Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference

Front Matter....Pages i-xxx
An Application of Clusterwise Binary Logistic Regression to Complaint Data....Pages 1-1
Optimum Price Premium of Experience Product: A Categorical Hybrid Conjoint Approach....Pages 2-2
Accounting for Euclidean Distance in Clusterwise Regression....Pages 3-3
Primacy Effect or Recency Effect? A Long-Term Memory Test of the 2006 Super Bowl Commercials....Pages 4-4
For Better or Worse: Extending the Impacts of Referrent Attractiveness on Self-Esteem and Purchase Intentions....Pages 5-5
Impulse Buying as a Mood Booster: Evidence from an Experimental Study....Pages 6-6
The Role of Store-Experiences and Personalities in Creating Consumer Emotional Attachments to Brands....Pages 7-7
Consumer Shopping Experience in the Mall: Conceptualization and Measurement....Pages 8-8
Does One Bad Apple Spoil the Whole Bunch? A Social Identity Explanation of Consumers’ Reactions to Employee Morality....Pages 9-9
The “Boomerang Effect” of CSR Promotion Campaigns during Corporate Crises....Pages 10-10
The Importance of Values Motivation and Expectations for Consumers’ Responses to Corporate Social Responsibility....Pages 11-11
The Role of Sport Team-Public Relationships in Strengthening Team Identification....Pages 12-15
Examining Attitude Strength in Team Atttachment: Form, Function And Effect....Pages 16-21
Where Have You Gone Involvement? A New Conceptualization of Consumer Involvement....Pages 22-22
The Effects of Sports Sponsorship on Attitudes and Purchase Intention: An Empirical Investigation of Direct and Moderating Effects....Pages 23-27
Societal and Organizational Effects of Covert Marketing: A Persuasion Knowledge Model Approach....Pages 28-28
Why Do Managers Persist with Bad Decision-Making? A Case for Organizational Harmony....Pages 29-29
Church Marketing: The Application and Examination of Motivation Process Model in Non-Profit Context....Pages 30-30
When Corporate Actions and Consumer Values Collide: Does Consumer Religious Commitment Influence Store Loyalty and Consumer Complaint Intentions?....Pages 31-33
Gilding the Lie: Using Brand Ambassadors to Capitalize on Negative Rumors About Their Organizations, an Initial Test of the Attitude Learning Model....Pages 34-36
Factors Affecting Relational Value and Relationship Quality in Relationship Success: A Network Perspective....Pages 37-37
Distribution Relationship Management (DRM): A Conceptualization....Pages 38-38
How Fair Is It? The Distributor’s View in Channel Collaborations....Pages 39-39
Intra- and Inter-coordination of Export Manufacturers: A Cluster Analysis of Indegenous Chinese Exporters....Pages 40-40
A Contrast of Manufacturing and Service Firms on the Dimension of Preparation for Terrorism....Pages 41-41
Marketing Standardisation or Adaptation: The MNC Subsidiaries (MNCs) Approach in Emerging Markets.....Pages 42-47
Organizations That Are International From Inception: Conceptual Differences in Terminology....Pages 48-48
Moderating Effects of The Impact Of Satisfaction on Loyalty....Pages 49-49
The Influences of Communications and Attarction in the Trust-Relationship Commitment Model: An Empirical Investigation....Pages 50-50
Determinants of Student Loyalty in Higher Education: A Relationship Marketing Approach....Pages 51-51
A Process for Demonstrating Assurance of Learning for Marketing Majors....Pages 52-56
Blogging: Trial and Error in the Services Marketing Course....Pages 57-61
Marketing Education Via Outside Mentoring....Pages 62-66
Student Satisfaction with Group Work: Perceptions and Attitudes....Pages 67-73
Driving Miss Daisy: The Role Of Target Marketing In Age And Gender Stereotyping....Pages 74-74
Enhancing the Return on CRM: An Empirical Investigation of CRM Processes and Level of Maturity....Pages 75-75
The Implications of Marketing’s Definitive Ambiguity on Sales and Marketing Integration....Pages 76-76
Salesperson Homogeneity and Physical Attractiveness in the Retail Enviornment: A Conceptual Model....Pages 77-77
Assessment of the Impact of Distribution Channel Conflict on Channel Efficiency — Few Improvised Conceptual Models for Various Conflict Resolution Strategies.....Pages 78-78
Uncovering Opportunities for Cross-selling & Up-selling in the Spanish Financial Industry: who, what and when ....Pages 79-85
A Managerial Perspective of Retail Assortments: Deciding What to Carry....Pages 86-89
Utlising Latent Brand Equity as a Foundation for Building Global Sports Brands....Pages 90-98
Effects of Dimensions of Service Quality on Spectators’ Cognitive and Affective Responses: Minor League Baseball....Pages 99-102
Is the Hondeymoon Over? A Five Year Case Study of an American Hockey Leagues Fan Characterisitcs and Implications for Sport Managers....Pages 103-107
