeople’s Adaptive Selling: the Mediating Effect of Perceived Sales Force Obsolescence....Pages 297-297
When the Going Gets Tough, the Tough Get Dynamic: How Key Account Managers Use Adaptive Behavior in the Management of Conflicts....Pages 298-302
Service Quality on Internet Banking....Pages 303-307
Consumer Boycotts Through the Internet....Pages 308-310
Remote Service Delivery and Relationship Management: Results of A Qualitative Study in A B2B-Setting....Pages 311-311
Neglected Success Factors Of Tv-Sponsorship....Pages 312-312
The Celebrity ‘Spokesorganization’....Pages 313-313
Global Vs. Local Brand Positioning Strategies: the Moderating Effect Of Belief in Global Citizenship....Pages 314-314
A Portfolio Approach to Sponsorship Alliances: Challenging Unilateral Brand Spillover Effects....Pages 315-315
Celebrity Branded Products: an Exploratory Investigation Into Consumer Purchase Motivation and General Attitudes Toward the Brand....Pages 316-316
Conversation Beyond the Classroom: Social Media and Marketing Education....Pages 317-317
Consumers’ Knowledge Of Alcohol Consumption and its Implications on Public Policy....Pages 318-318
Teleology From Complexity Sciences in Business Ethics: Formative, Rationalist or Transformative?....Pages 319-319
Cpsc, Product-Harm Crisis, and Product Recalls: an Exploratory Study....Pages 320-320
The Effects of Extrinsic Cues and Product Involvement Toward Willingness to Buy Non-Deceptive Counterfeit Branded Products: the Case Study Of Indonesian Consumers....Pages 321-329
Investigation of Antecedents of Purchase Intention Toward Counterfeits – Implications From Culturally Diverse Countries....Pages 330-330
What Factors Influence Consumers to buy or Rent Dvds? the Role of Consumer Perceptions and Implications to Movie Studios....Pages 331-331
Crazy Little Thing Called Love: a Consumer-Retailer Relationship....Pages 332-332
Conceptualising Customer-Perceived Value in the Online Context....Pages 333-333
Perceived Credibility of Online Consumer Reviews: an Investigation Across Three Service Categories....Pages 334-334
Brands as Hyper-Organic Beings — Introducing a Sociological Gestalt To Brand Metaphor Discourse....Pages 335-335
Brand Orientation: Antecedents and Consequences....Pages 336-336
In-Forming the Iphone: Sequence and Frequency of Technological Transmutations as Reflected in the Collective Media....Pages 337-337
Success in Multichannel Retailing Using the Internet: an Exploratory Analysis....Pages 338-338
The Role of B2B Virtual Trade Shows and Their Effect on Show Performance....Pages 339-339
Chinese-Americans’ Acculturation and Unhealthy Fast-Food Preferences....Pages 340-340
The Effect of Improvisation on Market Orientation: Case Studies of Small-Medium Sized Firms....Pages 341-341
Market Performance Influenced by Miles & Snow’s Typologies, with Narver & Slater’s Market Orientation and Hrebiniak & Joyce’s Organizational Adaptation as Moderators....Pages 342-342
Investigating the Customers’ Loyalty to Technology-Based Self-Service Coupons....Pages 343-343