Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference

Front Matter....Pages i-xliii
An Ethical Perspective on Sustainable Business Practices....Pages 1-1
Attributions of Authenticity: Employee Perceptions of Corporate Social Responsibility Programs....Pages 2-2
Comparing Codes of Ethics Among the Top Companies in Australia, Canada and the USA....Pages 3-3
Definitions, Theories, Drivers and Managerial Implications: Grounding Global Strategic Sustainability....Pages 4-4
Motivating Pro-Environmental Behaviors: Utility of the Decisional Balance Scale, Self-Efficacy and Reactance....Pages 5-5
Empirical Investigation of Data Quality and Validity of Cognitive Valence and Content of Thoughts: Trained Independent Raters Versus Trained Original Respondents....Pages 6-6
Empirical Agreement Between Formative and Reflective Measurement Models: A Monte-Carlo Analysis....Pages 7-7
Determining the Number of Segments in Fimix-Pls....Pages 8-8
The Performance Implications of Market-Based Assets and Innovation Capabilities....Pages 9-13
Exploring US Consumers Understanding of Carbon Offsets....Pages 14-18
Consumer Acceptance of Renewable Energies – Target Group Segmentation Based on the Classification of Private end Users into Lifestyle Typologies in Germany....Pages 19-19
Who Cares About a Fair Trade Label? on The Impact of Consumer Attitudes on Brand Relevance of Fair Trade Products....Pages 20-20
The Network Effects of Product Portoflio Characteristics on Parent Brand Equity....Pages 21-21
Nonprofit Brands: The Importance of Brand Image in Charitable Giving....Pages 22-22
A Comparison of Selected Reputation Measures’ Convergent and Criterion Validity....Pages 23-23
The Value of Corporate Reputation for Shareholders: Evidence from Germany for DAX 30 Companies....Pages 24-24
Charting Chatter: What Consumer Generated Advertising Seems to be Saying About Brand Personality....Pages 25-25
The Effect of Complaint Handling on Consumer Word-Of-Mouth: Assessing Difference Between Wom Givers and Receivers....Pages 26-26
Facilitating the Development of Firm-Customer Relationships in Online Retailing Contexts Through Virtual Community Cultivation....Pages 27-27
Linking Brand Equity to Organizational Outcomes....Pages 28-28
The Feeling of Regret in Ebay Auctions: The Role of Snipers....Pages 29-29
Is Market Segmentation Dead? A Conceptual Model of the Effect of Segmentation Choices on Marketing Performance....Pages 30-30
Market-Oriented Search in Differentiated Industries....Pages 31-31
Core Business Processes Link Market Orientation and Business Performance....Pages 32-36
A Step Forward Toward Discernment of Co-Branding Strategy....Pages 37-37
Attribute Alignability and Value Relevance in a Late Entrant Strategy....Pages 38-38
Multiple Brand Alliances: A Portfolio Diversification Perspective....Pages 39-39
New Thoughts on Brand Disposal Strategies of Multinational Firms....Pages 40-40
Connecting with Customers: The Effects of Cultural Differences on Service Encounters....Pages 41-41
From Sentiment Towards Advertising to Materialism and Vanity: An Assessment from the Middle Eastern Perspective....Pages 42-42
An Expanded Model of Consumer Evaluations of Live Musical Performance: Antecedents and Behavioral Outcomes....Pages 43-43
Real-Time Service Encounters and Customer Satisfaction: Online Monitoring of Core Service Delivery....Pages 44-48
Market Performance Influenced by Miles & Snow’s Business Typologies, with Narver & Slater’s Market Orientation and Hrebiniak & Joyce’s Organizational Adaptation as Moderators....Pages 49-53
The Marketing Effect on the Firm Value....Pages 54-58
The Economic Side of Relationship Marketing....Pages 59-59
Collaborative Communication, Interaction Orientation, Marketing Capabilities and Core Processes Performance....Pages 60-60
What Drives Competitors to Cooperate?: Antecedents of Collective Marketing Coopetition....Pages 61-61
True or False? a Study of Falsehoods in Market Intelligence Dissemination Within Organizations....Pages 62-62
Caricatures, Cartoons, Spoofs and Satires: Political Brands as Butts....Pages 63-63
Corporate Branding in South Africa....Pages 64-64
Reducing Ecological Footprints Through Individual Social Responsibility: A Consumer Perspective....Pages 65-65
Investigating the Customers’ Loyalty to Technology-Based Self-Service Coupons....Pages 66-66
A Review and Update of the Classification of Goods System: A Customer Involvement System....Pages 67-67
Opening Channels of Thought: Understanding the Value of Place....Pages 68-68
Towards an Informed Choice: Education on the World Market....Pages 69-69
Marketing Issues in the Private Tertiary Education: The Case of Cyprus....Pages 70-70
