Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Front Matter....Pages i-xlvi
Analyzing Brand Communities: Structure and Behavior....Pages 1-1
Struggling for Control: How Members of an Online Community Work Together for Independent Goals....Pages 2-2
Consumers on a Mission: A Qualitative Study of an Ongoing Consumer Boycott....Pages 3-3
Reconceptualizing and Validating the SEC Framework for Understanding Consumers’ Product Evaluations....Pages 4-8
Dynamic Perspective of Service Experience: A Review of the Literature....Pages 9-13
First-Time and Repeat Visitors: What Makes a Satisfying Museum Experience?....Pages 14-20
Perceptions of Value in Complaint Handling Service Encounters....Pages 21-21
The Effects of Sponsorship Portfolio on Consumer Associations of the Sponsor Brand....Pages 22-22
An Investigation into the Sponsorship Effects on Attitudes and Behavior of Rival Fans....Pages 23-30
Negative Effects in Sponsorships: An Empirical Investigation....Pages 31-31
Factors Influencing the Validity of Measuring Willingness-to-Pay with Choice-Based Conjoint Analysis....Pages 32-32
The Effect of a Status Cue on Personally Initiated Self-Administered Surveys....Pages 33-33
A Systematic Procedure of Understanding Consumer Decision Making....Pages 34-34
Identifying the Drivers of Corporate Reputations – In Search of a Convincing Approach....Pages 35-35
Exploring Brand Equity Differences Between Utilitarian and Hedonic Products....Pages 36-36
Does Emotional Attachment to a Parent Brand Protect Brand Extensions from Negative Word-of-Mouth?....Pages 37-37
Removing the Product but Retaining the Customer: How to Manage Customer Reactions to Product Eliminations....Pages 38-38
Supply Chain Management Ethics....Pages 39-39
Supply Chain Management Practices in Indian Electronics Industry....Pages 40-44
Exploring the Potential Effects of Time Pressure in Supply Chain Relationships....Pages 45-45
Conceptualizing Effects of Cultural Web Site Adaptation on Consumers’ Online Trust....Pages 46-46
Dogmatism and Online Consumption: Examining the Moderating Role of Trust and Value of Exchange Outcome....Pages 47-47
Dynamic Online Trust....Pages 48-48
Investigating Strategy Use for a Single Choice Decision....Pages 49-52
Consumer Decision Making for Sequential Experiential Products: Does the Product Serial Position Matter?....Pages 53-53
Design Dominates Function....Pages 54-54
Customer - Supplier Perspective of the Antecedents and Value Outcomes of Business Relationships....Pages 55-66
Modeling the Buying Center Influence: Value Creation in Buyer-Seller Relationships....Pages 67-67
A Three-Dimensional Customer Commitment Model: Its Impact on Relational Outcomes....Pages 68-68
Perspective on Sales Training, Past, Present and Future....Pages 69-69
Emotional Intelligence: A Diagnostic Scale Optimized for Sales Force Selection And Development....Pages 70-70
Linguistic Stereotyping in Call Centers....Pages 71-75
The Co-Creation and Co-Destruction of Value Through Language: An Analysis of University Service Provision to Industry Within Shifting Paradigms....Pages 76-76
Towards Understanding Intention to Purchase Online Music Downloads: A South African Survey....Pages 77-77
Independent Musicians’ Needs for and Satisfaction with Business Services from External Providers: An Empirical Study....Pages 78-78
The Influence of Media Exposure on Materialism, Fashion Innovativeness and Cognitive Age: A Multi-Country Study....Pages 79-79
The Impact of Consumer Animosity on Country-of-Origin Effect: The Evidence from the Political Event of Chinese Opposing Japan’s Un Bid....Pages 80-80
Exploring New Dimensions of Animosity in Country Dyads through Three Case Studies: Pakistan vs India, Korea vs Japan, and Australia vs France....Pages 81-81
Toward a Service-Dominant Logic for International Marketing....Pages 82-82
Does Marketing Suffer from Myopic Investment Behavior?....Pages 83-83
Responsible Marketing Strategies: New Challenges and Opportunities....Pages 84-84
Controlling the Odds: Skill or Conceit?....Pages 85-85
Conspicuous Consumption of Branded Accessories....Pages 86-86
Tobacco Purchase and Consumption by Smokers Intending to Quit....Pages 87-91