Values Shopping: Empirically Examining the Influence of Brand Values on Consumer Brand Attitues....Pages 108-108
Putting the Implementation of Customer Relationship into Context....Pages 109-110
Analysis of the AFP Industry Using Customer Lifetime Value....Pages 111-111
Performance Measurement for Customer Relationship Management (CRM)....Pages 112-117
Presentation Order Effects on Choice in Sequential Searches: Price Quality Tradeoffs....Pages 118-118
Satisfaction, Value and Loyalty in the Consumption Experience: An Empirical Test....Pages 119-119
Selection of Private Hospitals in a Third World Country; An Exploratory Study of Health Consumers’ Hospital Search and Evaluation Behaviors....Pages 120-123
Exploring the costs of Material Possession Attachment....Pages 124-124
Toward the Construction of the Ideal Self: A Sexual Selection Perspective....Pages 125-125
Features, Controls, and Density: An Examination of Pre and Post-Purchase Behavior in Regards to Increased Product Function....Pages 126-126
Brand Switching and the Elderly Consumer....Pages 127-127
Understanding Preference for High-Speed Rail Service: A Consumer Logistics Perspective....Pages 128-128
Examining the Dimensions of Convenience in Self-Service....Pages 129-129
Cyberbanking: Are Customers Ready to be 100% Electronic?....Pages 130-134
Global Diffusion of a Radical Innovation in Life Science Research: A Longitudinal Study on Adopter Networks....Pages 135-135
The Role of Information-Processing in Facilitating New Product Success: An Empirical Investigation....Pages 136-136
How Do Stakeholders Matter in Product Innovation?....Pages 137-137
Materialism and Compulsive Buying in Turkey: Exploring Gender and Age Differences....Pages 138-138
The Effect Of Product Sampling On Brand Image....Pages 139-144
Consumer Non-Conscious Intrusion Detection Systems: The Link Between Psychological Reactance and Ad Irritation....Pages 145-145
Can Women Hold Half of the Sky: A Longitudinal Study of Print Ad. on Women Consumption and Gender Stereotype in China....Pages 146-146
National Culture, Organization Structure and Innovation: A Contingency Theory Perspective....Pages 147-147
“Unbundling” Customer Loyalty: The Relationships Among Affective Commitment, Calculative Commitment and Purchasing Behavior....Pages 148-148
Conceptualizing, Measuring, and Managing Customer Share in Key Supplier Relationships....Pages 149-149
A Dynamic Theory of Competitive Rationality to Explain the Internal Behavior of Solutions Oriented Firms....Pages 150-150
Broadening the Horizons of Bullwhip Effect: A Proposal....Pages 151-151
How to Attain the Desired Outcomes Through Channel Conflict Negotiation....Pages 152-152
Measuring Trust in an Inter-organizational Context....Pages 153-153
Exploring Consumers’ Spiritual Development in Adulthood: Possible Implications for Marketing Organisations....Pages 154-163
Materialism and Compulsive Buying in Turkey: Exploring Gender and Age Differences....Pages 164-164
Tracking the “Web Site Life Cycle”: A Model for Web Site Expansion and Consumer Involvement....Pages 165-165
Do the Factors of Online Store Image Have a Parallel Relationship?....Pages 166-166
Multiple Constituents, Conflicting Expectations....Pages 167-167
Compulsive Buyers in the Internet Auction Context: Netnographic Evidence....Pages 168-168
Traffic vs. Trust: Does “Sex Sell” on eBay.com?....Pages 169-169
The Impact of Identification on the Effectiveness of Refutation as a Counter-Rumor Strategy....Pages 170-170
Country Image Effects on Consumers’ Product- and Travel-Related Beliefs and Behavior....Pages 171-175
Value System Transformations in Emerging Economies: A Cross-National Comparison....Pages 176-180
The Influence of National Culture on Management Style: Are Managers in Asia Becoming Less A verse to Change?....Pages 181-181
Cosmopolitanism: Concept and Measurement....Pages 182-182
Career Stage Influence on Technology Adoption Within The Sales Force: Implications on Performance....Pages 183-184
Valuing the Salesperson: Assessing Financial Consequences of B2B Customer Loyalty....Pages 185-185
The Influence of Consumer Suspicion, Mood and the Salesperson’s Presentation on Purchase Intentions....Pages 186-186
Commitment’s Formation in Risk Averse and Risk Tolerant Service Patrons....Pages 187-193
Did You Complain or Not? [0,1]....Pages 194-194
The Effectiveness of Service Recovery on Repurchase Intention: Moderating Effect of Customer Loyalty and Negative Emotion....Pages 195-195
Toward an Effective Approach toward Selecting Sport Marketing Sponsorship: An Application of Analytic Network Process and Goal Programming Model....Pages 196-201
Intent-to-Purchase and Mega-Special-Event Sponsorship: A Longitudinal Analysis of the Super Bowl....Pages 202-202