What do Companies in Iceland Need to do In Order to Succeed Following the Collapse of the Economy of That Small Country?....Pages 71-75
Customer Value in Business Markets – A Research Summary and Proposal for an Extension....Pages 76-80
Buyer-Selling Firm Relationship and Gender as a Moderating Effect....Pages 81-81
Crouching Economy, Hidden Strategy: Goals and Priorities in Global Sourcing....Pages 82-86
The Relationship Exchange in Chinese Business-To-Business Marketing....Pages 87-87
Doing Business as Usual Wouldn’t Cut it Anymore: Gender Identity and Consumers’ Brand Perceptions....Pages 88-88
Re-Focusing the Domain of the Marketing Discipline in a Managerially-Relevant Way....Pages 89-89
Life Sciences Marketing: Benefit-Based Segmentation of Functional Food Markets....Pages 90-90
Integrated Cognitive Model Incorporating Means-End Chains, Marketing Audit and Resource-Based View....Pages 91-91
Brand Interdependency Versus Brand Dependency: A Maslow’s Self-Actualization Perspective....Pages 92-96
Brand Community Participation....Pages 97-97
How do They Really Help? An Empirical Tudy of the Role of Different Information Sources in Building Brand Trust....Pages 98-98
A Mixture Model to Estimate Customer Value for E-Services....Pages 99-103
Linking Service and Innovation Processes on the Internet: A Framework for Customer-Firm Constellations in Electronic Networks....Pages 104-104
Service Quality in the Iranian Cellular Telecommunications Market....Pages 105-109
Effects of Adaptive Selling Behavior and Customer Orientation on Performance: An Empirical Analysis of Pharmaceutical Salespeople in an Emerging Market....Pages 110-110
What Sales People do: Observations of Successful Behaviors in Live Sales Meetings....Pages 111-115
An Introduction of Dominance Analysis in the Personal Selling Context....Pages 116-116
The Influence of Sales Control Systems on Salespeople’s Adaptive Knowledge, Selling Behaviors and Sales Performance: An Investigation of Individual and Contextual Effects....Pages 117-117
Political Risk: Literature Review....Pages 118-122
Adapting to Adaptive Behavior: Dealing with the Intellectual Property Laws of the Russian Federation: 1992-2008....Pages 123-127
Does User-Friendly Always Matter? The Moderating Role of Temporal Distance and Information Asymmetry....Pages 128-128
Decomposing the Effect of Information Technology Tools on New Product Quality and New Product Market Performance: A Phase-Based Analysis....Pages 129-129
Strategic Pricing Decisions as Cornerstones for Successful Marketing Management: An Empirical Study on Technology-Based SMEs....Pages 130-130
The Joint Influences of Interaction and Entrepreneurial Orientatoin on Product Innovation....Pages 131-131
The Drivers and Implications of Fast Track New Product Development....Pages 132-132
Key Determinants of Retail Internationalization: An Institutional Theory Approach....Pages 133-133
A Conceptual Model for Retailer-Vendor Strategic Partnerships....Pages 134-134
Impact of Malls on Small Retailers....Pages 135-138
Traits Versus States: How Consumption Affects our Sense of Self....Pages 139-139
The Effects of Self-Congruency and Product Type on the Purchase Intention of Real Versus Virtual Products....Pages 140-140
The Role of Self-Concept Brand Image Congruity in Consumers’ Attitudinal Formation and Attitudinal Brand Loyalty: A View From Utilitarian and Hedonic Product Brands....Pages 141-141
Discriminatory Choice Factors in University Selection: A South African Perspective of Different Ethnic Groups....Pages 142-142
Cause-Related Marketing in South Africa: The Influence of Structural Campaign Elements....Pages 143-147
A Sales Perspective on Service Dominant Logic....Pages 148-148
A Roadmap of Soa-Based Framework for Internet-Enabled CRM....Pages 149-153
Buyer Organization Mapping: New CRM Tool for Salespeople....Pages 154-154
Interrelations of Advertising Channels—An Empirical Study on Online Purchase Behavior....Pages 155-155
Tailoring Advertisements for The Generation 50+: The Role of Activity and Modesty for Self-Verification....Pages 156-160
Beyond Sentry and Seeker: A New Look at Consumer Coping Behaviors With Interpersonal Marketing Persuasion....Pages 161-161
The Effects of Social Norms on Consumers’ Responses to Mobile Advertising....Pages 162-166
A Typology of Channel Organizations....Pages 167-167
Distribution Strategies for Enhanced Channel Partner Performance....Pages 168-172
My Product, My Self: Self-Presentation Concerns in Product Evaluation....Pages 173-173
Affect-Regulation Through Nostalgia-Shopping....Pages 174-174
The Effect of Goal Activation on the Evaluation of Hybrid Products: The Role of Category Familiarity in the Dilution of the Means-Goal Association....Pages 175-175
Relational Confusion....Pages 176-176
