Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

Front Matter....Pages i-xxxiv
Ecologically-Oriented Product Modifications as a Strategic Marketing Option-An Empirical Analysis Based on Example of the Clothing Industry....Pages 1-6
Aaker’s Brand Personality Scale in a French Context: A Replication and a Preliminary Test of Its Validity....Pages 7-13
Cross-National Examinations of the Comprehensibility, Preference, and Meaning of Different Social Oriented Focuses - Abstract....Pages 14-14
Supplier Selection In Business-to-Business Markets: Scope For Applying Artificial Intelligence Systems....Pages 15-19
Teens’ Attitudes Toward TV Advertising-Abstract....Pages 20-20
Understanding Consumer Reactions to Premium-based Promotional Offers–Abstract....Pages 21-21
The Attractiveness of Television Versus Magazines as Advertising Media to Target Collegians: 1989 – 1999–Abstract....Pages 22-22
Consumer Emotional Reactions to Television Advertising And Their Effects on Attitude Toward the Ad (Aad) and Attitude Toward the Brand (Ab)....Pages 23-31
A Comparative Analysis of Wholesaler-Retailer Relations Within Vertical Marketing Systems : a Political Economy Approach-Abstract....Pages 32-32
Time-dependence and Relationship-dependence Between Firms in Marketing Channels....Pages 33-39
Why Do Consumers Continue To Shop On The Internet?....Pages 40-45
A Conceptual Model To Measure Service Quality Of Online Companies: E-qual....Pages 46-51
Sales Force Motivation and Outcome- or Behavior-Based Controls–Abstract....Pages 52-52
Tangible And Intangible Dimensions Of Supplier Performance And Business Marketing Relationships: A Case Study In The Motor Vehicles Industry–Abstract....Pages 53-53
Relationship Marketing – Who Benefits? An Exploratory Study of Buyer-seller Dyads....Pages 54-60
Assessing Implementation Approaches For Internal Marketing Programs....Pages 61-65
The Semantic Structure of Time-Oriented Retail Service Guarantees: The Moderating Role of Cultural Norms on Perceived Performance Risk–Abstract....Pages 66-66
Contrasting Country and Product Images of Japanese and Canadian Consumers and the Effect of Ethnocentrism....Pages 67-72
The Effect Of Cultural Differences On The Development Of Trust And Commitment In International Agency Relationships: Some Propositions....Pages 73-79
Managing Information In Servicescapes To Affect Consumers’ Emotions And Purchase Intention....Pages 80-85
The Roles of Communication and Participative Decision Making in Patient Compliance– Abstract....Pages 86-86
Relationship Marketing: Loyalty in the Face of Product Failure and Blame-- Abstract....Pages 87-87
Factors Influencing Consumer Credit Usage: Students and their Parents–Abstract....Pages 88-88
The Virtual Service Encounter: Opportunities for Research....Pages 89-93
Astrology: Its Influence on Consumers’ Buying Patterns and Consumers’ Evaluations of Products and Services....Pages 94-98
An Examination of Export Success Determinants between Manufacturing Andservice Firms using Artificial Neural Networks....Pages 99-108
A Means-end Approach to Investigating the Influence of Perceived Value on Consumers’ Purchase Intentions....Pages 109-109
The Role of Customer Value in Arriving at an Assessment of Satisfaction - Results of an Causalanalytical Study....Pages 110-115
Empowering the American Consumer: Generating Economic Quality of Life....Pages 116-119
Examining the Relationship between Consumer Patronage and Selected Relationship Retailing Strategies....Pages 120-125
Competition, Satisfaction and Loyalty As Determinants of the Profitability in the Car Retailing Industry -Results of An Empirical Study....Pages 126-131
Satisfaction As A Mediator in The Link Between Service Quality And Service Loyalty....Pages 132-132
A Pedagogical Perspective for Creating Value Via a Better Understanding of Behavioral Demand–Abstract....Pages 133-133
Learning to Earning: Employer Desired Skills A Call for Action....Pages 134-138
eEducation: Adding Value by Integrating the Curriculum....Pages 139-144
The Use of Decision Support Systems in the Classroom: Maps in Teaching International Marketing....Pages 145-150
The At-Risk On-line Gambler: A Global Issue With Local Implications....Pages 151-157
Macro Environment Analysis of Youth At Risk....Pages 158-170
Consumer Protection Issues and Non-government Organizations (NGOs) in a Developing Market....Pages 171-176
Involve Me and I Will Understand–Abstract....Pages 177-178
Using Technology to Implement the “Seven Principles for Good Practice” in Marketing Education–Abstract....Pages 179-180
My Perspective on Effective Teaching....Pages 181-181
Portals and e-Supply Chains: An Exploratory Essay–Abstract....Pages 182-182
Antecedents of Information Acquisition among Exporting Firms....Pages 183-183