The Role of Public Commitment as a Motivator for Weight-Loss....Pages 92-92
Relationship Quality in the Selling of Financial Services: Friends, Good and Bad Customers....Pages 93-93
Why Customers Stay in Relationships: The Lock-in Factors....Pages 94-94
Exploring the Dimensions of Customer Perceived Value of General Insurance: A Cross-Sectional Study in the Uae....Pages 95-99
Perceived Consumer Satisfaction with Service Quality: Testing Moderation Effects....Pages 100-102
Applying Recognition of Emotions in Speech to Extend the Impact of Brand Slogan Research....Pages 103-103
Attitude Toward Advertising: An Exploratory Study of the New Generation Consumers in Bangladesh....Pages 104-108
Gender and Personality Drivers of Consumer Mixed Emotional Response....Pages 109-109
The Influence of Salesperson Customer Orientation, Adaptive Selling, and Interpersonal Listening on Consulting Effectiveness....Pages 110-110
The Role of the Sales Employee in Securing Business Customers’ Satisfaction: A Multilevel Study....Pages 111-111
The Antecedents of Interpersonal Trust in Sales and Service Relationships: A Review and Recommendations for Future Research....Pages 112-112
Investigating and Asserting the Influence of the Sales Force on the Prevention of Customers’ Late Payment....Pages 113-113
Brand Stress and How Consumers Cope with it? An Exploratory Analysis....Pages 114-114
Reconciling the Paradoxical Nature of Violent Advertisements: A Thematic Analysis....Pages 115-115
Consumers’ Responses to Advocacy Advertising: Sympathy, Empathy, and Attitudes....Pages 116-116
Consumer Reaction to Gasoline Price Increase – Price and Environmental Consciousness....Pages 117-117
Effects of Self Congruity and Functional Congruity on Brand Trust: Relative Review and a Research Model....Pages 118-118
Consumer-Based Brand Equity: A Reserch Synthesis and Direction....Pages 119-123
Semantic Networks of Strong and Weak Brands....Pages 124-124
Effects of Product Assortment on Consumers’ Brand Preference in Retailing....Pages 125-125
When firm Unethical Behavior gets in the way of Consumer – Brand Relationships....Pages 126-126
Customer Metrics for the Boardroom - what we can Learn and Unlearn from Finance?....Pages 127-127
Brand Valuation – Comparison of two Valuation Methods....Pages 128-132
A Continuous Payment Customer Migration Model with Periodicity....Pages 133-133
Marketing to Emerging Markets: Is it Different?, Challenges for the Marketing Manager and Scholar....Pages 134-134
Brand Authenticity: The Role of Stability and Rarity....Pages 135-135
Is this Ready-to-wear Collection a Success? the Outlook of International High Fashion Brands on Performance....Pages 136-136
What Leads A Frontline Customer-Contact Employee to Engage in Service Sabotage?....Pages 137-137
An Analysis of Customer-Based University Reputation and Reputational Consequences....Pages 138-142
Church Marketing: An Investigation of the Role of Market Orientation in Church Participation....Pages 143-147
The Restaurant Personality Scale....Pages 148-148
Antecedents and Consequences of Customer Confusion in Service-to-Business Markets....Pages 149-149
2008 AMS Outstanding Marketing Teacher Award....Pages 150-150
2008 AMS Outstanding Marketing Teacher Award: Teaching Philosophy....Pages 151-151
2008 AMS Outstanding Marketing Teacher Award: A Few Thoughts and Observations....Pages 152-152
The Effect of Counterfactual Thinking On Behavioral Intentions: The Role of Goal Strength....Pages 153-153
Food for Thought: The Impact of Counterfactual Thinking on the Use of Nutrition Information....Pages 154-154
Leader Focused Search: Influence of a Tentative Preference on Information Selection....Pages 155-155
Plural Governance in Industrial Purchasing: An Exploratory Study of Combinations in Actual Use....Pages 156-156
Inter-Organizational Governance in Uncertain Environments: Does Trust Matter?....Pages 157-157
Making more Foreign or Domestic Friends: The Sales Impact of a Firm’s Alliance Portfolio Cultural Diversity and Country Experience....Pages 158-158
Striking the Balance Between Global Synergies and Local Responsiveness in International Marketing....Pages 159-160