Goodwill and Commercialization in a Community-based Sponsorship: The Case of the flower Parade in the Netherlands....Pages 203-203
A Theory of Initial Affective Resposes to an Innovation....Pages 204-204
Sentiment towards Marketing: The Impact of Consumer Alienation and Readiness to Embrace New Technologies....Pages 205-205
The Desire for Unique Consumer Products, Innovativeness, and Conformity....Pages 206-210
Fighting Commoditization: Dimensions, Performance Impact, and Moderators of Marketing Strategy in Commodity Environments....Pages 211-211
The Influence of Knowledge Stickiness on Knowledge Transfer Success....Pages 212-218
Marketing Strategy, Capabilities, and Performance: An Organizational Learning-Based View....Pages 219-219
A Heuristic-Systematic Processing Analysis of Comprehension and Persuation: The Effects of Source Credibility and Visualization....Pages 220-220
Threats in the News and the Content of Ads: The Role of Consumer Distraction and Avoidance....Pages 221-226
What “Made-in” Images are Made of: An In-Depth Examination of the Content Behind Product-Country Evaluations....Pages 227-231
Cross-Culturally Testing a Brand Equity Antecedent/Consequence Model....Pages 232-240
A Cross-National Study of Retail Bank Selection in Industrialized, Newly Industrialized and Liberalized Developing Economies....Pages 241-241
Country-of-Destination Effects on Global Brand Equity....Pages 242-246
The Impact of Employee SOCO Approach on Customer Relationships in Financial Services....Pages 247-251
Whose Version of Customer Service am I Getting?....Pages 252-255
The Employee Perspective of Customer Relationships: A Typology....Pages 256-256
Cultural and Behavioral Adoption of Market Orientation: Towards a Typology of Market Orientation Forms....Pages 257-257
Beyond Market Orientation: Exploring the Role of Entrepreneurial Orientation....Pages 258-258
Creating Brand Impressions Through Package Design....Pages 259-259
Multiple Meanings? A Mutual Knowledge Perspective on Brand Co-creation....Pages 260-260
A Cross-Cultural Brand Analysis: Comparison Between Global and Local Brands....Pages 261-261
Internet Usage in Supply Chain Management, and its Impact on Overall Efficiency: A Swedish SME Perspective....Pages 262-266
Supply Chain Management Practices in Indian Electronics Industry....Pages 267-272
Integrated Supply Chain Capability in Learning Oriented Firms: The Role of IT in Enhancing Performance....Pages 273-273
The Integrated Internal-External Satisfaction Mirror....Pages 274-278
Determinants of Customer Orientation: Service Climate or Personality?....Pages 279-282
Who is a Business Doctor?....Pages 283-287
Attitudes toward on Sports Sponsorship and Ambush Marketing by the Korean Sports Consumers....Pages 288-288
Symbolic and Formal Appeal at the US Open Golf Championship: Towards an Integrated Theory of Consumer Behavior....Pages 289-289
Effective Advertising Decisions in Television Sports Programs....Pages 290-294
The Effects of Price and Trust on Consumers’ Online Behavior....Pages 295-295
Managing Interactive Communications with Customers: The Effects of Social Presence Cues, Personalization, the Speed of Feedback and Situation....Pages 296-299
Moving Away From Short-Term Performance Measurement Online: A New Metric of Brand Equity....Pages 300-304
The Process of Creating Value and Communicating It To The Consumer: A Product Design Perspective....Pages 305-305
“You Should Buy This One!” The Influence of Online Recommendations on Judgments About the Recommended Product....Pages 306-306
Preliminary Findings from a Study on the Catalog Shopping Medium....Pages 307-307
The Effect of Self-Scanning on Consumers’ Expectations and Satisfaction: An Exploratory Study In A Retail Service Setting....Pages 308-313
Burnout Process Sequencing: Do Salespeople Differ From Other Professionals?....Pages 314-314
Discouraging Deviance: The Role of Sales Manager Empowerment....Pages 315-315
Corporate Brand Equity: Concept, Measurement and Relationship with Corporate Performance....Pages 316-316
The Diagnosticity of Brand Extension Information on Family Brand Entitativity....Pages 317-317
Defensive Strategies Against a Private Label: Price Cut vs. Brand Building....Pages 318-318
An Empirical Investigation of Consumers’ Procurement of Pharmaceutical Products via Online Retail Channels....Pages 319-319
Store Image Congruity, Culture, and Online Conversion Rates: A Framework for Hybrid Retailers....Pages 320-320
Consumption in Rituals: Application of Cosmetics by French Teenage Girls....Pages 321-321
The Scent of Postmodern Man: Developing a Scale for Metrosexuality....Pages 322-322
The Use of the 3M Model to Predict Traits Related to Involvement with Sports and Fashionable Clothing....Pages 323-327
Back Matter....Pages 329-331