Network Effects, Path Dependence or Quality....Pages 184-185
The Impact of Brand, Attribute Strength and Country-of-origin on Product Evaluation: a Web Survey....Pages 186-191
A Books Reading Pattern Based on Economic and Psycho-Sociological Factors....Pages 192-196
Why They Won’t Buy Online: Part Two of an Exploratory Study of Consumer Attitudes Toward Online Buying....Pages 197-203
Polychrons and Monochrons: How Do They Watch and Use Television....Pages 204-208
Impact of Household Characteristics on Insurance Portfolios....Pages 209-213
Breakdowns in Ad Agency/charity Client Relationships: an Agency Perspective....Pages 214-218
Integrating Social And Economic Orientated Marketing: a Study of Retail Management....Pages 219-223
Nonprofit-business Alliances: Formation and Outcomes–Abstract....Pages 224-224
A Cross-cultural Analysis of the Values of Materialism–Abstract....Pages 225-225
A Preliminary Investigation of the Reliability and Validity of Hofstede’s Cross Cultural Dimensions....Pages 226-232
The Impact of Cultural Dimensions on Ethical Judgments, Intentions, And Behaviors–Abstract....Pages 233-233
Product Perceptions in a Free Trade Context: a Before-after U.s.-canada Comparison....Pages 234-244
Marketization Through Systems of Laws: People’sss Republic of China....Pages 245-258
Addressing Oversights in the Regulation of Violence in Children’s Television....Pages 259-263
Developing a Model for Government Technology Transfer Programs....Pages 264-268
Communicating Industrial Brand Value in the Global Marketplace: An Integrated Marketing Communications Perspective–Abstract....Pages 269-269
The Emerging Area of Investor Relations: a Study of the Marketing Communications Activity Levels of Investor Relations Departments in U.S. Public Companies—Abstract....Pages 270-270
Gently Nudging or Strongly Persuasive? How Agencies View Advertising-Abstract....Pages 271-271
The Impact of Product Type, Creative Team Composition, And Agency-client Relationship Duration on Winning Advertising Creative Awards....Pages 272-278
Consumer Ethics: How Do Consumers Solve Ethical Dilemmas....Pages 279-280
Ethical Evaluations of Business Activities and Personal Religiousnes-Abstract....Pages 281-281
Analyzing the Effects of Egoist and Utilitarian Evaluations on Subjects’ Responses to (Un)ethical Salesperson Behavior....Pages 282-287
An Empirical and Logical Exploration of the Strategic Compatibility of Best Practice and Product Innovation : Preliminary Insights From the Australian and New Zealand Manufacturing Industry....Pages 288-290
The Role of Marketing in Initiating Entrepreneurial Activity in Established Companies....Pages 291-295
Organizational Innovation: Relationship with Functional Strategies and Organizational Performance....Pages 296-301
Tv Viewing Motivations of Chinese Households in the U.S.: an Empirical Perspective....Pages 302-306
The Ukraine: Web of Cultural Paradox....Pages 307-311
Cultural Diffrences in Web-based Chatting: an Exploratory Study....Pages 312-315
Standardized versus Localized Advertising: The Consumer Perspective....Pages 316-316
Integration of the Undergraduate Curriculum as a Strategy to Increase the Effectiveness of Business Education....Pages 317-317
How Mission Influences The Attitudes And Behaviors Of Marketing Faculty....Pages 318-322
Do Patterns of Levels of Faculty Effort Affect Overall Business School Performance? An Application of Profile Deviation Analysis....Pages 323-323
Portfolios as a Method of Assessment in an Integrated Curriculum....Pages 324-331
A Transaction Cost Analysis of the Impact of Stack Trains on Steamship Lines’ Sales Force Governance Decisions....Pages 332-338
Conjoint Model with Artificial and Real Stimuli: A Comparative Assessment of Within and Cross-Domain Generalizability and Choice Prediction....Pages 339-339
The Brand Personality as a Determinant of Brand Loyalty — Findings of an Empirical Study in the Automobile Sector....Pages 340-346
Manifestations and Measurement of Asymmetric Brand Competition....Pages 347-347
The Paradoxes and Challenges of Creating Social Good Through Environmentalist-Marketer Collaboration....Pages 348-348
Strategic Philanthropy’s Role in Implementing Marketing Strategy....Pages 349-349
How Marketers can ‘Do Well While Doing Good’: The Institutional Theory Framework....Pages 350-350
An Assessment of Low Price Guarantee Signals: A Process Model of Consumer Evaluations....Pages 351-351
The Relationship Between Nostalgia and Consumer Preference:Replication and Extension....Pages 352-353
Is Internal Marketing Really Important? An Examination of Internal Service Quality Perceptions From a UK Banking Perspective....Pages 354-360
Evidence and Implications of Electronic Word of Mouth....Pages 361-361
The Net Generation: An Analysis of Lifestyles, Attitudes and Media Habits....Pages 362-362