Managing Channel Coordination: Modeling the Effects of Dominant Retailers’ Power on Quantiy Discounts....Pages 161-161
The Marketing Ripple in Supply Chains....Pages 162-162
A Conceptual Framework of the Impact of the Impact of Interorganizational Relationship Factors on the New Service Development Offerings of Third Party Logistics Providers....Pages 163-163
Managing Channel Conflict in the age of E-Commerce: External and Internal Factors....Pages 164-164
How Consumers Cope with Buying Counterfeits: Effects of Dissonance Reduction Strategies....Pages 165-165
Understanding Motivations to Purchase Counterfeit Items in China....Pages 166-166
Demystifying Counterfeit Purchase Behavior: Towards a Comprehensive Conceptual Framework....Pages 167-167
Developing New Services with the Collaboration of Global Customers....Pages 168-168
Performance in Internationalization of Service Firms: The Case of Computer-Related Services Sector....Pages 169-174
Complaint Intention of Dissatisfied Customers: The Moderating Role of Affective Commitment and Complaint Barriers....Pages 175-175
How Consumers are Searching: The Importance of the Internet to the Healthcare Industry....Pages 176-176
National Innovativeness: The Effect of the Environment on Product Adoption....Pages 177-177
Examining Flows of Design Information in New Product Development: The Moderating Role of Creativity....Pages 178-178
Product Development for Emerging Markets: Towards a Framework for Integrating Contextual Information Into the Design Process....Pages 179-183
Navigating the ‘Valley of Death’: an Investigation of Which Marketing Competencies Lead Toward Successful Technology Commercialization....Pages 184-184
Marketing, Innovation and Economic Growth....Pages 185-185
The Role of Technology in Serving the Needs of Base-of-the-Pyramid Markets....Pages 186-186
Understanding Downsizing from the Customers’ Perspective: The Role of Customer Uncertainty and Downsizing Communication....Pages 187-187
Exploring the Causal Structure Between Perceived Corporate Reputation and Consumer Satisfaction – an Experimental Investigation....Pages 188-188
Customer Value Creation: Some Empirical Evidence from Market-Oriented Firms....Pages 189-189
Emerging Opportunities for Teaching and Research in Virtual Worlds....Pages 190-190
An Empirical Investigation of Gender Identity on Consumers’ Product and Brand Perceptions....Pages 191-191
Assurance of Learning: Analysis of a Marketing Core Concepts Exam....Pages 192-192
Being the Victim: Retail Crime and Loss Prevention....Pages 193-193
Managed Care “Sicko” / Profits so-so....Pages 194-194
Consumer Brand Equity, Perception, Website Trust and Behavioral Intention in Relational Model....Pages 195-195
Differences in mood Behavior on Club Vacations: the Impact of Vacationer’s and Holiday’s Attributes....Pages 196-196
Challenging First year Marketing Students Using a Tournament Style Competition....Pages 197-197
Supplier Orientation: Expanding the Conceptual Scope of Market Orientation....Pages 198-198
The Individual Barriers to Internal Integration of Marketing and Logistics....Pages 199-199
Applying Neuroscience to Marketing and Consumer Research: a Review of Functional Magnetic Resonance Imaging Studies....Pages 200-200
Dogmatism and Innovativeness: a Psychometric Evaluation of a New Measure of Dogmatism for Marketing....Pages 201-205
The Impact of Consumer Innovation Types on Consumers’ New Product Adoption: a Taxonomy....Pages 206-206
The Relationship Between Service Quality, Perceived Value, Trust and Loyalty to Mobile Operators and Their Services....Pages 207-207
Buyer Satisfaction and Loyalty Intention in an Online Auction: Online Auction Website Versus Online Auction Seller....Pages 208-208
The Role of Trust in Relationship Marketing in Business-to-Business Financial Services....Pages 209-213
How Personal Nostalgia Influences Giving to Charity....Pages 214-218
The Impacts of Price Messages on Consumers’ Value Perception and Buying Intention: Testing the Mediating Effect of Perceived Sticker Shock....Pages 219-219
On International Market Opportunity Assessment: Three Studies....Pages 220-224