Studying Customer Value of Social Network Services....Pages 177-177
Satisfaction – Loyalty: It’s Not That Simple....Pages 178-178
Effects of Service Quality, Trust, and Perceived Value on Customer Loyalty: The Case of Mobile Subscribers....Pages 179-179
The Role of Mass Media and Marketing Communication in Consumer Ethnocentrism: A Study from the Russian Market....Pages 180-180
Sales Managers’ Learning Orientation, Salespeople Goal Orientation and Overall Organizational Performance....Pages 181-181
Field Sales Management Control Systems: Influence on Salespersons’ Psychological and Behavioral Responses....Pages 182-182
The Impact of Change in the Sales Process on Sales Performance: A Multi-Level Analysis....Pages 183-183
A Mission of Civic Engagement: The Evolution of a Service Learning Project in Marketing....Pages 184-184
Developing Alternative Measures for Service Quality in Higher Education: Empirical Evidence from the School of Physical Education and Sports Sciences....Pages 185-185
The Growth of Global Exposure in MBA Programs....Pages 186-186
Creative Leaders’ Views on Managing Advertising Creation....Pages 187-187
The Effects of Spokesperson Accent on Attitude Toward Advertising and Brand: A Hedonic Versus Utilitarian Perspective....Pages 188-188
Should Charitable Organizations Evoke Personal Nostalgia?: Effect of Nostalgic Appeals on Donation Intentions.....Pages 189-189
Does Taboo Advertising Help Getting Consumers’ Attention and Enhancing Memory?....Pages 190-190
Adoption of Online Direct Sales Channel by Small and Medium-Sized Enterprises....Pages 191-191
The Role of Eservice Quality: A Web2Store Shopping Perspective....Pages 192-192
Marketing Behavior Analysis of Digital Printing Channels....Pages 193-193
Price Information Search and Bargaining Behaviors: A Simultaneous Examination of their Relationships and Antecedents....Pages 194-194
The Effects of Store Environment on Shopping Behavior: New Insights Through the Concepts of Perceived Control and Motivational Orientations....Pages 195-202
Is Variety the Spice of Life? Mediating Factor Between Knoweldge and Unmet Needs....Pages 203-203
Organizational Investments in Social Capital, Managerial Coaching and Service Employee Performance....Pages 204-204
Linking HRM Practices and Service Employee Perceptions of Job Satisfaction to Perform Service Quality for Customers in Cambodia....Pages 205-209
Managing the Employee-Customer Relationship for Service Advantage: A Value-based Market Orientation Approach....Pages 210-210
Customers’ Service Evaluation: Antecedent Effects of Employees’ Customer Orientation and Service Orientation Behaviors....Pages 211-211
Strategic Proactive or Tactic Reactive? ---A Typology Portrait of Chinese Exporters by Export Motives....Pages 212-212
Global Account Management Coordination: Account Selection, Performance Measurement, and Boundary Conditions....Pages 213-213
Relevance of Corporate Branding to Employee Loyalty: A Cross Country Study....Pages 214-214
The Capability Antecedents and Performance Effects of Exploration and Exploitation Alliances....Pages 215-219
How Competitive are we? An Assessment of Knowledge Management in the Caribbean....Pages 220-220
Modeling the Impact of Salesperson Attitudes, Perceived Norms, and Behavioral Intentions on the Growth Trajectory of New Products....Pages 221-221
New Product Creativity Orientation: Conceptualization of Consumer’s View of New Product Creativty....Pages 222-222
Investigating the Moderation Effect of Opinion Leadership on Leading-Edge Users’ Innovativeness....Pages 223-223
Promotion Versus Prevention Approaches in Safe Driving Campaigns....Pages 224-224
Differences in Regulatory Fit Effects on Cognitions and Behavior When Marketing Messages Pertain to Personally Relevant Issues: The Role Of Personal Relevance....Pages 225-225
Regulatory Focus and Alternate Processing Conditons: Attribute Importance Versus Attribute Ease of Imaginability....Pages 226-229
Customers as Publics: Contemporary Service Research from a Public Relations Perspective....Pages 230-230
Modeling Soft Drink Buyers’ Preferences for Stimulant Beverages: Empirical Evidence from an Emerging Market....Pages 231-231
A Study of Outshopping Determinants: Mediating Effect of Shopping Enjoyment....Pages 232-232
Customer Value Perceptions in Global Business Markets: Exploring the Strategic Potential for Standardization....Pages 233-233
Re-Engineering a Reverse Supply Chain for Product Returns Services....Pages 234-238
Transparency of Scm-Ethics....Pages 239-239
Developing New Services in Commonwealth Countries: A Cross-National Comparison....Pages 240-240
The Moderating Effect of Self Directed Learning (SDL) Environment on the Relationship Between Boredom Proneness and Performance....Pages 241-241