Ethical Behavior Frameworks: Can They Be Applied to Principle-Agent Relationships?....Pages 363-367
Linking Selling Position, Information Processing and Individual Ethical Perspective: An Empirical Investigation of Sales Practitioners....Pages 368-373
Advertising Practitioners’ Attitudes Toward Internet Advertising Regulations in Taiwan....Pages 374-378
Ethical Behavior in Intra-Versus Cross-Cultural Negotiations of US Business People: An Exploratory Study....Pages 379-383
A Cross-Cultural Investigation of Bargaining Behavior and Acculturation....Pages 384-384
The Marketplace as a Moderator of the Country of Origin Effect....Pages 385-390
Market-Oriented Product Development as an Organizational Learning Capability: Findings from Two Cases....Pages 391-391
The Effects of Brand Name on Consumers’ Evaluations of Price Presentation Formats....Pages 392-392
Customer-Perceived Value Heterogeneity....Pages 393-393
The Effect of Co-Branding on the Brand Equity of Constituent and Composite Brands Before and After Trial....Pages 394-394
Customer-Perceived Value in Business Relationships: A Cross-Sectional Survey Among Purchasing Managers in Germany....Pages 395-395
Level of Integration Between the Accounting and Marketing Functions Based on Firm Performance....Pages 396-396
Now You See It, Now You Don’t: Empirical Findings From an Experiment on the Mere Exposure Effect of a Web-Based Advertisement....Pages 397-397
The Real Value of Electronic Banking....Pages 398-402
Cheating, Cooperation, and Darwin: What Evolutionary Psychology has to say about Inter-Firm Relationships....Pages 403-403
Cultural Dimensions of Opportunism: A Working Paper....Pages 404-404
Chinese Managers’ Attitudes Toward Sales Careers....Pages 405-409
Profiling Foreign Visitors in a Diverse Florida Community: Impact for Destination Planning....Pages 410-410
Leadership, Cooperation and Performance in International Marketing Channels: An Empirical Investigation of the United States, Finland, and Poland....Pages 411-411
Managing Country Risk in Global Marketing: The Triadic Model....Pages 412-416
Consumer Comfort with Service Providers: A Proposed Scale....Pages 417-417
Developing an Economics of Information Measurement for Services: The SEC Framework....Pages 418-418
Measuring Service Involvement: An Adaptation of the Personal Involvement Inventory....Pages 419-419
Towards a measure of corporate environmental citizenship....Pages 420-423
Corporate Citizenship and Organizational Citizenship: What Do We Know? Where Shall We Go?....Pages 424-424
Communicating the Ethos of Codes of Ethics in Australia\'s Largest Organizations: A Reliance on Osmosis....Pages 425-429
How Do Codes of Ethics Affect Managerial Behavior? The Impact of FAmiliarity....Pages 430-430
A Study of Strategic Alliances of Small and Medium-Sized Firms....Pages 431-435
SME Marketing Networks: Handover Issues Faced by Australian Entrepreneurs: A Pilot Study....Pages 436-440
The Effects of Environmental Challenges and Centralisation on the Entrepreneurial Orientation and Performance of Public Sector Entities....Pages 441-441
Partnering Orientation: A Theoretical Explication and Empirical Measurement of the Construct, its Antecedents, and Performance Implications....Pages 442-442
Market Orientation within University Schools of Business as Perceived by Deans and Chief Academic Officers: An Item by Item Comparison Using Narver and Slater’s Scale....Pages 443-443
Personal Investment Theory: A Tool for Segmenting Markets When Devising Marketing Strategy....Pages 444-451
The Effect of Market Orientation on New Product Performance....Pages 452-452
Public Art Policy and the Role of Relationship Marketing in Local Government....Pages 453-458
The Measurement of Service Quality in Provincial Hospitals in South Africa....Pages 459-468
An Item Response Theory Analysis of Rosenberg’s Self Esteem Scale....Pages 469-469
Probing for Latent Variable Interactions and Quadratics Involving Unobserved Variables and Survey Data....Pages 470-470
Developing a Scale to Measure the Perceived Quality of an Internet Shopping Site (PQISS)....Pages 471-471
A new Approach to compute Interactions of Latent Variables in Structural Equation Models - Results of an empirical Study....Pages 472-477
A Comparative Study of Political Risk in Export and Foreign Direct Investment: The Case of Canadian Firms....Pages 478-478
Comments on the Participative Service Consumer....Pages 479-480
The Personal Side of Relationship Marketing....Pages 481-482
The Outcome of Values Creation: Satisfaction and Patronage....Pages 483-484
Measurement Issues in Services Marketing....Pages 485-485
Vulnerable and At-Risk Consumers....Pages 486-486
Industrial Communications....Pages 487-487
Back Matter....Pages 488-489