International Outsourcing: Innovation Speed, Product Quality, and Market Performance....Pages 225-225
Corporate Identity and Corporate Identity Management: a Comparison of International Approaches....Pages 226-226
Doctoral Student Life: Teaching Effectiveness, Research Productivity, and Time Management....Pages 227-227
A Snowball Effect of Emotional Infomration in Electronic Word-of-Mouth Communication....Pages 228-228
Antecedents of Successful sms Advertising in Korea: the Pivotal Roles of ad Relevance and Responsiveness to Promotions....Pages 229-229
Factors Influencing Information Search and Satisfaction on an International E-Health Website. A Cross-Cultural Study.....Pages 230-230
How Does the Presence of a Guarantee Cue Impact Evaluations of a Retailer?: It Depends on Cue Typicality and the Reputation Cue’s Valence....Pages 231-231
Determinants of the Intention to Buy Private Label Brands - A Revised Perspective....Pages 232-232
Consumer Expectation and Perception of Service Quality: A Case Study of Modern Urban Retailers in Bangladesh....Pages 233-233
An Empirical Comparison of Computer-Based Conjoint Variants in Multi-Attributive Purchase Decisions....Pages 234-239
Annoyed or Calm? the Effects of Download Delay and Background Music on Internet Users Perception of Waiting Time and Affects....Pages 240-240
Antecedents and Performance Outcomes of Relationship Quality: The Case of Franchising....Pages 241-241
Antecedents of Web Site Loyalty: Results from Four Countries....Pages 242-242
Autonomy in the Consumer Context: A Consideration for Ethical Marketing Decisions....Pages 243-243
Do Complaining Customers Signal Manufacturing Success?....Pages 244-244
Do Unknown Brands Profit more from Sponsorship? A Longitudinal Analysis....Pages 245-245
Finding a Route to Development: Images and Equity of Developing Counties....Pages 246-246
Globalization and the Islamic-Arab Region: The Need for and Role of Advanced Business Education in the Middle East and Northern Africa....Pages 247-247
The Power of Passion: Assessing Antecedents and Outcomes of Brand Passion....Pages 248-248
The Role of Mood and Attribute Expectation on Recall: Comparing Broaden-and-Build Theory to the Affect Infusion Model....Pages 249-249
Hello Stranger! - Applying the Concept of Interpersonal Attraction in Developing Better Customer-to-Customer Experience....Pages 250-250
Employee Smile in Service Encounters: A Review of the Literature and Research Directions....Pages 251-251
Blind Judgment at First Sight: Trusting Physicians from Their Attire....Pages 252-252
The Effects of Backstage Visualization on Consumption Evaluation: A Three-Stage Model of Service Consumption Approach....Pages 253-253
Consumer Traits, Motives and Mood: Influencers on Group Travel Evaluations....Pages 254-254
The Impact of Maturation and Attitude Importance on Industry Support....Pages 255-255
Encouraging Cross-Functional and Group Based Learning: The Simulation Exercise....Pages 256-256
Experimenting with a Team Norm Intervention in a Marketing Simulation: why Isn’t this Working?....Pages 257-257
Client Vs. Non-Client Group Projects: Do Students Perceive any Differences?....Pages 258-258
A Prescription for Tablets: Using Pen-Based Computing in the Marketing Case Class....Pages 259-259
The Complexity of Stakeholder Engagement....Pages 260-260
Codes of Ethics Artefacts in Australia, Canada and Sweden: A Longitudinal Study....Pages 261-261
Business Ethics: Characteristics of an (Un)Ethical Decision Maker....Pages 262-266
When Companies Do Good: Building Trust through Corporate Social Responsibility – An Emprical Study....Pages 267-267
Consumers’ Propensity to Choose Non-Conventional Health Care Treatments: Hippocratic or Hypocritic Prognosis for U.S. Health Care?....Pages 268-272
Learning to be Market-Driven: Experiential Programs for Technical Professionals....Pages 273-273
Drivers of Service Brand Extension Success....Pages 274-274
The Moderating Effect of Brand-Inertia on the Relationship between Switching Cost and Loyalty....Pages 275-275
Consumer-Brand Virtue Character Congruence in a Retail Service Setting....Pages 276-276
Convergence in Healthcare: Why Can’t a Product be More Like a Service?....Pages 277-277
Old School Values in a New School Consumption Environment: A Study of the Arena Football League....Pages 278-281
Athletic Giving and Academic Giving: Examining the Value of Split Donors to Educational Institutions....Pages 282-282
A Comprehensive View of High- and Extreme-Risk Consumption: The HERC Model....Pages 283-283
The Impact of Informal Roles on Information Diffusion: In Search of the Go-to-Guy....Pages 284-284
Making Probability Judgments of Future Product Failures: The Role of Mental Unpacking....Pages 285-289
An Examination of Regifting: A Look at the Behaviors Behind this Gift-Giving Phenomenon....Pages 290-290
New Customer Promotions and their Impact on Existing Customers....Pages 291-291
Antecedents to Market-Oriented Behavior: A Study of International Joint Ventures....Pages 292-292
Setting a Platform to Enhance Subsidiaries’ Market Responsiveness in China....Pages 293-293
Standardization Vs. Localization of Firms’ Corporate Philanthropy Strategies when Entering Foreign Markets....Pages 294-294
Technology Acquisition and Business Performance Under Guanxi: The Moderating Role of Business Networks and Government Relationships in China....Pages 295-295
Good Grades or Fair Grades: The Impact of Expected and Deserved Grades on the Student Evaluation of Instruction....Pages 296-296
Re-Engineering Assessment Practices: A Case Study on the use of Multiple-Choice Tests in a UK Marketing Class....Pages 297-297
Belgian Waffles and British Beer: Does it Effect Students’ Consumer Ethnocentrism?....Pages 298-302
Perspectives on Marketing Vis-À-Vis SCM....Pages 303-303
A Model of It-Enabled Integrated Supply Chain Capability....Pages 304-308
CRM, SRM, and Integrated NPD: Having the Right Product Versus Having the Product Right....Pages 309-309
Exploring Vanity-Related Attitudes to Identify Customer Segments:Framework Development and First Empirical Results....Pages 310-310
Consumers’ Willingness to Pay for Recycled Versus New/Conventional Products....Pages 311-311
The Interrelationship of Stock Ownership and Customer Relationship Volume....Pages 312-312
Exploring The Implications of Relationship Between Internal Marketing and External Marketing....Pages 313-313
Internal Marketing in the Travel Agency Industry in the Western Cape Province of South Africa....Pages 314-314
Consumer-to-Consumer Interactions During Group Travel Experiences: Assessing Motivations, Influencers, and Management Actions....Pages 315-315
Beyond Trial: Consumer Assimilation of E-Banking....Pages 316-316
Shopping Online: The Role of Attribute-Benefit Mapping Information....Pages 317-317
Virtual Connections: The Role of Avatars in Online Relationship Marketing....Pages 318-318
Motivations for Adaptive Versus Substantial Commitment in a New Sales Program....Pages 319-323
Common Knowledge in Buyer-Supplier Relationships and its Moderating Effect on the Relationship Between Environmental Uncertainty and Relational Contracts....Pages 324-324
Measuring Network Competence in an Emerging Market: Results of a Pilot Study in South Africa.....Pages 325-325
The Impact of Standardization and Adaptation on Performance in Retailing: Empirical Evidence from Franchising....Pages 326-326
New Kid on the Block: The Impact of Digital Signage as a Retail Atmospheric Tool....Pages 327-327
Fashion Shoppers’ Response to the Mall Retail Environment....Pages 328-328
Another Type of “Secret” Shopping? The Effects of Presence of Others on Compulsive Buying....Pages 329-329
Market Creation: A Path to Sustainable Competitive Advantage....Pages 330-330
The Strategic Side of Trends: On Deviance, Normalization, and the Creation of Markets....Pages 331-331
Organizational Search and Market Orientation....Pages 332-332
A Backward Glance of who and what Marketing Scholars have Been Researching, 1977–2002....Pages 333-333
Putting the ‘Business’ Back into B-School Education....Pages 334-338
Teaching Elephants to Dance!:Building Sustainable Systems for Value Creation....Pages 339-339
Excellence in Marketing Education and Innovative Teaching Track - Special Session Creating Value in Marketing Courses....Pages 340-340
....Pages 341-341